Fiorucci: A New Gilded Jetset S/S2025

SøEdited Team:
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​​​​​​​​

Fiorucci Spring/Summer 2025 heralds a new era under creative director Francesca Murri. Inspired by the moment of awakening—when dreams meet daylight—the collection blurs the boundaries between the tangible and the imaginary.
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Oversized jacquard shirts, lace-trimmed, nightgown-style dresses, and floor-length outerwear create an ethereal silhouette. Playful design details—such as button placements at both the front and back—invite a shift in perspective. Signature elements like denim and the iconic Fiorucci angels return, not as nostalgia, but as reimagined symbols of irony and joy.

​Experimental textures—garments crafted with hair, featherlight Tyvek evening gowns, and jelly sandals—echo the brand’s utopian spirit. Anchored in soft hues of powder blue, white, whisper pink, and classic denim, the collection captures a sensual, rebellious elegance that feels both dreamy and grounded.
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In many ways, this awakening would have resonated with Elio Fiorucci himself. A legendary visionary who blurred the lines between fashion and fantasy, he conjured a universe where reality was never rigid, but something to be reshaped—celestial, irreverent, endlessly free.

Press: ReferenceStudios
Creative Director: Francesca19m