SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe The Fashion in the City runway at St Johns for London Fashion Week A/W 2024 with Black P.R Group in action was a spectacle of couture excellence, showcasing the meticulous craftsmanship and intricate fabrics that define high fashion. Backstage it was a hive of activity as dressers, models, make-up and hair teams worked their magic.
Models glided down the runway with dewy, luminous skin that accentuated the opulence of the collections. Golden hues and bronzed skin tones dominated the palette by the Pixi Beauty Team, casting a warm glow that illuminated the elaborate designs.
Each garment displayed an impeccable attention to detail, from delicate embroidery to elaborate embellishments. Peach cheeks added a touch of softness to the overall look, enhancing the natural radiance of the models as they floated down the runway, exuding an air of effortless elegance that captivated the audience's attention.
The show was a celebration of luxury and sophistication, highlighting the beauty of timeless craftsmanship in modern fashion in the setting of the vaulted arches. The high ceilings and intricate stonework commanding a sense of awe and reverence to the collections.
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Sø•FASHIONStructure over ornament. Memory over surface. Archives
October 2025
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