MASU SS2025

SøEdited Team:
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

M A S U, while embracing the spirit of the times, has continued to explore a radical path alongside MASU BOYS without distorting history, infusing their designs with novel ideas. The Spring/Summer 2025 collection unveiled on Haussmann Boulevard in Paris is filled with straightforward reinterpretations that directly confront traditional styles.

​He unraveled navy blazers, marine stripes, and argyle patterns, not only slicing through clichés but also technically transforming forms with smocking and deforming classics with accordion pleats, liberating concepts effortlessly. This playful collection, shedding the abstraction of style, can be seen as a meeting of familiarity and artistic dressing. Shinpei truly envisions the beginning of another tale.