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China: A Beauty Story

5/4/2024

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Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models
La Decente
Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models
La Decente

​SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe
 
Backstage at Fashion Scout's China under the watchful eye of I.DEA PR 
​
I witnessed the pulse of action mode reverberated, a vibrant symphony celebrating the emergence of five Asian talents. 

In the midst of the creative whirlwind, the indefatigable AOFM team, under the masterful guidance of Mandy Rakhal, sculpted unique looks for each collection, while Diego Miranda's hair artisans worked in seamless harmony.
Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models, la decente
La Decente
Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models, la decente
La Decente
​
​La Decente's creations, marrying ancient Chinese heritage with contemporary flair, whispered tales of laser-cut silk sculptures and reincarnated marine nylon, casting a spell of elegance. 
​

Illuminated skin danced alongside softly-hued lips, while blackened fingertips adorned with darkness dipped in shimmering black glitter framed faces with a dramatic flourish as the model moved, echoing the ethereal 'feather' halos gracefully orbiting above.​
Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models, chiyeu
Chiyeu
Picture, fashion, gorgiya, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models, la decente
Gorgiya
​
​Amidst Chiyeu's flowing deconstruction, where monochrome prints danced on garments, hair clung tenderly to skin below, inviting gazes to linger on minimal eyes and dew-kissed skin, a portrait of poetic allure.
​
​

Gorgiya embraced  dark gothic baroque influences, intertwined with a romantically dark ethos and modern accents .This captivating fusion exquisitely melds vintage allure with a touch of regal elegance, evoking the essence of a modern-day princess.
​
Sharp, polished chignons  were complemented by skin features that mirrored their sleek refinement and irresistible allure
Allowing the natural features of models to shine through brought polish and refinement to the pieces.
Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models, forget me not
Forget Me Not
Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models, forget me not
Forget Me Not

​Forget Me Not In the tapestry of beauty, the gaze was drawn to a vivid tableau: a glossy red lip, outlined and blended with a darker edge, a bold and elegant statement. Amidst this vibrant focal point, eyes whispered of simplicity, adorned with a gentle touch, while skin glowed with a luminosity that seemed to emanate from within.

​Hair, like tendrils of silk, delicately embraced the contours of the face, adding a subtle allure to the ensemble. Together, these elements wove a portrait of effortless refinement, where each detail spoke of grace and poise in perfect harmony.


 Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models, E7w studio
​E7W Studio
Picture, fashion La Decente, i.dea.pr, London fashion week, ss24, sofashion, soedited, fashion week, models, E7w studio
​E7W Studio

​E7W Studio Stylish outerwear designed with a focus on fashion without compromising on functionality and performance.
​

Amidst winter's embrace, beauty found expression in subtle details. Skin, tinged by the season's chill, bore a gentle flush, while frost delicately adorned key points, adding an understated allure. Each feature carried a hint of icy shimmer, reflecting the season's grace. In this wintry tableau, beauty revealed itself in the quiet elegance of nature's touch, where every frosty detail spoke of the timeless allure found within the chill of winter.

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