SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Paris Fashion week backstage at Dr. Maaya Orii’s AW25 show in Paris, beauty was as bold and architectural as the collection. Makeup featured sharp, geometric lines—eyes framed with graphic neon shapes, and lips in electric blue, mirroring the vibrant hues of the designs. Hair, streaked with mixed rainbow brights, contrasted against the angular, structured silhouettes. The collection itself explored wearable architecture, with boxy jackets, layered skirts, and window-like cutouts in fluorescent tones, transforming models into walking urban landscapes—blurring the line between fashion, art, and architecture.
At YilliaQ’s FW25 show, The Treatment of Soul, beauty embodied purity and resilience. Skin was dewy and radiant with glossy neutral tones, while lips remained bare to symbolize truth. Hair was sleek and glossy, reflecting a sense of renewal. The collection embraced imperfection, with orthopaedic-inspired silhouettes and metal screw embellishments, symbolizing the journey of healing. The overall look was a powerful tribute to Yu Qian’s personal story, transforming pain into strength and self-discovery into art.
Backstage at THETHE’s FW25 show, Formless Things, beauty was soft and luminous, mirroring the collection’s fluid storytelling. Skin glowed with radiant, neutral tones, while hair was styled in loose waves that framed the face. Ruru Tanaka’s designs embraced movement and transformation, with draped silhouettes, tailored jackets fastened with Satsuma buttons, and pleated dresses that played with texture. The look blended tradition and modernity, capturing the essence of formless beauty in both fashion and beauty. PRODUCTION : GLOBAL FASHION COLLECTIVE MAKEUP & HAIR :GODINA WORLDWIDE TEAM HAIR (ODETTE) SPONSORED BY GOLDWELL
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SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe At Paris Fashion Week Nijiko Wakabayashi, the designer behind shéller, unveils her A/W 25 collection “I Bloom,” where bold sophistication meets ethereal femininity in a stunning array of structured tweeds and fluid silhouettes. Backstage, the beauty is a perfect reflection of Wakabayashi’s vision—dewy, glowing skin radiates with confidence, while wavy, flowing hair cascades effortlessly, embodying the collection’s dynamic elegance. This seamless fusion of fashion and beauty is a testament to her belief in self-expression and empowerment, inviting every wearer to embrace their inner strength and beauty. With “I Bloom,” Wakabayashi creates a world where fashion and beauty not only coexist, but thrive together.
Bahar Kianpour’s The Dream Reborn collection at Paris Fashion Week effortlessly merges past and present, with luxurious fabrics like silk, velvet, and fine wool, creating silhouettes that evoke both sensuality and strength. The beauty backstage perfectly mirrors this vision, with models showcasing glowing skin, their high points gleaming softly under the lights, while a neutral lip adds to the ethereal, dreamlike look. Their hair, healthy and shiny, cascades with effortless elegance, embodying the collection's graceful fusion of fantasy and reality. This harmonious balance of fashion and beauty captures the essence of Kianpour’s romantic narrative, weaving together themes of love, loss, and rebirth.
Eduardo Ramos’s ALTER EGO collection unveils a striking blend of power and femininity, where sharp tailoring meets fluid elegance, and haute couture finishes contrast beautifully with intentional imperfection. The beauty backstage echoes this duality with models showcasing sculpted skin, their high cheekbones and jawlines accentuated, creating a dramatic yet polished look. The eyes are the focal point—bold, smoky, and captivating—drawing attention with their intensity, while a darker lip adds an element of mystery and strength. Their hair is swept back with sophistication, every strand in place to mirror the sharp lines and fluidity of Ramos’s designs. This seamless fusion of fashion and beauty reflects the resilience and depth that lies at the heart of ALTER EGO, where light and shadow come together to tell a story of struggle, strength, and beauty. PRODUCTION : GLOBAL FASHION COLLECTIVE MAKEUP & HAIR :GODINA WORLDWIDE TEAM HAIR (ODETTE) SPONSORED BY GOLDWELL
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe The fashion that unfolded on the runway was an orchestra of beauty—rich in texture, history, and craftsmanship. Tweed jackets paired with plus fours and caps evoked an air of stately British sophistication, while black and jewel tones bled into fuchsia magical gowns that seemed to float with each step. The collection moved with grace, combining the old-world charm of tailoring with a modern sense of wonder and whimsy
Make up by YinLee for Paul Costelloe using Sephora and Facewise Skincare was nothing short of stunning, drenched in rich russet and bronze tones that illuminated the skin with an opulent glow. The look felt luxurious, mirroring the deep textures and historical legacy that defines the Costelloe brand. It was a beauty that spoke to both grandeur and sophistication, capturing the essence of the designer's long-standing reputation while remaining modern and fresh. The skin was radiant, glowing with warmth, while the eyes shimmered with depth, reflecting the richness of the collection. It was a look that transcended trends, rooted in timeless elegance.
The hair, a masterpiece in its own right was the work of Cos Sakkas with Toni & Guy using Label M whose intricate design added a whole new layer to the collection. A back channel of braid from crown to nape, wrapped into a ponytail, was an architectural marvel, while the symphony of hands holding string and netting to create folded fringe was pure artistry. What stood out, though, was the exposed ear, offering a subtle yet refreshing touch that brought an unexpected ease and movement to the otherwise structured look. It was a balance between complexity and freedom, a perfect metaphor for the collection itself.
As Paul waved to the crowd at the end of the show, there was a palpable sense of respect and admiration for him in the air. His legacy, woven into the fabric of British fashion, is one that continues to inspire, innovate, and resonate. Always a joy to witness, his work remains a testament to his genius and enduring place in the fashion world. Article: Astrid Kearney Runway Photography: Lauren Cremer Backstage Photography: Debbie Bragg Illustrations: Louise Boughton & Mr Gammon Sponsors: Sephora Facewise Skincarte Label M
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Minimalist, refined, and intellectually sophisticated, reflecting Bauhaus ideals of simplicity and function. Bettie Haute Couture Contemporary Elegance, at London Fashion Week under HKTDC’s Fashion Hong Kong showcase. Inspired by the Bauhaus movement, the collection merges geometric patterns, earthy tones, and sustainable materials to create sophisticated, eco-conscious fashion. Key highlights include zero-waste pattern cutting, ethically sourced fabrics, and versatile designs such as a structured trench coat and gender-neutral knitwear. Bettie’s commitment to sustainability is reinforced through collaborations with renowned textile suppliers. With a background in British tailoring and a history of prestigious showcases, Bettie aims to expand her global presence while advocating for a more sustainable fashion industry. Press ThePOPGroup
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Z I D I, known for its bold deconstruction and sustainability, Inspired by technology, time, and adaptability, Flux explores themes of transformation, digital distortion, and the intersection of humanity with AI. Featuring asymmetric silhouettes, glitch aesthetics, and tactile craftsmanship, the collection reflects our evolving realities. The Flux collection explores themes of temporal flux, digital distortion, and the convergence of humanity with artificial intelligence. With asymmetric silhouettes, glitch aesthetics, and tactile craftsmanship, it weaves an immersive narrative that reflects our ever-changing world. Innovative Techniques: Using non-toxic, biodegradable molding materials and zero-waste practices, Z I D I pushes sustainable craftsmanship to new heights. Z I D I is known for its disruptive yet wearable designs. Committed to sustainability and inclusivity, the brand redefines modern luxury. The Flux runway show promises an immersive experience, featuring a soundtrack inspired by time dilation, holographic projections, and dynamic lighting to highlight themes of instability and motion. IG and website z.i.d.i https://www.z-i-d-i.com/ Press: ThePOPGroup www.fashionhongkong.com.hk https://aboutus.hktdc.com/ HKTDC: hktdcfashionhk Fashion Hong: www.fashionhongkong.com.hk Fashion Scout https://fashionscout.com/
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe BARRUS returns to London Fashion Week with a collection inspired by the ancient city of Ephesus, where history meets modern fashion. Ephesus was once a grand city filled with art, architecture, and culture. Today, its ruins stand as a reminder of strength and resilience. This collection brings that spirit to life by combining structured BARRUS stays true to its signature style: blending tradition with modern elegance. Bold, sculpted shapes contrast with airy materials, creating movement that reflects the passing of time. Metallic embroidery, intricate beading, and rich textures capture the beauty of Ephesus’ ruins at sunrise and sunset. Dramatic gowns with corsets, flowing one-shoulder drapes, and goddess-like silhouettes. Patterns inspired by marble and architectural pleats pay tribute to ancient craftsmanship, while chiffon and layered tulle add softness. The colours—soft green, golden yellow, twilight lilac, and ivory—reflect Ephesus at dawn and dusk. BARRUS @barrus_official ThePOPGroupPR thepop.group Fashion Scout
The INFDark AW25 Raven collection blends the raven’s symbolic role in mythologies with fashion, reinterpreting its feathers, skeleton, beak, and flight. Drawing on Taiwanese Aboriginal (Rukai), Nordic, and Greek influences, INF merges time, memory, and creation in each piece. The colour palette is rich and symbolic, with olive green Represents the raven's secrecy and depth. This collection emphasises sustainability, using recycled and eco-friendly materials, providing versatility in the garments. INF redefines culture through its fashion, making the raven a contemporary symbol of innovation and boundary-breaking The brand’s philosophy is rooted in transformative, multifunctional designs, bridging cultures through reinterpretations of traditions. With an eco-conscious approach, INF uses innovative materials like recycled plastic and paper to reduce waste and is globally recognised for its fashion-forward, sustainable approach. INFDARK @infdark Press BlackPR Fashion Scout @fashionscout Photographerpher @jaySoundo
SøEdited Team SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Ahkeke’s AW25 collection, Whispers of the Secret Garden, is an ethereal exploration of autumn and winter’s hidden beauty, inspired by a secluded London garden thriving beneath frost and snow. The collection is full of fusion of nature’s quiet resilience and sculptural fashion, showcasing the delicate yet rich colour palette of deep greens, blush pinks, and lavender—reflecting the quiet endurance of winter blooms and frost-kissed foliage. Drawing on the garden’s organic textures, the garments incorporate intricate design elements like twisting vine-like fabrics, berry-inspired buttons, and petal-shaped pleats. Sculptural silhouettes bring depth and movement, mirroring the graceful energy of nature’s winter landscape. By stepping away from the usual earthy tones this season, Ahkeke offers a collection that celebrates the vibrancy and hidden wonders of winter, honouring both nature’s resilience and the spirit of those who embrace it. Each piece is an intricate blend of storytelling and craftsmanship, offering unexpected warmth and beauty through sculptural elegance. AHKEKELondon @ahkekelondon Press BlackPR Annie Hertikova Photograper - @chrisyates
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Backstage at the London College of Fashion (LCF), the beauty was all about clean, luminous simplicity with a touch of modern edge. The makeup focused on a dewy, fresh complexion—the kind of glow that felt effortlessly radiant. Eyes were kept neutral, with glossy lids that shimmered with a soft, ethereal light, while cheeks caught the light with a subtle, luminous glow.
Lips were matte, grounding the look with a sophisticated, understated finish. Hair was effortlessly cool—polished yet undone, with an airy, weightless movement—while great wigs, plasticised with paint at the crown, added an avant-garde, sculptural element. Everything felt clean, with luminous skin and touches of gloss, but still balanced with a cool, refined modernity. The look was glowing yet never overdone, a delicate dance between fresh-faced radiance and cool, minimal elegance. The overall inspo? Beautiful Alien—a look that felt otherworldly yet completely wearable, like beauty from a realm just beyond our reach.
This backstage beauty seamlessly aligned with the fashion on display as LCF returned to the official London Fashion Week schedule this season, presenting a bold new format. The designs from the MA Fashion Design Technology (Menswear) and MA Fashion Design Technology (Womenswear) courses were a stunning showcase of innovation and mastery. LCF’s philosophy of open, inclusive education encourages students to examine the past, question the present, and challenge social and political agendas, resulting in collections that were not just fashionable but fearless. Each design made a statement, blending creativity with thought-provoking commentary, reflecting a fresh perspective on fashion’s future.
The combination of LCF's forward-thinking beauty and fashion felt like a celebration of individuality, with both elements—whether in makeup, hair, or design—driven by a fearless sense of self-expression and a bold embrace of what’s to come. Together, they told a story of modern elegance and limitless potential, where innovation and creativity reigned supreme. Backstage Beauty Report & Photography: Astrid Kearney Catwalk Photography: Roger Dean Lead Makeup: Charli Avery with LCF Alumni Team using Star face & Erborian Cosmetics. Lead Hair: John Vial & team using Revlon
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe London Fashion Week’s Backstage Beauty was a playground of innovation, where makeup and hair pushed boundaries to complement the striking visions of four standout designers from the HKTDC Fashion Hong Kong showcase: Angus Tsui, Bettie Jiang, Rickyywong and Zidi.
Lead artist Mandy Gakhal, with the AOFM Pro Team, sculpted four striking looks: razor-sharp spiked lashes, powder blue and purpleshadows, and yellow lids, with glossy skin paired with a neutral lip. Elsewhere, white waterlines and ethereal lashes created a minimalist contrast and others empowered a power-red lip moment. Dermalogica prepped the skin, Glossier Hybrid Serum amplified glow, and Danessa Myricks provided high-impact pigments.
Under the creative helm of Lead Hair Diego Miranda United Hair UK, the hair looks played with extremes—tight curls teased into ’80s punk rebellion, mullet wings in chaotic, trashy hues, slicked wet textures with double wedges, and romantic, soft twists for a poetic contrast. Using Unite Hair, Miranda crafted a symphony of structured chaos and effortless rebellion.
Organized by the HKTDC, the Fashion Hong Kong showcase reinforced Hong Kong’s status as a fashion capital, spotlighting sustainability, innovation, and global collaboration. From the backstage chairs to the runway, London Fashion Week’s beauty was a fearless celebration of artistry, individuality, and the future of fashion. Backstage Beauty Photography: Astrid Kearney Show Photography: Val Stuppia & Accolt Media *Special thanks to Pop PR
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March 2025
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