DI PETSA: SYSTEMATIC GLAMOUR 2026

SøEdited Team
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

​Founded in London in 2019 by Dimitra Petsa, Di Petsa has developed a distinct position within contemporary womenswear, one that moves between garment, body, and idea. At its centre is an ongoing exploration of the relationship between femininity and water: fluid, shifting, and resistant to fixed form.

Petsa’s approach is shaped by a combination of disciplines. Early exposure to dressmaking, learned alongside her seamstress grandmother, sits in contrast with her later studies in performance design and womenswear at Central Saint Martins. The result is a practice that feels both grounded and experimental, traditional construction reworked through drape, movement, and a sense of narrative.

This balance is perhaps most visible in the label’s now recognisable “Wetlook” pieces. Designed to cling to the body as if suspended in water, the garments suggest a state of transition rather than completion. They don’t simply dress the body, but respond to it, tracing its contours, acknowledging change, and allowing space for imperfection. What emerges is less about illusion, more about acceptance.

Over time, the work has found resonance across a range of figures, from Bella Hadid to FKA Twigs and Lizzo, each bringing their own interpretation to the pieces. More recently, the garments have extended into maternity, worn by Gigi Hadid and Nicki Minaj, where the emphasis on transformation becomes even more pronounced.

There is a sense, throughout Petsa’s work, that dressing is not a surface act but something more intimate, almost ritualistic. The body is not corrected or contained, but engaged with. Through this, DI PETSA builds a language that remains open: to different forms, different identities, and the constant movement between them.
It’s a practice less concerned with defining beauty than with allowing it to shift.