 Fashion Director: Joseph Toronka "Mara fashion editorial shot for The Study abroad programme at The London College of Fashion was shot in Dhaka Bangladesh. It came with many challenges, during the COVID lock down, but the result was beautiful, enchanting and the right balance of cross-cultural references resulting in a globally appealing shoot" Creative Development and Styling: Mara Rah Our notion of movement has changed drastically over the last year due to the Covid pandemic. In many ways, our freedom to move has changed, it has become constricted - which sometimes makes us feel lost. During my time in my home country - Bangladesh - I would drink my coffee in front of the paintings of Shahbuddin Ahmed. The brush strokes in his work would always translate a sense of dynamism across Bangladeshi natural landscape that was missing during life in lockdown. So this shoot was inspired by ‘Hybrid Abstraction’, I wanted to create an artificial backdrop using Ahmed’s paintings that would artificially turn the inside into the outside. My fashion styling intentions were to create a symbiotic relationship between Western and traditional Bangladeshi style and show how the rich culture and heritage could translate in a contemporary fashion.    Stylist: @mara.rah
Photographer: @nafisahmed93 Model: @tabindajesa London College of Fashion: @LCF @LCF Study Abroad
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 Arts Editor: Christopher George The Pop Art of Patrick Nagel needs little introduction. His minimalist style defined an era with cool, seductive women that became the most iconic of any single generation. His elegant graphic work and his portrayal of the contemporary woman made figurative design before him look instantly old. Today his unique sensibility and style continue to resonate with generations of young designers, illustrators and artists who have found inspiration from his trend-setting style. Through cultural cross-pollination, his work absorbed the moment – from the fashion photography of Guy Bourdin and Helmut Newton to influencing the look of music videos by David Bowie, Robert Palmer and George Michael, to creating the album cover art of Duran Duran. Bringing us in to the moment, much as the aesthetics of Nagel's design has been a constant relevance of modernity, AKILA announce their collaboration with the Nagel Estate to create a set of sunglasses inspired by the late illustrator’s artwork. Dubbed New Wave, the one-piece wraparound frame is finished with polarised lenses to add functionality to an avant-garde design. AKILA instagram AKILA Patrick Nagel
Fashion Director: Joseph Toronka Lala Berlin has succeeded in conveying the spirit of the German capital to the world in such an authentic way. The creative mastermind behind the brand is Leyla Piedayesh. Time and time again she manages to reflect fleeting anarchic big-city chic in fresh new ways with her unconventional yet elegantly feminine collections. From an international perspective, the label very much epitomises the Berlin metropolis. Lala Berlin's irrefutable cult status can be attributed to the label's eagerness to experiment with imaginative accessories, vibrant patterns and striking prints. lala Berlin fashion is unmistakeable in its cool femininity, whilst being absolutely wearable. instagram Lala Berlin
Fashion Director: Joseph Toronka The vision of Han Kjøbenhavn is to create an uncompromising and unconventional universe, that inspires creativity, storytelling and craftsmanship - with the ambition of taking people on a journey to new places. Han Kjøbenhavn offers Danish design within eyewear, menswear and womenswear, all inspired by the Danish culture, with roots in the suburbs of Copenhagen. Han Kjøbenhavn has been on the official show schedule of the Copenhagen Fashion Week since 2013. instagram Han Kjøbenhavn
Fashion Director: Joseph Toronka At A. ROEGE HOVE our aim is to challenge traditions with a modern and artistic approach to original craftsmanship. The unique designs are created each season by founder Amalie Røge Hove. With a master's in textile design from the Royal Danish Academy of fine arts, and years of experience as a knitwear designer for danish brands such as Cecilie Bahnsen and Mark Tan, she created the brand as a way of bringing her own visions of knitwear to life. Defined by an experimenting and intuitive way of working with traditional knitwear techniques, the brand challenges our perception of shape and pushes our expectations of the materials and their behaviour. Every knitted style is created through the vision of bringing life to the material. Different dimensions are created by the bodies that wear them. Like sculptures, they showcase different stories for every style, and as the pieces frame the body the real shape is brought to life by its owner. instagram A. ROEGE HOVE
Fashion Director: Joseph Toronka Founded on a desire for textiles and meticulous attention to detail, Louise Lyngh Bjerregaard is a young emerging brand based in Paris, that holds a strong focus on technical sensibility while uniting art, fashion, and subversion. The brand works across seasons blurring the boundaries between ready-to-wear and couture and has been recognized for expanding the definition of knitwear while the appreciation of material and artisanal techniques remains the core of the atelier. Being a close alumni of both Eckhaus Latta and Anne Sofie Madsen, interdisciplinary work with fashion and art is no stranger to the eponymous brand and after graduating in 2017, the private work of Louise Lyngh Bjerregaard has been featured at institutions such as Maison du Danemark (Paris, FR), National Gallery of Denmark (DK) and Overgaden Institute for Contemporary Art (DK). Since 2020 Louise has been a part of the programme "The Young Artistic Elite" established by the Danish Art Foundation. instagram Louise Lyngh Bjerregaard
Fashion Director: Joseph Toronka Helmstedt was founded by Emilie Helmstedt in 2018. The Copenhagen native and designer Emilie Helmstedt is originally trained as a tailor and further educated at the Royal College of Fine Arts. Helmstedt favours a merge between the two worlds where quality, comfort and colours come first. Colour and prints drive the universe of Helmstedt, making her happy, making her breathe. The collection contains soft sets in silk velvet with piping details. Ruffled collared dresses and hand quilted jackets in heavy silk filled with organic cotton. Furthermore, toweling sets, crispy trousers in silk cotton and more to come. The painter Poul Gernes who experimented with colors throughout his career is a huge inspiration when Helmstedt works with her exquisite color palette. The happiness that colors can bring to everyday life works almost like a mantra to the collections - which is why charmful is one of the first words that comes to mind when you lay eye on the textiles Which Emilie Helmstedt is painting herself. When you put on the designs it feels like you are wearing little pieces of joy. instagram Helmstedt
Fashion Director: Joseph Toronka The brand Mark Kenly Domino Tan provides a high-end selection of luxurious clothing for the modern woman; where exquisite design meets exceptional quality that lasts a lifetime. The brand targets the modern woman who has an eye for exclusive and beautiful design, both luxurious and functional for work and for formal occasions. Mark Kenly Domino Tan intends to set values that entail respect for a timeless design. Mark Kenly Domino Tan also always designs with a respect for female proportions to highlight the female fortunes today and tomorrow. Silhouettes are minimalistic, feminine and classic. The result is contemporary and yet timeless. The philosophy of the brand is to create beautiful and responsible clothing made of quality materials that can last a lifetime with minimal care. instagram Mark Kenly Domino Tan
Fashion Director: Joseph Toronka Whoop Whoop !!!! The fashion circus has begun with some excitement and hesitation we follow the show circuit again. This season’s post-pandemic, anticipation is high amongst the press, will brands say yes to physical events or continue with digital presentations. It must be known that digital presentations have been a very successful format for many as it has diversified and increased the reach of brands globally. Copenhagen Fashion Week has always held its position as the first notable fashion week, as its seamless blend of Scandi chic melded with much needed commercial viability. It is the sensible fashion week, the one where you can go from the runway to the highway. Here at So Edited, we will be following the SS’22 shows featuring brands that resonate with our team for various reasons. So, let’s look at our top picks for CPHFW.
TOMMY X ROMEO HUNTE from Louise Tench on Vimeo. Global Fashion Director: Joseph Toronka Tommy Hilfiger over the past few years has seen much success after changing their fundamental business model of delivering collections. The company’s success in its collaboration collection has long been the catalyst needed for reviving the brand and creating its current relevance. Step forward Brooklyn designer and Tommy Hilfiger mentee Romeo Hunte, NYC’s master disruptor and deconstruction technician.
Hilfiger gave Hunte access to their archives and he fitting reinterpreted signature classics into new covetable pieces with his unmistakable street style vision. The result is a hybridisation of heritage garments with surprising proportions and blend, classic button downs are injected freshness in vividly striking colours. A classic trench is reborn sleeves, colour blocked and to remind us or inform others “IT’S JUST A TRENCH” amusingly printed on the storm flap. This AW 21 collection drops on 12th August. One not to miss! The old guard encounters the new guard with a seamless transition. instagramn: Tommy Hilfiger |
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