SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe M A S U, while embracing the spirit of the times, has continued to explore a radical path alongside MASU BOYS without distorting history, infusing their designs with novel ideas. The Spring/Summer 2025 collection unveiled on Haussmann Boulevard in Paris is filled with straightforward reinterpretations that directly confront traditional styles. He unraveled navy blazers, marine stripes, and argyle patterns, not only slicing through clichés but also technically transforming forms with smocking and deforming classics with accordion pleats, liberating concepts effortlessly. This playful collection, shedding the abstraction of style, can be seen as a meeting of familiarity and artistic dressing. Shinpei truly envisions the beginning of another tale.
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SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Pronounce SS2025 collection draws together an eclectic range of shapes, fabrics, structures and colours in what is a striking narrative. Both obscure and eccentric yet with structures that allow for a wearability and acceptable dress code within modern living, both day and evening. By creating layers, the collection can be deconstructed for simplicity as well as allowing the embellishments to stand bold. A versatile and intriguing collection for an intriguing period of cultural diversity.
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Gender fluid brand SUGAR Y SAL was born from a deep-rooted desire to empower self-expression and celebrate individual authenticity. Inspired by a circle of friends who embrace their true selves, the brand emerged as a tribute to freedom and ownership of personal identity.
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe House of Holland create pieces that are well constructed, quirky and bounce off the convention mould of fashion. Playful and provocative, you never quite guess exactly what the brand will be up to next, but it certainly will be youthful in spirit. Along with this seasons fashion collection arrives House of Holland summer bags, glaring with 90s Carnaby street youth trend.
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Spring has arrived, Glow Seekers! As we welcome the newness and renewal of self that comes with the season. It's not just about looking good; it's about feeling confident and empowered. And for those of you who may be a bit shy with colour, fear not! We've got some fabulous products ready to add that perfect pop of colour and elevate your beauty routine. That's where Lisa Eldridge's True Velvets Carnival pink lip, Kryolan’s Interferenze in yellow, Dior's blue eyeshadow quad in ‘Denim’, Urban Decay's soft eye pencils in a myriad of delicious colours and P Louise base colours come in - these products are about to revolutionize your makeup game and lift the soul’s post Winter’s doldrums.
Picture this: You wake up feeling a bit dull, staring into the mirror, wondering where your sparkle went. We've all been there. But fear not, because today marks the day you reclaim your radiance! If you are shy with colour, try applying a daub of the product on lip or pencil smudged into the lash line. You can start with Lisa Eldridge's Carnival pink lip - it's not just lipstick; it's a confidence booster in a tube. The vibrant pink hue will uplift your spirits and reconnect you with the powerful, beautiful human you are.
Now, let's talk about Kryolan's Interferenze in yellow. I know what you're thinking - yellow? Trust me, this isn't your ordinary product. Just a touch of this golden goodness on your lids(I brush it on with a nipped brush and buff in) and suddenly, the world seems a little brighter. Plus, yellow embodies optimism and joy, injecting a dose of positivity into your life.  Urban Decay But here's the real beauty of it all: makeup isn't just about the products you use; it's about the confidence they instil within you. In the colourful world of makeup, every swipe is like adding a splash of personality to your canvas! So, whether you're rocking a sassy pink pout, dabbing on some shimmering sunshine, or diving into a sea of blue eyeshadow adventures, remember it's not just makeup, it's a celebration of your fabulous, fun-loving self!
 SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe WAUZINE 005. Updating the new editions to this seasons Africans Fashion scene.
 Kuan - jumpsuit: Alienated Route
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe The Fashion in the City runway at St Johns for London Fashion Week A/W 2024 with Black P.R Group in action was a spectacle of couture excellence, showcasing the meticulous craftsmanship and intricate fabrics that define high fashion. Backstage it was a hive of activity as dressers, models, make-up and hair teams worked their magic.
Models glided down the runway with dewy, luminous skin that accentuated the opulence of the collections. Golden hues and bronzed skin tones dominated the palette by the Pixi Beauty Team, casting a warm glow that illuminated the elaborate designs.
Each garment displayed an impeccable attention to detail, from delicate embroidery to elaborate embellishments. Peach cheeks added a touch of softness to the overall look, enhancing the natural radiance of the models as they floated down the runway, exuding an air of effortless elegance that captivated the audience's attention.
The show was a celebration of luxury and sophistication, highlighting the beauty of timeless craftsmanship in modern fashion in the setting of the vaulted arches. The high ceilings and intricate stonework commanding a sense of awe and reverence to the collections.
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe The London College of Fashion's A/W 2024 show showcased an array of raw talent, presenting avant-garde designs and innovative interpretations of classic styles led by course leader Nabil El-Nayal. The Designers of M.A Womenswear in Fashion Design Technology displayed amazing talent and the work building up to the show learning their craft has been intense. Studio Photography: James Rees Backstage Photography : Astrid Kearney
With bold colours, intricate textures, and unexpected embellishments, the runway was a testament to the creativity and ingenuity of the next generation of fashion visionaries. Each garment told a story of craftsmanship and daring experimentation, pushing the boundaries of conventional style while seamlessly blending tradition with futuristic flair. The London College of Fashion's A/W 2024 show was not just a spectacle; it was a testament to the boundless creativity and innovation that defines the industry's brightest future stars…
In the realm of beauty and fashion, there's an undeniable allure to dewy, moist skin that emanates a radiant glow from within, adorned with natural hues. Picture this: a complexion so luminous it seems to be lit from beneath the surface, enhanced by subtle, earthy tones that harmonize effortlessly with nature. Complementing this ethereal canvas are lips delicately moisturized, reflecting the light with a subtle sheen that captivates. To frame this vision of luminosity, imagine hair slicked back or a section swept gently to the front, creating a veil of moistened tendrils that gracefully cascade over the face, adding an element of allure and trendiness to the overall look.
This is the epitome of modern beauty – a harmonious blend of moisture, radiance, and effortless chic by lead artist Jane Richardson and team in action on makeup and Johanna Cree Brown on lead Hair sponsored by Indola.
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Backstage at Fashion Scout's China under the watchful eye of I.DEA PR I witnessed the pulse of action mode reverberated, a vibrant symphony celebrating the emergence of five Asian talents. In the midst of the creative whirlwind, the indefatigable AOFM team, under the masterful guidance of Mandy Rakhal, sculpted unique looks for each collection, while Diego Miranda's hair artisans worked in seamless harmony.
La Decente's creations, marrying ancient Chinese heritage with contemporary flair, whispered tales of laser-cut silk sculptures and reincarnated marine nylon, casting a spell of elegance. Illuminated skin danced alongside softly-hued lips, while blackened fingertips adorned with darkness dipped in shimmering black glitter framed faces with a dramatic flourish as the model moved, echoing the ethereal 'feather' halos gracefully orbiting above.
Amidst Chiyeu's flowing deconstruction, where monochrome prints danced on garments, hair clung tenderly to skin below, inviting gazes to linger on minimal eyes and dew-kissed skin, a portrait of poetic allure. Gorgiya embraced dark gothic baroque influences, intertwined with a romantically dark ethos and modern accents .This captivating fusion exquisitely melds vintage allure with a touch of regal elegance, evoking the essence of a modern-day princess. Sharp, polished chignons were complemented by skin features that mirrored their sleek refinement and irresistible allure Allowing the natural features of models to shine through brought polish and refinement to the pieces.
Forget Me Not In the tapestry of beauty, the gaze was drawn to a vivid tableau: a glossy red lip, outlined and blended with a darker edge, a bold and elegant statement. Amidst this vibrant focal point, eyes whispered of simplicity, adorned with a gentle touch, while skin glowed with a luminosity that seemed to emanate from within. Hair, like tendrils of silk, delicately embraced the contours of the face, adding a subtle allure to the ensemble. Together, these elements wove a portrait of effortless refinement, where each detail spoke of grace and poise in perfect harmony.
E7W Studio Stylish outerwear designed with a focus on fashion without compromising on functionality and performance. Amidst winter's embrace, beauty found expression in subtle details. Skin, tinged by the season's chill, bore a gentle flush, while frost delicately adorned key points, adding an understated allure. Each feature carried a hint of icy shimmer, reflecting the season's grace. In this wintry tableau, beauty revealed itself in the quiet elegance of nature's touch, where every frosty detail spoke of the timeless allure found within the chill of winter.
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Sharp lines projecting beyond the feminine shape, with a softening of fabrics and textures framing sections of the flesh. The THEUNISSEN FW24 collection continues to explore the image of a liberated woman through strong, entirely monochrome looks. This season, Belgian designer Ariane Theunissen emphasized cut and volume, revealing the power of her silhouettes. Press: TOTEM Fashion
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Sø•FASHIONEditing a fashion style for a more positive self-assured individual. Archives
August 2024
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