SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Juana Martin full bodied fabrics clash with figure hugging waist and, rounded shoulders along with dramatics caped hoods. Monochrome white and black, at the opposite of each other, yet inseparable, hand in hand, walking in parallel. The unmistakable stamp of the designer. Extended top hats creating a daunting yet sexy and dominant atmosphere, along with bold aqua life silver skeleton jewelry. As usual, Juana is inspired by an eternal Andalusia, with its infinite endless stories and protagonists. We speak of the line, the wall, that separates in our thoughts good and evil, sin from the celestial.
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SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe M A S U, while embracing the spirit of the times, has continued to explore a radical path alongside MASU BOYS without distorting history, infusing their designs with novel ideas. The Spring/Summer 2025 collection unveiled on Haussmann Boulevard in Paris is filled with straightforward reinterpretations that directly confront traditional styles. He unraveled navy blazers, marine stripes, and argyle patterns, not only slicing through clichés but also technically transforming forms with smocking and deforming classics with accordion pleats, liberating concepts effortlessly. This playful collection, shedding the abstraction of style, can be seen as a meeting of familiarity and artistic dressing. Shinpei truly envisions the beginning of another tale.
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Pronounce SS2025 collection draws together an eclectic range of shapes, fabrics, structures and colours in what is a striking narrative. Both obscure and eccentric yet with structures that allow for a wearability and acceptable dress code within modern living, both day and evening. By creating layers, the collection can be deconstructed for simplicity as well as allowing the embellishments to stand bold. A versatile and intriguing collection for an intriguing period of cultural diversity.
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Sø•FASHIONEditing a fashion style for a more positive self-assured individual. Archives
December 2024
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