For Spring/Summer 2025, MSGM invites British artist Luke Edward Hall to reimagine the Mediterranean through a poetic lens—where the sea whispers memories and myth dances in the salt breeze. Hall’s signature line work and dreamlike figures—sailors, sirens, and wistful faces grace flowing shirts and tactile knits, evoking a sense of sun-drenched nostalgia and youthful abandon. From his countryside studio, Hall channels classical art and English romanticism, blending seamlessly with Massimo Giorgetti’s vision of a modern coastal reverie. The result? A collection that feels timeless yet fantastical—steeped in heritage, but floating just above reality.
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Hall’s expressive, fluid illustrations—at once romantic and otherworldly—wash across oversized shirting and delicate knits, capturing the spirit of youthful abandon, fleeting summer love, and the enchantment of seaside days. A celebrated artist and designer, Hall is revered for his ability to blend classical influences with fanciful flourishes. Trained in menswear at Central Saint Martins, he has since carved a niche through his narrative-driven illustrations, often set in lush imaginary realms populated by seafarers, deities, and dreamers. From his Oxfordshire studio—a converted barn nestled in the countryside—he crafts a world where the past and present coalesce in colour, memory, and myth.
This collaboration is more than a meeting of minds; it’s a dialogue between MSGM’s founder Massimo Giorgetti’s vision of a modern Mediterranean dream and Hall’s romantic sensibility. The result is a collection that feels both rooted in heritage and beautifully surreal—a sartorial escape into reverie. Romantic sailors, mythic faces & summer nostalgia collide in this poetic collab. Sun, salt, and surreal style—welcome to the dreamiest coastline you’ve never been to. Luke Edward Hall #MSGM #LukeEdwardHall #SS25 Online msgm.it Press ReferenceStudios
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 SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Paz de la Huerta adopted herself, she did it in the placenta of painting, hers, in the womb of her own inner story. In order to fill, recompose the absence of other people's love, in the absence of family, maternal and paternal warmth. Paz finally chose to show herself as the daughter of Paz herself. In a now and always autobiographical representation. In her own pain, in her own beauty, in her own broken heart, there is her, Paz. Her painting is essential, barbaric, instinctive, brutal, immediate, trance-like, recalling imprints of her childhood dreams. In fact, Paz has remained intact in the magical and painful domain of her childhood, magical yet at the same time dramatic, almost as if the advent of adolescent fullness has yet to take place, take place in her, inside her, Paz.
Paz, or of beauty shown carelessly, helpless nudity flaunted as a heroine would do, a martyr of Body Art. Paz who represents herself in a pre-fetal state, almost as if Paz, having overcome the time of pain and solitude, still has to come to the world, but in the meantime is there to await her own birth. The dense color on the surface of her paintings, almost as if every image is dictated to her, whispered by the ideal inner infant who lives within her, far from any worldly light, far from the glamor that nonetheless brightly marks her in her public history as an unattainable diva and rebellious. In fact, it seems that every image of her that appears on the canvas responds to a gospel, the Gospel of Paz, of her, of the religious story of her, mystical her, which finally makes her as absolute as Marilyn already was in the story of her own suffering. Paz Madonna herself, absorbed in a fetal dream, waiting, in fact, to come into the world, Paz who gives herself the gift of her own love, of the enchantment of beauty, Paz virgin and martyr of Hollywood. Paz angel. Paz de la Huerta (b.1984 in New York City, US) presents her second solo exhibition, Sacrifice, with Ruttkowski;68 in Berlin, in collaboration with Reference Studios.
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June 2025
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