 SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe For Pre-Fall 2025, Thom Browne delivers a sun-drenched ode to East Coast summer rituals—tennis in Newport, sailing in Sag Harbor, and the crisp charm of collegiate classics. Tailored with his signature precision, the collection evokes nostalgia while subtly subverting tradition. Linen, seersucker, and ivory cotton lend structured ease to the silhouettes. Menswear features sharp sports coats and pleated trousers, styled with matching ties for a crisp, restrained polish. Womenswear flirts with sack jackets and thigh-grazing shorts in maritime navy and soft grey—marrying formality with flirtation. A debut of seersucker knit tweed introduces texture to slim polo dresses and V-neck cardigans, exuding a nostalgic charm without tipping into cliché. Pinstriped shirt dresses, halter silhouettes, and monochrome poplins channel an athletic, feminine energy. A custom silk toile—feathered and whimsical—infuses separates with storytelling grace. Accessories speak in Thom Browne’s language: the reimagined Mr. Thom bag in dark calfskin, striped canvas totes, varsity loafers, and sleek sunglasses in washed tones. It’s heritage dressing, redefined—disciplined, deliberate From Atlantic coastlines to city terraces, this High Summer collection celebrates the tension between tailored precision and leisurely spirit. Classic, considered, and unmistakably Browne—it’s the uniform of the modern American dreamer. www.thombrowne.com thombrowne Press A.I.PR Sag Harbor
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SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe MSGM’s FW25 menswear collection, “Follow the Rabbit”, is a bold descent into a world where innocence gives way to complexity, and fantasy dances with disruption. Through the symbolic lens of the rabbit, designer Massimo Giorgetti leads us from a whimsical, almost childlike curiosity into a darker, introspective realm. Drawing on cinematic cult classics like Donnie Darko and Gummo, as well as the literary echoes of Alice in Wonderland, the collection weaves themes of rebellion, transformation, and parallel realities. Grunge-washed denim, softcore graphics, and psychedelic slogans collide with textured sherpa jacquards and artisanal tailoring. The result is a rich, tactile narrative of chaos and craftsmanship. Visually, the collection fuses punk, grunge, and psychedelic aesthetics: marbled denim “I was drawn to how mushrooms echoed themes of experimentation and escapism. Artisanal touches—like hand-crafted gugliatura stitching—elevate the tactile richness of the outerwear and knitwear”. MSGM FW25 Photo Shooting by Bruce LaBruce @MSGM Reference Studios Team
SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe In the grey haze of Thatcher’s Britain, Leigh Bowery wasn’t just a splash of colour—he was the whole damn rainbow, set on fire. An Australian import with the aura of a drag deity, the bite of punk, and the brain of a conceptual artist, Bowery didn’t blur gender lines—he annihilated them, using beauty as both camouflage and confrontation. He didn’t “dress up”—he mutated. His looks weren’t illusions; they were declarations. One night: a latex-clad colossus giving birth to his assistant on stage. Another: a glittering disco blob with no visible face. Often, his head disappeared completely—swallowed by a mirrored disc, a stretched stocking, or a dripping painted mask, with thick rivulets of bold paint—red, black, or metallic—trickling down his face, neck, and shoulders like a grotesque yet glamorous spectacle. Fashion became weaponized theatre, and identity became abstraction. Alongside him in this artistic revolution was his longtime collaborator, dancer Michael Clark, whose performances with Bowery fused movement and fashion into a seamless act of defiance and transformation.
Bowery didn’t just apply makeup—he weaponized it. Using MAC and Kryolan, he built his face into a surreal landscape of bleach-white foundations, brutal contours, and explosive primary colours. His brows were graphic, his lips either lacquered in candy-sweet shine or smeared with raw, warlike intensity. He didn’t just alter his features; he obliterated them and created something entirely new. Wigs, too, were part of his rebellion—cotton-candy towers, ballooned bouffant, and floral eruptions. Hair wasn’t just hair; it was a bizarre crown, always exaggerated, always uncanny. If it didn’t defy gravity or logic, it wasn’t finished.
Article: Astrid Kearney
Bowery Photograph: Walter Pawlock Makeup Masterclass at London College of Fashion: @lcf_hmuf - @astridkearneymakeup Costume /Jewellery Designer: Anne Sophie Cochevelou  SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe For Fall/Winter 2025–2026, Yves Salomon presents a men’s collection that artfully fuses timeless elegance with utilitarian sophistication. Steeped in French artisanal heritage, the collection is a tactile journey through nature’s most exquisite materials—reimagined for the discerning modern man. Designed with the evolving wardrobe in mind, the collection speaks to those who seek understated luxury, functionality, and an elevated sense of comfort. Through impeccable craftsmanship and an uncompromising eye for detail, Yves Salomon delivers a sensorial experience where tradition and innovation intertwine. This season’s colours are rooted in nature’s quiet beauty—shades of grey, beige, tan, and khaki set the tone, accented by unexpected notes of caramel and aqua. The result: a palette that is both grounded and invigorating. Press @comms_hive         |
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