SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Paris Fashion Week! A radiant celebration of colour, charm, and cinematic flair took centre stage at Paul & Joe Spring-Summer 2025 Capsule Collection in Paris Fashion week - a line-up that merged joy, good humour, and the carefree elegance of French fashion.
The world of Paul & Joe has always been synonymous with unique, whimsical experiences, from ballet-inspired moments to enchanting tea parties straight out of a fairy tale. Now, with the latest collaboration featuring the singer Hélène in Paris, the brand embarks on a fresh chapter of playful exuberance, channelling vibrancy through bold design and radiant beauty. This Spring-Summer 2025 collection, dreamed up by Sophie Mechaly and Hélène Benhamou, presented a cinematic wardrobe filled with joy—effortlessly blending the casual, sun-soaked essence of the French Riviera with a Parisian flair. Deckchair stripes meet floral prints on soft cotton poplin, and the boldness of hand-embroidered dresses or voluminous Mikado skirts caught the eye.
At the heart of the collection’s beauty moment, dewy-skinned models radiated with an ethereal glow. Their faces framed beautifully sleek hair and perfected by a timeless red lip—a nod to Parisian sophistication. The look captures the essence of the collection itself: bold yet effortless, playful yet elegant. "This collection is full of warmth, elegance, and life. I want women to fall in love with our clothes, to wear them with the same passion for everyday moments as for life's big celebrations," says Sophie Mechaly, founder of Paul & Joe. The designs are bold and full of life, much like the song Hélène made her own, “Tu veux ou tu veux pas?”. The collection isn't just about clothes—it's a mood, an emotion, and a cinematic reverie where fashion meets art, breathing warmth and joie de vivre into everyday elegance.
Artistic Directors: Sophie Mechaly & Hélène in Paris Photographer: Anne Piqué Make-up Artist: Adélie Balez Hair: Kevin Jacotot Nail Artist: Nafissa Djabi
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