SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe London Fashion Week witnessed a moment of sartorial brilliance as Morocco took centre stage, thanks to a striking partnership between the British Fashion Council and the Moroccan National Tourist Office. This collaboration not only spotlighted Morocco’s deep-rooted design heritage but also positioned it as a rising force in global fashion. Maison Sara Chraibi , a rising star in haute couture and a member of the Fédération de la Haute Couture et de la Mode, delivered a collection steeped in intricate craftsmanship. Rich gold embroidery, flowing silhouettes, and a palette of opulent jewel tones reflected Morocco’s regal past while embracing contemporary sophistication.
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SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Cultural grandeur meets fearless innovation. From meticulously adorned kaftans to experimental silhouettes, Moroccan fashion took a bold step into the global spotlight. This wasn’t just about clothing—it was a statement of heritage, artistry, and ambition. With its seamless fusion of tradition and cutting-edge creativity, Morocco has made one thing clear: it’s not just a destination, it’s a movement. London Fashion Week hosted Morocco Kingdom of Light, taking centre stage thanks to a partnership between the British Fashion Council and the Moroccan National Tourist Office. Maison ArtC made a dramatic entrance with his debut collection at LFW, aptly titled “Celebration”. A visionary in avant-garde design, he seamlessly blended art and fashion with sculptural layering, deconstructed tailoring, and an effortless mix of tradition and modernity. Vivid colour clashes, bold textures, and statement accessories cemented his reputation as a rule-breaker in the industry.
SøEdited Team SøEditorial: Alexander James SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Helen Anthony presents its Fall Winter 2025-26 Ready-to-Wear Collection, a celebration of duality, inspired by the twin personalities of Gemini. This highly anticipated collection merges nature’s beauty, as created by God, with the ingenuity of human craftsmanship. It embodies the brand’s core values of craftsmanship, innovation, and diversity while embracing the contrasts and freedom that define its creative spirit. At the heart of this collection lies a deep appreciation for contrast—two opposing yet complementary forces within each piece, reflecting the balance between tradition and modernity, structure and fluidity. This interplay is brought to life through bold yet refined textures, meticulously tailored silhouettes, and intricate detailing, creating garments that tell a story of duality in every stitch.
SøEdited Team SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Article: Alexander James Photos: Mark Gunter British Designer Hector Maclean recently discovered that he was the descendant of Lady Susan Bellasyse, the daughter of a 17th century privy counsellor who was engaged to marry King James II. Though the marriage to Susan, a protestant commoner, was forbidden by James’. The collection is rich in contrasts: regal silhouettes meet shredded fabrics, classic tailoring fuses with raw DIY energy. Upcycled Union Jacks, sourced from old flags and bedsheets, are bleached, torn, and draped, some painted in neon pink and green. Black lace gowns nod to Queen Victoria’s gothic elegance, while a striking train made from hundreds of donated Remembrance Day poppies challenges ideas of Britishness. Other iconic women inspire the pieces, from Twiggy’s playful minidresses to a tribute to Hector’s grandmother, who once shunned debutante traditions. Sustainability is key—materials are repurposed, and history is reinterpreted through a modern lens. Press PR - ELEANOR JULIET PR LTD
SøEdited Team SøEditorial: Alexander James SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Photography: Chris Yates Flair Fashion - the platform for the next generation - is dedicated to supporting emerging designers at the forefront of innovation in design, sustainability, and technology. Flair Fashion exists to empower creatives, democratise the industry, and build a thriving ecosystem that nurtures talent from concept to consumer. This season, as part of the official London Fashion Week Evening Schedule and in collaboration with the British Fashion Council, Flair Fashion presented an exclusive showcase, SoEdited featured 6 of these groundbreaking designers shaping the next era of style. By spotlighting bold creativity and forward-thinking craftsmanship, audiences entered into a world where innovation meets artistry, and fashion’s future takes centre stage. The Flair Fashion Frontier Show unveiled a meticulously curated selection of visionary designers who are pushing the boundaries of contemporary fashion. From pioneering sustainable practices to revolutionary digital advancements, this showcase was a glimpse into a fashion landscape transformed. Featured Designers FÉE MUSE | @feemuse - ONGANG @ongang_officia PATIENT Z x AESTHETIC BULLET | @patient_z_studio x @aesthetic_bullet PSY LAU | @psylau.hk SINGULARITÉ | @taroooooo_99 YUYAO ZHUO | @yuyao_zhuo
SøEdited Team SøEditorial: Alexander James SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Photography: Chris Yates This season and as part of the international platform Fashion Scout, Tifaret draws inspiration from Michelangelo Antonioni’s masterpiece Red Desert, channelling its cinematic tension into a collection where icy restraint and molten romance collide. Translating the film's theme of isolation, the colour palette features shades of ash, slate, and dove-grey, disrupted by rich jewel tones - a symbolic contrast between restraint and expression. Delicate Chinoiserie motifs appear throughout the collection, with embroidered peonies veiled in sheer lace. Tifaret’s latest collection's silhouettes reimagine traditional Chinese garments with a deconstructed approach. Each piece is crafted to enhance movement and form, creating a wearable architectural aesthetic. Tifaret defies its youth with exceptional craftsmanship, using American Supima cotton, liquid silks, and fine woollens, complemented by organic horn buttons and sculptural fastenings. The collection also incorporates an impressive technical flair, including waterproof wool trench coats spun at high twists, laser-etched pleats, and 3D drafting techniques.
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Backstage Beauty unfolded like a film noir moment—dewy skin glowing under soft, moody lighting, eyes dark and smudged with mystery, creating an air of intrigue. Makeup artists created shadowy eyes, evoking the allure of Parisian nightlife, while lips were kept subtle, frozen in time. The look was timeless, blending vintage glamour with modern elegance, with luminous skin glowing softly in the dim light.
Hair was sleek and polished, sculpted into 1930s-inspired waves that framed the face with soft elegance. Each model’s hair was carefully slicked back, exuding high-fashion sharpness, yet flowing effortlessly. Large, oversized white headpieces added drama, casting light on the lips and drawing attention to the silent expressions that spoke volumes.
The choreography of the show mirrored the fluidity of Untold Tales, YUHAN AO’s latest collection. Models moved with slow, deliberate grace, their steps echoing the quiet strength of the overlooked creatives they embodied. Gliding through the Parisian printed chiffon curtains, their ethereal movements captured the raw emotion of a forgotten Parisian night, each step a whisper of untold stories.
YUHAN AO’s Untold Tales came to life in this dreamlike space, where deconstructed tailoring and raw emotion were woven into every garment. The beauty and choreography were a perfect reflection of the collection’s essence--honouring those often forgotten, through imperfect beauty, quiet strength, and powerful, poignant movement. Makeup played a key role in capturing the collection’s spirit, with smudged eyes and subtly darkened lips, adding an air of mystery that perfectly complemented the emotional weight of the show. Makeup Lead: Jieun Sung Hair : Pretty Gorgeous Hair Wig : Marco Coluccio Nails: SA Teams Choreography:/Set Design: DCC Studios Illustrations: Tracy Smith Tomas Navikas with DCC Studios Dolls on a Row Photography: Astrid Kearney
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe The skin told a story before the clothes even entered the conversation. Dewy, almost translucent, it radiated a quiet confidence—neither traditionally masculine nor overtly feminine, but something in between, something entirely its own. Layers of hydration sculpted the face without weight, while strategic balms and sheer highlighters mimicked the natural play of light on skin. Hair, too, walked the line between precision and nonchalance. Some strands clicked into place with architectural sharpness, others fell loose, as if intentionally resisting definition. It was androgyny at its most effortless--raw yet refined.
This fluidity wasn’t incidental; it was integral. Unveiled at London Fashion Week, Poet Lab’s latest collection, Gentle(wo)man, reimagined the masculine wardrobe through a poetic, deconstructed, and avant-garde lens. Inspired by Dadaism’s ready-made movement and the cultural shift toward gender fluidity, the collection unravelled the rigid codes of office wear, replacing them with sculptural draping, asymmetric tailoring, and a palpable sense of rebellion.
Backstage, beauty echoed the collection’s ethos. Skin was prepped to a near-bare, hyper-real glow, erasing the boundaries between effort and ease. Hair walked the tightrope between restraint and release—boyish and groomed one moment, tousled and nonchalant the next. No hard lines, no forced identities. Just the freedom to exist somewhere in the in-between. Because at Gentle(wo)man, beauty—like fashion—wasn’t about binaries. It was about movement, transition, and the quiet power of becoming. Makeup Lead: the beauty theaque Hair Lead: pretty gorgeous hair Nails : glitterbells Backstage Beauty Photography: Astrid Kearney Catwalk Photography: Marcus Hartelt
 Leather Corset - Eloise Siren. Blazer - Ray Chu. Earring - Stylist’s Own. Tights - Calzedonia SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Photography: Rebecca Maynes @RebeccaMaynesPhoto Fashion Director: Savannah Barthorpe @savannahbarthrope Art Director: Chris Saint-Sims Hair Stylist: Cally Borg @thelifestylehairstylist MakeUp: Natalie Stokes @carolhayesmangement @Natalie-annStokes Model: Ana Santos @duomodelmanagmet Still Photography: Christopher Sims Fashion Assistant: Freya MacDonald Photo Assistant: Laura O’Callahan Location: The Barbican  Trench Coat - Cettire. Skirt - Grace Weller. Heels - Kurt Geiger. Tights - Calzedonia  Cardigan - Grace Wells. Mini Skirt - Ray Chu. Diamanté Fishnet Tights - My Accessories London. Earrings - Giovanni Raspini  LEFT: Bow Top Power - Karunasbrand. Lace Skirt - Serene London. Tights - AVIANA the Label. Heels - Di Minno RIGHT: Leather Trench Coat - Allandre London. Ring & Earrings - Giovanni Raspini  Grey Peplum Top - Bibiy. Skirt - Whistles. Heels - Giorgio Armani. Earrings - Vintage Pairs. Tights - AVIANA the Label  Trench Coat - Karunasbrand Kit. Top - Horde studio. Heels - Russell and Bromley. Tight - Levante  Grey Peplum Top - Bibiy. Skirt - Whistles. Heels - Giorgio Armani. Earrings - Vintage Pairs. Tights - AVIANA the Label STOCKESTS AVIANATheLabel LilyandClara Giovanniraspini Calzedonia Diminnoshoes Karunasbrand Cettire Kurtgeiger Whistles Russellandbromley myaccessorieslondon Karunasbrand TheLabel Samantha Siu New York Better Tights Levante Horde studio Armani Bibiy Ray Chu Jones Bootmaker JCA LadyPola EloiseSeren Allandre.london Thanks to Black PR - Dyelog Pr - @nataliacassel Consultancy LTD |
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