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SøEdited Team SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe At London Fashion Week, ALISADUDAJ presents Silent Engravings, a study in restraint and heritage. Rooted in Albanian craft, the collection transforms memory into material form. Wood carvings, hand embroidery, straw art, each reference becomes structure. Surfaces are worked, not decorated. Wool dominates. Felting, embroidery, and hand knitting are treated as construction rather than embellishment. The result: garments that stand with the gravity of objects. Dudaj’s lineage informs the collection. Her great-grandfather’s straw compositions, built from thousands of fragments, define the rhythm, repetition, precision, endurance. The collection mirrors that discipline: silent, enduring, complete. Silhouettes are architectural. Lines are reduced to their load-bearing core. Every gesture is deliberate; every seam a trace of labour. This is craft stripped of sentiment, a system of making where silence becomes language. Silent Engravings situates ALISADUDAJ within London Fashion Week’s discourse of heritage and reinvention. It is not a memory of craft, but its continuation, recoded through modern minimalism, resolved in form. Press The Pop Group
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Sø•FASHIONStructure over ornament. Memory over surface. Archives
October 2025
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