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LONDON’S MOCO MUSEUM

15/1/2025

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Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst

​SøEdited Team:
SøArticle: SARA DARLING 
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

​
MAKE THE MOST OF CONTEMPORARY ART.

Who knew you could get up close and personal to such an impressive selection of contemporary art just off Oxford Street? Stash your shopping bags and winter coats in the lockers and prepare to immerse yourself in some of the most inspiring creations at the MOCO in Marble Arch.
Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst
Picture, Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst

​Following the success of the MOCO Museums in Amsterdam and Barcelona, the London opening opened last year with a fanfare, and I enjoyed a leisurely morning perusing the three floors- ducking past sculptures and enjoying taking the weight off my feet as I watched a screening and became part of a living performance.
Picture, Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst

​The gallery is more than art, it is an experience with a clear distinction between “spectators” and “witnesses”: the former are characterised by passivity, whereas the latter are conceived as active, engaged story-makers. Created as candy box for art connoisseurs, you’re welcomed in by a vast Jeff Koons Easter egg, topped with an oversized bow,  and the journey continues with hanging sculptures and wall art by Damien Hirst, Keith Haring and Jean-Michel Basquiat on the ground floor.  
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Picture, Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst
Picture, Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst
​
​Following the spiral stairs to the airy first floor, I was in awe of the interactive work by Marina Abramović who has designed a chair for human use; the idea is to encourage and reevaluate our relationship with everyday objects by interacting and sitting on the chair and experiencing the “Healing Frequency” it provides much needed ‘time out’ where visitors can internally explore the intersection of the physical and spiritual. 

The light filled room also boasts works by the infamous Bansky, KAWS, Tracey Emin and JR. Robbie Williams (ex Take That) has also produced a wall of oversized artworks which give a glimpse inside his head!
Picture, Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst
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​Continuing to the basement, where creativity and culture become even more entwined, with the likes of Jake Chapman and Lorenzo Quinn powering innovation and inspiration - this is more than a gallery to inspire; it is a showcase of artists who have shaped modern art and dared to challenge the status quo. From Kusama's infinite cosmos to Hirst's iconic butterflies and Koons' monumental inflatables, these trailblazing artists expand our collective imagination and inspire a fresh understanding of the world around us.
Picture, Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst
Picture, Picture,  LONDON’S MOCO MUSEUM, art, contemporary art, London, MOCO, Jeff moons, Keith haring, jean-michel BA squirt, Damien hirst

​Championed by its founders, Lionel and Kim Logchies, the MOCO Museum is an initiative with a mission to awaken the world to the inspirational power of art. With over 50 years of combined experience working in the art world, the couple have established an art empire showcasing work acquired and on loan that would otherwise remain unseen in private collections.  
 
Book your visit here
MOCO Museum, 1 Marble Arch, London, UK

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