Luke edward hall: Seaside dreams + painterly prints

For Spring/Summer 2025, MSGM invites British artist Luke Edward Hall to reimagine the Mediterranean through a poetic lens—where the sea whispers memories and myth dances in the salt breeze.

Hall’s signature line work and dreamlike figures—sailors, sirens, and wistful faces grace flowing shirts and tactile knits, evoking a sense of sun-drenched nostalgia and youthful abandon.

From his countryside studio, Hall channels classical art and English romanticism, blending seamlessly with Massimo Giorgetti’s vision of a modern coastal reverie. The result? A collection that feels timeless yet fantastical—steeped in heritage, but floating just above reality.
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SøEdited Team:
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​​​​​​

Hall’s expressive, fluid illustrations—at once romantic and otherworldly—wash across oversized shirting and delicate knits, capturing the spirit of youthful abandon, fleeting summer love, and the enchantment of seaside days.

A celebrated artist and designer, Hall is revered for his ability to blend classical influences with fanciful flourishes. Trained in menswear at Central Saint Martins, he has since carved a niche through his narrative-driven illustrations, often set in lush imaginary realms populated by seafarers, deities, and dreamers. From his Oxfordshire studio—a converted barn nestled in the countryside—he crafts a world where the past and present coalesce in colour, memory, and myth.

This collaboration is more than a meeting of minds; it’s a dialogue between MSGM’s founder Massimo Giorgetti’s vision of a modern Mediterranean dream and Hall’s romantic sensibility. The result is a collection that feels both rooted in heritage and beautifully surreal—a sartorial escape into reverie.

Romantic sailors, mythic faces & summer nostalgia collide in this poetic collab. Sun, salt, and surreal style—welcome to the dreamiest coastline you’ve never been to. 

Luke Edward Hall 
#MSGM #LukeEdwardHall #SS25 
Online msgm.it
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