SøEdited Team: SøFashion Director: Savannah Barthorpe SøCreative Director: Chris Saint Sims Photography: Ladislav Kyllar Spring/Summer 2026, Charles Jeffrey LOVERBOY doesn’t just present a collection—he scores an atmosphere. Titled Prepared Piano, the season unfolds as a live, unfiltered happening inside London’s most mythic musical landmark: Abbey Road Studios. Less runway, more ritual, this is a raw, reverent ode to creation in all its chaotic glory. This isn’t fashion inspired by music—it is music. Or, as Charles Jeffrey puts it: “In 2025, fashion for fashion’s sake feels vulgar.” Enter a collection born not of mood-boards, but mixing boards; stitched not just with thread, but with sonic intention. At its core is Abbey Road’s experimental legacy—the analogue hum, the tactile imperfections, the ghostly echoes of artists past. Prepared Piano channels that spirit, offering fashion as sound, and sound as fashion. Jeffrey delved into decades of Abbey Road archival imagery, unearthing the idiosyncratic dress codes of eras past. From sharp-suited execs and lab-coated engineers to the flared flamboyance of ’70s rock gods—each archetype is remixed for today’s rebellious muse. Think Gen Z beat makers in cartoonish knits, antiheroes in bell-sleeved blazers, technicians in lab coats supersized to surrealist proportions. These are garments for those mutating music from teenage bedrooms, drawing quiet genius from chaos. Creative Director: @charlesjeffreyloverboy CharlesJeffreyLOVERBOY charlesjeffreyloverboy.com Press Consent: Purplerpr
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SøEdited Team: SøFashion Director: Savannah Barthorpe SøCreative Director: Chris Saint Sims In a season defined by quiet power and urgent purpose, Willy Chavarria’s Spring/Summer 2026 collection, titled HURON, transformed the Paris runway into a stage for reflection, resistance, and radical beauty. Rooted in personal memory and political unrest, the collection reaffirmed Chavarria’s position as a designer unafraid to speak hard truths — with elegance, emotion, and unmistakable craft. The show opened with 35 men in crisp white tees, created in partnership with the American Civil Liberties Union (ACLU), a nod to the injustice and dehumanization faced by immigrants — particularly those detained without due process in El Salvador. This bold gesture underscored a deeper message: fashion, for Chavarria, is not a spectacle of privilege but a vehicle for truth. “I’m not interested in luxury as a symbol of status,” he said. “I’m interested in luxury as a symbol of character.” Tailoring was a standout — razor-sharp yet romantic — crafted entirely in Italy from custom-milled fabrics. The silhouettes, both classic and subversive, played with proportion and movement, evoking a narrative of immigrant resilience, urban strength, and cinematic nostalgia. This season also marked the label’s most expansive accessories offering to date. Leather goods, designed around the brand’s signature “W” strap motif, were crafted in Italy using distressed calf, glazed finishes, and high-gloss eel. The standout palette — from Papaya and Bourdin Blue to Chicle and Uniform Green — rejected neutrality, opting instead for expressive color as a form of rebellion. For women, Chavarria collaborated closely with Head of Design Rebeca Mendoza. The result? A fierce, filmic wardrobe inspired by the empowered heroines of Pedro Almodóvar and Wong Kar-wai: trench dresses, pencil skirts, and impeccably cut suiting all designed for the woman who dresses only for herself. PR: PURPLE x Spread-The-Word-Press @willychavarrianewyork Willy Chavarria- YouTube willychavarria.com
SøEdited Team: SøFashion Director/Article: Savannah Barthorpe SøCreative Director: Chris Saint Sims Marking a decade since its founding, QASIMI’s Spring/Summer 2026 collection is a powerful homage to the brand’s roots — a deeply personal offering shaped by memory, transformation, and cultural dialogue. Under the creative direction of Hoor Al-Qasimi, this eleventh collection continues to evolve the vision of its late founder, Khalid Al Qasimi, whose ethos of cross-cultural connectivity remains at the heart of the brand. This season, QASIMI explores dualities and hybrid identities — weaving together silhouettes, materials, and references that speak across geographies and generations. The brand’s signature earthy palette of rich browns, sandy neutrals, and black grounds the collection, while contrasts in texture and structure evoke a sense of evolution. Layering emerges as a visual language of lived experience. Shirts stack, hems fray, and pockets multiply, hinting at lives carried on the body. QASIMI also revisits and reworks check motifs from its early archive, infused now with a sharper, contemporary resonance. In keeping with the brand’s tradition of artistic collaboration, this season introduces a partnership with Lebanese-born, London-based artist Dala Nasser. Known for her process-based practice and her engagement with site and decay, Nasser’s sensibility permeates the collection: raw edges, loose threads, and "doodle" embroidery articulate a tactile poetry of erosion. The garments feel marked by time — stitched with stories and residues of place. Creative Director: Hoor Al-Qasimi Stylist: Hanna Kalifa Casting: Shelley Durkan Hair: Laurence Walker Makeup: Laura Dominique Press Purpler PR
SøEdited Team: SøFashion Director/Article: Savannah Barthorpe SøCreative Director: Chris Saint Sims We've all been there—locked in conversation with someone whose name we can’t recall, grasping for context while nodding politely. "I didn’t recognise you with your new hairstyle," we say, only to be met with: “I’ve always had this hairstyle.” It’s in these fleeting, uncomfortable moments of social dissonance that Mihara Yasuhiro finds unexpected inspiration for his SS26 collection, “Ordinary People.” Unveiled at Paris Fashion Week, the collection delves into the beautifully complex layers of everyday human interaction. With a knowing wink at the façades we wear to get through daily life, Yasuhiro blurs the lines between identity and anonymity, presence and absence. In a fashion landscape saturated with spectacle and self-branding, “Ordinary People” pulls the focus back to the individual—those unpolished, intimate contradictions that make us human. The designer revisits a seminal silhouette from his late-‘90s archive—a hybrid jacket fusing denim and MA-1 bomber elements—as a point of departure. From there, garments unfold into multi-sleeved, reversible, inside-out creations that question the very structure of what we consider wearable. Shirts, jackets, and coats come with four sleeves, switched fronts and backs, and layered constructions that offer multiple ways to style and interpret. Military references are present—but stripped of their original codes and meanings. Instead, what remains are garments with emotional gravity: raw, slightly chaotic, and deeply personal. In “Ordinary People,” Maison MIHARA YASUHIRO captures a cultural mood—one that’s shedding performative perfection in favor of something more fragmented, more reflective, and more real. And in doing so, he reminds us: ordinary isn’t boring. It’s human. @MIHARAYASUHIRO_OFFICIAL MIHARAYASUHIRO.JP PRESS: PURPLEPR
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Sø•FASHIONStructure over ornament. Memory over surface. Archives
October 2025
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