SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Hard organic materials, marbles and slate contrast the fluid nature and substance of water and air. Zifie Wang blends these elements with re-constructed tailoring to form clothing that seems alien, yet incredibly familiar. We are surrounded by our landscape and its harshness, yet cocooned at the same time within these highly designed pieces. Drawing inspiration from the Haihe River in Tianjin, China and its surrounding folk culture, the “Endless River” collection explores the healing power of traditional arts in an industrialised world. The collection represents a cultural fusion, where international creativity intersects with classical Oriental elements, highlighting a harmonious blend of the East and West. The theme, “Endless River,” metaphorically bridges the historical, architectural, and cultural ties between Tianjin and London—symbolised by the confluence of the Haihe and River Thames. This concept underscores the significance of Zifei Wang’s London show, which serves as a cultural exchange between these two iconic cities, enhanced by collaborations with Tianjin's cultural and tourism sectors. Press: I.DEA PR
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SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Photography: Iker Aldama In true style, Mark Fast signature mark of urban space and life style cut with an edge of glamour and sophistication. This season sees his runway show revolving around his love of electronic underground music and the inspiration he finds in hard baseline sounds. The collection highlights stone-washed denim reworked with a fresh, streetwear edge and bandage dresses in soft neutrals and electric neons, offering both elegance and attitude. The Stone Rose Crochet Dress, featuring bold fringing at the hips, captures Fast’s signature mix of intricate detail and modern design. Press: IPR London
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe SøBeauty Director: Astrid Kearney Amid the grandeur of Freemason’s Hall, Karina Bond made a striking impression at London Fashion Week, unveiling a collection inspired by primal instincts that connect us to nature. It celebrates the raw emotions that unite us with all living creatures—from fierce predators to delicate beings. The collection’s impact was amplified by the artistry of Lan Nguyen Grealis, whose makeup creations featured taut, glass-like polished skin, hidden brows glowing with a radiant red hue beneath the outer eye and cheek area, and intricate detailing between the brows. Some models displayed dewy skin paired with black or white, pencil-thin extended liner to accentuate their fierce expressions. Hair by Toni & Guy was styled wet and slicked back from the face, with comb tooth marks lending a raw edge. On others, hair was twisted high at the nape or transformed into long red plaits, enhancing the runway’s untamed energy. This season marked a technical evolution for Bond, with sculptural silhouettes and 3D-printed embellishments adding depth and complexity. She also worked closely with milliner Virna Pasquinelli, jewellery designer Ivy Jiang, nail artist Megan from Brixton Claws, and stylist Borna Prikaski to elevate the collection. .
SøEdited Team: SøBeauty Director: Astrid Kearney SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe In celebration of the 40th anniversary of London Fashion Week, Hu Bing —China’s pioneering male supermodel, actor, and International Ambassador for London Fashion Week—curates “HU BING SELECTS.” Marking his ninth consecutive year as LFW’s International Ambassador, Hu Bing continues to showcase his influence in bridging Eastern and Western fashion. At this year’s event, the runway looks were paired with equally captivating beauty. Models sported radiant, dewy skin,in association with skincare brand YOSEIDO accented by delicate pencil-thin liner work and a soft redness to the lip. Makeup Artist Yong Chin M Breslin and team brought a refined, minimalist elegance to the overall aesthetic with Floris Cosmetics. This clean beauty approach mirrored the beautiful craftsmanship displayed in CONSISTENCE’s highly anticipated collection, “Useless but Fabulous,” as the brand made its London debut. PR: THE POP PR
Founded in 2015 by Tien Lu and FangFang, the collection showcases hidden garment details with modern twists, taking inspiration from their menswear roots. Tailoring remains at the core of the collection, a tribute to traditional craftsmanship, much like the precise beauty details on the models. Hair was styled with effortless precision, softly framing the face and gently hugging the nape of the neck. This understated yet refined approach to hairstyling created a seamless balance between natural ease and sculpted edges. The hair by @philipp_haug_london from @hauglondonhouse was refined yet sharp, balancing elegance with a modern edge. The scarfed hair added a chic, effortless feel, perfectly complementing the fresh, clean vibes of the overall look.
SoEdited reviewed the show as a key moment during LFW SS25 season, with Hero piece such as the work apron and its divers alteration inspiring a re-design of vintage work wear into modern fashion design. The classic rain coat with patch pockets and narrative inner design brought to the outer contemporary vision. Oversized elements on shoulders and wide pants highlighting and exaggerating body shape, dropped waist lines and flashes of skin, bold neon yellow and pink, and monotone grey outfits kept the modern and militant style in order and a lowered the stranded blacks jump off the catwalk with drama.
Sustainability also played a key role with the show, with CONSISTENCE repurposing fabric scraps into accessories like headscarves and gloves. Tailored suits and trench coats used structured fabrics that adhered to the brand’s modern aesthetic, while materials like 24-carat gold-infused fabric and fluorescent pink and yellow wool added a touch of luxury. The collection’s bold colour palette harmonized with the models’ glowing, fresh-faced looks, creating an atmosphere of sophisticated cool elegance 
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Bellowing fabrics caught in the drama of an empowered poetic atmosphere. Hector Maclean SS25 collection draws on the narrative of poetry and storey telling with an added Grecian and New Romanticism. Drawing inspiration from Christina Rossetti’s enigmatic poem, Goblin Market, Maclean’s collection is a s5rring exploration of transformation, empowerment, and the hidden realms of femininity. In 'Into The Gloaming', Maclean weaves these elements into a drama5c fashion narrative, where the models, like the sisters in Rossetti’s poem, undergo a stunning transformation. The collection highlights Maclean’s commitment to inclusivity and sustainability. A maroon gown with gathered fabric and a dramatic silhouette leads the transition strength, while the electric blue mini dress features bold, architectural folds. A gold sculptural mini dress stand out as statements of empowerment, blending striking textures with fluid designs. Sustainability remains central to the Hector Maclean brand. This collec5on is craNed en5rely from byproducts, embracing zero-waste paRern cuGng techniques. Each garment is a testament to the brand’s dedica5on to minimizing its environmental footprint while pushing the boundaries of crea5vity. The ethereal prints featured in the collec5on have been specially designed by CharloRe Scoular, adding another layer of ar5stry and innova5on to the designs.
 Mustard trousers suit, Won Hundred. Hooded shirt, Guess. Fingerless gloves, Handsome Stockholm. Boots, Kurt Geiger SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Photographer: Tracer Ital @tracerital represented by @AdrenalinPhotographic Stylist: Sharon Agricole @sharonagricolestyle Hair : Keera Sira @keerasira.style Make-up: Carolyn Wren @cazwren Model: Zovi , First Model Management Photography Assistant: Cass Lawless Production: Joanne Lawless, Adrenalin Photographic
 Cropped jacket, and matching shorts, and boots, all Stella McCartney. Sunglasses, Anna Karin Karlsson. Necklace, Vanessa Baroni
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe A floral dystopia in a gothic dream. BUERLANGMA SS25 catwalk show presented an opposition of the romantic floral vision, against the drama of jet back graphics and illusion of the hunched back and vampish elegance. A striking parallel drawn together with its a styling and makeup. Both the angelic and the demonic amply precent is a blood bath of vibrancy and its nemesis. BUERLANGMA, MERIT AWARD PRIZER, the Beijing-born fashion house established by visionary designer QiqiYuan and Crystal Wang, and celebrated supermodel Yuan Bo Chao in 2020, is poised to enthral audiences at London Fashion Week with its highly anticipated SS25 Capsule 5. Renowned for its extraordinary and visually striking creations, BUERLANGMA has quickly risen to prominence. BUERLANGMA epitomises individuality, richness, and diversity. Qiqi Yuan’s design
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Sø•FASHIONEditing a fashion style for a more positive self-assured individual. Archives
July 2025
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