APUJAN: BEAUTY AND FASHION

SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

This collection draws inspiration from fantasy and literature, notably Alice in Wonderland. The collection explores the blurred lines between reality and virtuality, likening our modern experience to drinking Alice's magic potion.

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​Backstage, the atmosphere was electric as makeup artist @yinleemakeup crafted one particular look with fabulous chequerboard skin effects that perfectly complemented the whimsical theme.
​Using Day Cream from @ylwclub, the models radiated a magical glow. Hair was designed by @formmania for @dam_team added an extra layer of fantasy, while nails by @glitterbels complimented the looks with their signature flair.

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​​The runway showcased thirty unique looks featuring whimsical totem elements like rabbits, keys, and playing card suits—spades, hearts, diamonds, and clubs—alongside characters like the Mad Hatter and a giant chessman. 
APUJAN's cat mascot, MOON, made a playful appearance in a wizard hat.

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Accessories emphasized the theme of uncertain size, with oversized elements such as a giant yarn ball, an enormous bow tie, and a super mini mannequin held by the models. The collection featured big pockets, playful silhouettes, and a mix of Eastern and Western styles, blending retro and futuristic influences.
 
Backstage Photographer: @simonmaynardphotographic - @chrisdawphoto
*Special thanks to @blackpr