SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe The power of embracing every woman's beauty! The first chapter of Fall Winter has arrived, Ombare has dedicated itself to liberating women since they launched and their FW24 line does just this, playfully provocative pieces designed to make women feel sensual and empowered. With a steadfast commitment to inclusivity, the collection features seven distinct looks designed to empower and inspire, radiant sensuality from every angle. “Ombare is not just a brand; it's a movement towards embracing individuality and self-expression." - Ambere St Denis.
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SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe Paris Fashion Week! A radiant celebration of colour, charm, and cinematic flair took centre stage at Paul & Joe Spring-Summer 2025 Capsule Collection in Paris Fashion week - a line-up that merged joy, good humour, and the carefree elegance of French fashion.
The world of Paul & Joe has always been synonymous with unique, whimsical experiences, from ballet-inspired moments to enchanting tea parties straight out of a fairy tale. Now, with the latest collaboration featuring the singer Hélène in Paris, the brand embarks on a fresh chapter of playful exuberance, channelling vibrancy through bold design and radiant beauty. This Spring-Summer 2025 collection, dreamed up by Sophie Mechaly and Hélène Benhamou, presented a cinematic wardrobe filled with joy—effortlessly blending the casual, sun-soaked essence of the French Riviera with a Parisian flair. Deckchair stripes meet floral prints on soft cotton poplin, and the boldness of hand-embroidered dresses or voluminous Mikado skirts caught the eye.
At the heart of the collection’s beauty moment, dewy-skinned models radiated with an ethereal glow. Their faces framed beautifully sleek hair and perfected by a timeless red lip—a nod to Parisian sophistication. The look captures the essence of the collection itself: bold yet effortless, playful yet elegant. "This collection is full of warmth, elegance, and life. I want women to fall in love with our clothes, to wear them with the same passion for everyday moments as for life's big celebrations," says Sophie Mechaly, founder of Paul & Joe. The designs are bold and full of life, much like the song Hélène made her own, “Tu veux ou tu veux pas?”. The collection isn't just about clothes—it's a mood, an emotion, and a cinematic reverie where fashion meets art, breathing warmth and joie de vivre into everyday elegance. Artistic Directors: Sophie Mechaly & Hélène in Paris Photographer: Anne Piqué Make-up Artist: Adélie Balez Hair: Kevin Jacotot Nail Artist: Nafissa Djabi
SøEdited Team SøBeauty Director: Astrid Kearney SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Photographer: Joseph Frankitt-Kennedy Syban Velardi-Laufer is a London-based costume designer and performance artist with Italian, Venezuelan, and Jewish roots. Trained in couture in Belgravia and costume design at the London College of Fashion, she later specialized in Japanese culture and womenswear at Bunka University in Tokyo.
The beauty look captured a fierce, celestial warrior goddess aura. Hair was styled wet and slicked back to frame gilded crowns, while skin shimmered with a metallic silver or gold slash across the mouth, accentuated by laser-cut metallic details. Metallic accents in both silver and gold added an otherworldly edge, elevating the look to a realm of ethereal strength and regality.
Known for blending fantasy with reality, Syban creates large-scale, wearable art using unconventional materials like leather, lace, and experimental textiles. Her intricate headpieces and sculptural costumes redefine traditional fashion. Working across film, theatre and international galleries, Syban’s pieces transform the surreal into tangible, ethereal art.
Designer @sybansyban (Syban) Makeup & Hair Designer @astridkearney (astrid Kearney) Production & location @drawingcabaretcouture @dcc.studios Model :Jordana Set Design @mgjlawrence (Matthew Lawrence)
Step into the magic of spring, where this backstage beauty report from Paul Costelloe brings news of fresh glamour to the runway at London’s Waldorf Hotel, infused with Parisian charm. Picture Parisians on Boulevard Saint-Germain and Rue Saint-Honoré, surrounded by daffodils and crisp skies, as Paul Costelloe’s new collection brings this romance to life. Luxurious Irish linens, pastel silks, and delicate smocking transform the runway into an enchanted garden, wrapped in a soft, Parisian glow with floral prints designed by William Costelloe.
Backstage was magical as London-based makeup artist Yin Lee—known globally for crafting looks for top fashion shows, international magazines, and VIPs—created soft pink watercolour eyes with Huda Beauty, evoking fresh, radiant spring looks. Hair guru Cos Sakkas added vintage glamour with voluminous, backcombed styles and Costelloe fabric headbands, using Label .M products for Tony & Guy to add a modern touch of playful elegance. *Special thanks to @tracepublicity Photography Backstage: @simonmaynardphotographic
 SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe A Joyous entry once again into LFW with Hibiscus, featuring a cast of thousands working as one brought this iconic collection to life. Hibiscus bloomed once more, led by visionary creators Carley Hague and Liz Mendes, whose bold artistry continues to push boundaries. This year’s collection showcased a stunning new print by Isobel Webster, blending vibrant colour with futuristic flair.
Inspired by the legendary 1970s performance troupe The Cockettes, the designs captured the era’s free-spirited energy, with flowing silhouettes and bold shapes. Sustainability was key, with recycled textiles celebrating both style and respect for the planet.
The Hibiscus show took the audience on an emotional journey, with models as Space Dolls bringing the collection to life. Their celestial beauty was enhanced by Astrid Kearney’s visionary makeup as Lead Creative with her team, sponsored by Kryolan and Simon Izzard’s as Lead hair styling for Unite Hair. Intricately crafted talons were by Giulia Oldani and Clawsbytigertaylor.
The night kicked off with dazzling performances from Camille Leon and Tina Hyena, hosted by Don One, with a disco-inspired soundtrack from Betty Judd and JKriv. Legendary DJ Prosumer filled the room with vibrant beats, making it an unforgettable celebration of creativity, inclusivity, and style at its heart.
Hibiscus Creators :Liz Mendez and Carley Hague Print design - Isobel Webster Embroidery - @jennykingembroidery Hats - @piersatkinson Creative Lead/Makeup Designer: @astridkearneymakeup sponsored by @kryolanofficial Lead Hair @siizzard sponsored by @unite_hair_ uk @danielle_everitt_tv_makeuphair (Key to Astrid Kearney) Nails - @giulia_oldani_nails and @clawsbytigertaylor Fashion illustrators with @couture @svetlanalierre @ej.negre Marketing & PR @samiakanlondon Show Photographer: @mobody_photography Film: @7pointproductions
SøEdited Team: SøFashion Director: Savannah Barthorpe SøCreative Director: Chris Saint Sims Paul Costelloe SS25 collection radiates youthful energy with luxurious Irish linens, cotton, and silk jacquards in soft, glowing pastels. Featuring smocking and delicate ruffles, the linen dresses, skirts, and silk-linen tweeds evoke the dreamy essence of A Midsummer Night's Dream. A floral print designed by William Costelloe ties the collection together, as Paul’s love letter to Paris. Soft, watercolour-toned bags complement the romantic feel, and architect Angela Brady’s luminous, iridescent jewellery adds a delicate finishing touch. PR: TRACE PUBLICITY
SøEdited Team: SøFashion Director: Savannah Barthorpe SøCreative Director: Chris Saint Sims The blending technique effortlessly combines colour hues! RAY CHU’s Spring/Summer 2025 collection transitions from oceanic waves to solid ground, drawing inspiration from the floral landscapes that bloom when drift plants reach the shore. The Crinum asiaticum flower, a symbol of resilience and wisdom in Taiwan’s indigenous culture, takes centre stage. Discovered by the designer during a summer jog, this flower embodies nobility, beauty, and strength, reflecting the brand’s ethos. Using 3D printing, the collection highlights the flower’s form and adds depth to the designs. Discarded wires are deconstructed and reassembled to symbolise new life, with the 3D-printed flowers serving as a bridge between nature and brand identity. The colour palette centres on RAY CHU’s signature fiery red, paired with icy yellow, black, white, and neutral tones. The collection features practical yet playful silhouettes, from misaligned blazers to flared mini skirts and flowerpot-inspired dresses. Fabrics include recycled fish scale textiles, water chestnut yarns, and natural fibres, blending commercial appeal with innovative design. PR @dyelogpr
SøEdited Team: SøFashion Director: Savannah Barthorpe SøCreative Director: Chris Saint Sims Ethereal was simple the one word to try and describe Rocky Star SS2025 collection. Propelling beauty and elegance, Bohemia and sophistication into an orbit of its own! Rocky Star unveils its enchanting Blush Éclat Spring/Summer 2025 collection, a poetic tribute to the essence of spring. This collection dances gracefully through a palette of soft pastels—ivory, blush pink, and a whisper of midnight black—crafted for the modern woman who appreciates simplicity and elegance. Blush Éclat embodies lightness and fluidity, featuring mesmerising print-on-print florals and luxuriously soft fabrics that drape beautifully. Whimsical frills add a playful touch, while delicate embroidery elevates the elegance of each piece. With a focus on cut, comfort, fit, and finish, Rocky Star transforms visions into haute couture, bridal wear, luxury prêt-à-porter, and accessories for both women and men. The brand dedicated to crafting fashion that is as contemporary as it is rooted, embodying a spirit of elegance and innovation. PR: BlackPR
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe For her Spring-Summer 2025 collection, Ariane Theunissen draws inspiration from a mythical era, that of Studio 54, where extravagance and individuality were celebrated without limits. Through this fashion show, the brand highlights a concerning contemporary phenomenon: the standardization of trends that pushes women to follow uniform aesthetic codes, thus erasing their creativity and differences, which were once at the very heart of fashion. While fashion is often perceived as a space of freedom, one truth becomes evident: by following the same influences and trends, we end up blending into an undifferentiated mass. Social media, the dictates of influencers, and beauty standards imposed by society contribute to this standardization of styles, progressively erasing the distinctive traits that enrich our identities. Theunissen Paris shines a light on this drift, where the quest for a "perfect" appearance transforms into a form of collective erasure.
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Sø•FASHIONStructure over ornament. Memory over surface. Archives
December 2025
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