 SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director/Article: Savannah Barthorpe In Massimo Giorgetti’s latest offering for MSGM, summer is not just a season — it’s a state of mind. Blue Horizon is a sensorial journey where architecture and design meld with emotion, light, and landscape, crafting a modern Mediterranean tale told through shape, texture, and colour. Inspired by the geometric purity of seaside modernism — from the crisp white-and-blue lines of La Vedetta, Giorgetti’s own coastal retreat in Zoagli, to the legendary modernist masterpiece Villa E-1027 by Eileen Gray — the collection reverberates with the energy of space made wearable. A tight, expressive palette of Klein blue, sun-drenched red, and bold yellow is softened with coral, sea-glass turquoise, and warm sand, forming an abstract topography of coastlines and colour fields. Silhouettes are pared back, effortless, yet rich with tactile discovery: cloqué jersey, whisper-thin micro-pleats, glistening micro-sequins, wave inlays, and cotton tweed jacquards appear like organic relics shaped by sun and sea. MSGM’s iconic jersey, typically reserved for t-shirts, is elevated into airy dresses gathered with knots and micro-ruffles — weightless yet grounded. As Gray once noted, “Design should respond to human needs and the exigencies of human life.” Giorgetti responds with garments that breathe, bend, and move — summer, in motion. Waves become a metaphor: watercolour blooms painted by Milanese artist Luca De Gaetano wash over cotton canvas and mesh, while optical prints ripple across poplin like refracted sunlight. Multicoloured micro-flowers — scanned and distorted — appear on jersey in flashes of digital romanticism. An elastic grosgrain belt, nodding to Mario Bellini’s Figura chair for Vitra, 1984, introduces an unexpected twist of industrial design into the mix. MSGM Press - Reference Studios Roquebrune-Cap-Martin Luca De Gaetano Massimo Giorgetti's
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SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe The heartbeat of Fashion District Festival 2025 pulsed loudest in Spitalfields, where the headline catwalk show took centre stage — a radiant convergence of sustainability, innovation, and radical beauty. From concept to curtain call, the show captured the essence of the festival’s mission: to celebrate circular, regenerative, and inclusive creativity in action.
This year’s catwalk was more than a runway — it was a revelation. A culmination of intention, community, and craft. It anchored a week of energising workshops, and insightful industry panels such as the enigmatic Alex Box with V -METICS. Opening the festival was the Live Performance Showcase, a mesmerising fusion of Designers such as Sabirah, Maximilian Raynor, KittyJoseph, Anciela and Noki. Movement, and technology blurred the boundaries between digital and physical. It lit the spark, but the catwalk carried the flame.
Behind the scenes, the hair, makeup direction and vision was to amplify individuality, honour texture, and let skin breathe and beam in its natural glory.Backstage, skin using Weleda was treated as something sacred by the team — glowing, dimensional, real. Hairusing Wella was approached not as a trend to tame but a truth to honour — from coiled crowns to pin-straight sheens, structured braids to soft volume. Each look worked with the model’s features, never against them.
The result was a runway shimmering with authenticity. Real skin. Real texture. Real presence. It wasn’t just about showcasing garments — it was about telling stories, showing futures, and reminding the industry that beauty and responsibility are not at odds, but inextricably linked. Article/backstage shots Astrid Kearney Catwalk Photography: @oluogunshakin Creative Director /Stylist: @kim_howells. Jewellery @thehirstcollection Makeup/Hair Designer: @astridkearneymakeup using @weleda @wellahairuki Hair Lead: @doris_designs Afro Hair Specialist: (catwalk) @bushkuts
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Fiorucci Spring/Summer 2025 heralds a new era under creative director Francesca Murri. Inspired by the moment of awakening—when dreams meet daylight—the collection blurs the boundaries between the tangible and the imaginary. Oversized jacquard shirts, lace-trimmed, nightgown-style dresses, and floor-length outerwear create an ethereal silhouette. Playful design details—such as button placements at both the front and back—invite a shift in perspective. Signature elements like denim and the iconic Fiorucci angels return, not as nostalgia, but as reimagined symbols of irony and joy. Experimental textures—garments crafted with hair, featherlight Tyvek evening gowns, and jelly sandals—echo the brand’s utopian spirit. Anchored in soft hues of powder blue, white, whisper pink, and classic denim, the collection captures a sensual, rebellious elegance that feels both dreamy and grounded. In many ways, this awakening would have resonated with Elio Fiorucci himself. A legendary visionary who blurred the lines between fashion and fantasy, he conjured a universe where reality was never rigid, but something to be reshaped—celestial, irreverent, endlessly free. Press: ReferenceStudios Creative Director: Francesca19m
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Sø•FASHIONStructure over ornament. Memory over surface. Archives
October 2025
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