SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe MSGM’s FW25 menswear collection, “Follow the Rabbit”, is a bold descent into a world where innocence gives way to complexity, and fantasy dances with disruption. Through the symbolic lens of the rabbit, designer Massimo Giorgetti leads us from a whimsical, almost childlike curiosity into a darker, introspective realm. Drawing on cinematic cult classics like Donnie Darko and Gummo, as well as the literary echoes of Alice in Wonderland, the collection weaves themes of rebellion, transformation, and parallel realities. Grunge-washed denim, softcore graphics, and psychedelic slogans collide with textured sherpa jacquards and artisanal tailoring. The result is a rich, tactile narrative of chaos and craftsmanship. Visually, the collection fuses punk, grunge, and psychedelic aesthetics: marbled denim “I was drawn to how mushrooms echoed themes of experimentation and escapism. Artisanal touches—like hand-crafted gugliatura stitching—elevate the tactile richness of the outerwear and knitwear”. MSGM FW25 Photo Shooting by Bruce LaBruce @MSGM Reference Studios Team
0 Comments
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe In the grey haze of Thatcher’s Britain, Leigh Bowery wasn’t just a splash of colour—he was the whole damn rainbow, set on fire. An Australian import with the aura of a drag deity, the bite of punk, and the brain of a conceptual artist, Bowery didn’t blur gender lines—he annihilated them, using beauty as both camouflage and confrontation. He didn’t “dress up”—he mutated. His looks weren’t illusions; they were declarations. One night: a latex-clad colossus giving birth to his assistant on stage. Another: a glittering disco blob with no visible face. Often, his head disappeared completely—swallowed by a mirrored disc, a stretched stocking, or a dripping painted mask, with thick rivulets of bold paint—red, black, or metallic—trickling down his face, neck, and shoulders like a grotesque yet glamorous spectacle. Fashion became weaponized theatre, and identity became abstraction. Alongside him in this artistic revolution was his longtime collaborator, dancer Michael Clark, whose performances with Bowery fused movement and fashion into a seamless act of defiance and transformation.
Bowery didn’t just apply makeup—he weaponized it. Using MAC and Kryolan, he built his face into a surreal landscape of bleach-white foundations, brutal contours, and explosive primary colours. His brows were graphic, his lips either lacquered in candy-sweet shine or smeared with raw, warlike intensity. He didn’t just alter his features; he obliterated them and created something entirely new. Wigs, too, were part of his rebellion—cotton-candy towers, ballooned bouffant, and floral eruptions. Hair wasn’t just hair; it was a bizarre crown, always exaggerated, always uncanny. If it didn’t defy gravity or logic, it wasn’t finished.
Article: Astrid Kearney
Bowery Photograph: Walter Pawlock Makeup Masterclass at London College of Fashion: @lcf_hmuf - @astridkearneymakeup Costume /Jewellery Designer: Anne Sophie Cochevelou  SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe For Fall/Winter 2025–2026, Yves Salomon presents a men’s collection that artfully fuses timeless elegance with utilitarian sophistication. Steeped in French artisanal heritage, the collection is a tactile journey through nature’s most exquisite materials—reimagined for the discerning modern man. Designed with the evolving wardrobe in mind, the collection speaks to those who seek understated luxury, functionality, and an elevated sense of comfort. Through impeccable craftsmanship and an uncompromising eye for detail, Yves Salomon delivers a sensorial experience where tradition and innovation intertwine. This season’s colours are rooted in nature’s quiet beauty—shades of grey, beige, tan, and khaki set the tone, accented by unexpected notes of caramel and aqua. The result: a palette that is both grounded and invigorating. Press @comms_hive        
SøEdited Team SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe A Moment with Huili Jin: Designing for a Conscious Future It was a delight catching up with Huili Jin, a rising fashion talent from the Royal College of Art. Originally from China, Huili brings a thoughtful, future-facing approach to design, with sustainability and functionality sitting at the heart of her creative vision. Her latest project reimagines garment structure with intelligent, transformative design. Think detachable collars and ties that seamlessly shift an outfit from professional to casual—offering not only versatility but a subtle psychological cue to transition out of work mode. She pairs this innovation with vivid colours and bold prints, designed to uplift and soothe the wearer—a visual balm for the modern soul. At the core of her practice: sustainable fashion, functional design, and a zero-waste approach to pattern cutting. Huili’s work is not just stylish—it’s a glimpse into a more mindful way of dressing. Credits Designer: Huili Jin Photogarpher: Ce Zhang Model: Yuchen Xiang Makeup&Hairstyle: Xiawei
SøEdited Team SøFashion Director: Savannah Barthorpe SøEditor-in-Chief: Chris Saint Sims Australian eyewear house VALLEY unveils Volume XIII — their latest Fall release of elevated sunglass and optical wear, marking a bold evolution in design and identity. Leading the collection is HOLLYWOOD — a strikingly oversized silhouette crafted for maximum impact. Designed as an ode to drama and decadence, it commands attention with unapologetic glamour. Alongside it, the BANG BANG frame reimagines the brand’s iconic BANG style — a versatile acetate aviator that effortlessly transcends seasons and style codes. True to VALLEY’s design ethos, the collection exists within a realm of contrast: sharp black cuts through sculptural white, raw edge meets refined finish, and daring silhouettes are grounded by nuanced detail. These are pieces that resist simplicity and celebrate complexity. Founder and designer Michael Crawley defines the label as “brutalist high-fashion eyewear” — eyewear that not only makes a statement but channels emotion and grandeur. VALLEY frames are crafted to empower — a visual armour for those who lead with individuality, strength, and style.
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Caroline Hu’s Fall 2025 collection, Reverie, at Paris Fashion Week unfolded like a dream—soft, surreal, and stitched with the frenzied thoughts of an uncertain future. It was a response to the world’s cruelty, a poetic counterpoint to the relentless stream of dark news that lingers on screens and in minds. Instead of descending into despair, Hu crafted a deeply romantic vision, layering fragile beauty over the undercurrents of decay.
Her ethereal tulle gowns billowed with delicate rose ribbon embroideries, distressed ruffles, and wisps of ostrich feathers, while mullet dresses swelled like mushroom clouds—volumes of soft destruction. Her signature smocking technique found new expression in quilted floral appliqué, appearing in sheer, layered shifts that felt as if they had been painted onto the air itself. The collection, though dreamlike, was not detached from reality—on the runway, models wore Adidas Originals instead of heels, embodying resilience rather than fragility.
Backstage, this interplay of dream and unease extended to the beauty direction. Lead makeup artist Mandy Gakhal, with the AOFM Pro Team, created a hauntingly delicate breakdown of the skin—purple shadows pooling beneath the eyes, lips mottled as if from biting them in restless thought, and sculpted cheekbones carved from sleeplessness. The hair, led by guru Eugene Souleiman with assistant Carlo Avena echoed the sensation of tossing in a fever dream.
Strands clung to the scalp as though damp with night sweats, while others levitated mid-air, frozen in the tension of subconscious unrest. A potent mix of coconut oil and mega-strong hairspray held the illusion in place, preserving the weightless, suspended moment between sleep and waking.
Amongst it all, a painted duvet dress emerged—a vision of the dream itself, as though the wearer had stepped straight from sleep onto the runway, wrapped in the remnants of their subconscious. Reverie was not just a collection but a suspended moment—beauty in the face of collapse, softness standing defiantly against the storm.
ARTICLE & PHOTOGRAPHY: ASTRID KEARNEY ILLUSTRATIONS: LOUISE BOUGHTON  SøEdited Team SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe ARK/8, the innovative lifestyle and culture brand known for its creative intersections of gaming, fashion, and entertainment. The exclusive collection celebrates the game’s heritage and recent release with a bold early 90’s theme. Designed to capture the aesthetic of the era that inspired Black Ops 6’s, ARK/8’s collection blends the games signature camo, urban landscapes, redacted covert mission files, and the vibrant colours from the Zombie mode with the edgy styles of 90’s gaming and hip-hop culture, creating 11 modern streetwear designs. In collaboration with Call of Duty®: Black Ops 6
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe SøModel: Model: Magnolia Sorrell Quin As winter’s icy grasp loosens and the first blooms of spring emerge, the season of renewal beckons. What better way to awaken skin from Winters slumber than with the fresh, dewy radiance of the Haus Labs Colour Fuse Glassy Lip & Cheek Stick—the latest innovation from Lady Gaga’s boundary-pushing beauty brand?
Crafted under the artistic vision of Sarah Tanno, Gaga’s longtime makeup artist, this multi-tasking balm delivers a sheer, glass-like flush to both lips and cheeks, melting seamlessly into the skin for a luminous, healthy glow. Among the eight stunning shades, three stand out for their effortless wearability: Glassy Hibiscus – a delicate, natural bloom of colour Glassy Tangelo – a warm, sun-kissed to hot peach Pitaya – a vibrant, bold pink
Designed for versatility, the formula can be applied with fingertips or a brush, offering a soft, diffused effect or a more intense payoff. The infusion of fermented arnica helps to calm redness, while goji berry extract enhances radiance and plumps the skin. More than just colour, this formula embodies conscious beauty--vegan, cruelty-free, and gluten-free—proving that performance and ethics can coexist beautifully. The sleek, metallic design of the stick makes it a perfect addition to any professional kit or a chic accent in your handbag, ready to enhance your glow on the go. Apply to the apples of the cheeks for a fresh, youthful flush or blend along the cheekbones for a sculpted lift. On the lips, diffuse the colour from the centre outward for a softly blurred, just-bitten effect. Spring is here—usher it in with a luminous glow. Article | Makeup & Hair Designer | Beauty & Product Photography | Creative Direction: Astrid Kearney
In a world of fleeting trends and disposable fashion, SHERS STUDIO by Polina Oleynikova stands as a defiant, elegant force. An independent slow fashion brand, the Designer is not merely about clothing—it is about connection. It is where the echo of the Stone Age meets the pulse of the Digital Age, a place where artistry is measured not in seasons but in sensations.
Each garment is a visceral experience—draped, sculpted, and textured to invoke emotion. Dramatic silhouettes whisper of ancient armour, primal and protective, while intriguing textures invite the hands to linger, demanding presence, urging the wearer to feel every moment. This is fashion as an awakening, an intimate dialogue between the self and the world.
Velvet skin, wet lids, spiked black-rimmed eyes and lashes, tears on cheeks, and a dark-rimmed berry lip—these are not just details; they are the poetry of defiance, the aesthetic of depth, the signature of a soul unafraid to be seen. Hair is an organic energy of black strands floating around the head like a halo, untamed yet intentional, a crown of movement and mystery.
At its core, SHERS STUDIO embraces a made-to-order philosophy, rejecting mass production in favour of mindful, intentional creation. This approach transforms the act of dressing into a journey of self-discovery—an exploration of one’s essence, one’s truth. To wear a piece is to embrace individuality, to celebrate the richness of diversity, and to honour the slow, deliberate art of craftsmanship.
Sustainability is not a buzzword here; it is a way of being. The studio breathes new life into rescued materials, interweaving wool and latex in unexpected harmony. It wields the past and the future in equal measure, marrying the meticulous precision of couture techniques with the innovation of 3D technology. Every stitch, every cut, every sculptural fold is intentional, ensuring that waste is minimized, and beauty is maximized.
This is not fashion for the faint-hearted. This is for those who understand that clothing is language, that style is rebellion, and that self-expression is an eternal human quest. SHERS STUDIO is a call to the bold, the conscious, the ones who move through the world as
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe As part of the Hong Kong Trade Development Council’s (HKTDC) Fashion Hong Kong showcase, Angus Tsui presented GIGER Vol. 2, celebrating 10 years of innovation in sustainable and avant-garde fashion. Inspired by artist H.R. Giger, the collection blends futurism with eco-conscious design, featuring bold exoskeleton-like structures, surreal silhouettes, and cutting-edge materials. Tsui's precision pleating and experimental techniques push the boundaries of fashion innovation. Upcycled knitwear developed with The Billie Upcycling, sustainable denim crafted in partnership with The Stella Blue Textile, and cutting-edge vegan leather. Each piece embodies Tsui’s commitment to ethical fashion, reducing energy and water consumption while integrating recycled and renewable resources. Sculptural, avant-garde garments inspired by Giger’s Xenomorph creations, seamlessly blending science fiction with high fashion. “Science fiction, especially H.R. Giger’s visionary work, has deeply influenced my designs,” says Tsui. “This collection honours his legacy while championing creativity and sustainability.” The GIGER collection highlights Tsui’s craftsmanship and reinforces Hong Kong designers' global impact. Since launching his label in 2014, he has merged experimental aesthetics with sustainable innovation. Angus Tsui H.R GIGER Press: ThePOPGroup Fashion Hong Kong Fashion Scout
|
Sø•FASHIONEditing a fashion style for a more positive self-assured individual. Archives
May 2025
|
RSS Feed