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Jayne Pierson SS24 LFW

30/9/2023

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Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
SøEdited Team
SøFashion Editorial
: Pixie Tenenbaum
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe
​
If you’ve ever seen anything from Jayne Pierson in previous seasons, you’ll know that her collections tell a story of strong, fearless and empowered women and showcase familiar silhouettes. This season Pierson takes her inspiration from Celtic mythology, and specifically the character of Ceridwen, a shape-shifting enchantress and the Celtic goddess of rebirth, transformation, and inspiration.

Pierson told us that she imagined the forms that Ceridwen might take on throughout their journey and wove these into the collection in order for it to tell a story of determination and the idea that whilst we all take on different forms throughout our lives, we can ultimately self-realise our potential to be what we want to be.

The collection itself features beautifully woven leathers as well as more forward leaping 3d printed pieces, which arose from a partnership with Stratasys who are considered pioneers in the field. If 3d printing wasn’t enough, the collection rounds itself off with a collaboration with Boadicea The Victorious fragrances to make it fully immersive.
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
Picture, Jayne Pierson, pop pr, the pop group, so edited, Christopher sims, fashion, low, ss2024,  Pixie Tenenbaum, fashion photography, fashion magazine
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De fichier salon preve ss24

30/9/2023

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Picture, i.dea pr, soedited, so fashion, de fichier, London fashion week, lfw ss24, women's fashion, Christopher saint sims, chris saint sims, Christopher George,
Picture, i.dea pr, soedited, so fashion, de fichier, London fashion week, lfw ss24, women's fashion, Christopher saint sims, chris saint sims, Christopher George,
SøEdited Team
SøFashion Editorial: Pixie Tenenbaum
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe
Photography: Victoria Barrell 

London Fashion Week has been a bit of a rollercoaster this season with shows from one end of the Capital to the other, and everything in between. So it was nice to slow the pace a little with a Salon Privè to showcase the forthcoming collection from family label, de fichier.

A label which has perfected the blend of luxury fabrics, couture techniques and technology, de fichier has moved on from the traditional runway show format to the up close and personal presentation format which allows the viewer to experience those technological influences within touching distance.

3d printed pieces resembling video game code adorn beautiful, delicately jewelled bodices and a leather dress tirelessly moulded allowing it to be produced with only one or two stitched seams are highlights in this mostly monochromatic collection.

de fichier prides itself in producing items which “contribute to the building of a wardrobe which is reliable, versatile and inspires confidence.” The Brand Director told us that de fichier is about the telling and re-telling of stories, and about centering but also empowering women. Now that’s something we can all get on board with, right?
Picture, i.dea pr, soedited, so fashion, de fichier, London fashion week, lfw ss24, women's fashion, Christopher saint sims, chris saint sims, Christopher George,
Picture, i.dea pr, soedited, so fashion, de fichier, London fashion week, lfw ss24, women's fashion, Christopher saint sims, chris saint sims, Christopher George,
Picture, i.dea pr, soedited, so fashion, de fichier, London fashion week, lfw ss24, women's fashion, Christopher saint sims, chris saint sims, Christopher George,
Picture, i.dea pr, soedited, so fashion, de fichier, London fashion week, lfw ss24, women's fashion, Christopher saint sims, chris saint sims, Christopher George,
Picture, i.dea pr, soedited, so fashion, de fichier, London fashion week, lfw ss24, women's fashion, Christopher saint sims, chris saint sims, Christopher George,
Picture, i.dea pr, soedited, so fashion, de fichier, London fashion week, lfw ss24, women's fashion, Christopher saint sims, chris saint sims, Christopher George,
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