FLAIR Fashion NEXT GENERATION: LFW 2025

FÉE MUSE

ONGANG

SøEdited Team
SøEditorial: Alexander James
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe
Photography: Chris Yates ​

Flair Fashion - the platform for the next generation - is dedicated to supporting emerging designers at the forefront of innovation in design, sustainability, and technology. Flair Fashion exists to empower creatives, democratise the industry, and build a thriving ecosystem that nurtures talent from concept to consumer.


This season, as part of the official London Fashion Week Evening Schedule and in collaboration with the British Fashion Council, Flair Fashion presented an exclusive showcase, SoEdited featured 6 of these groundbreaking designers shaping the next era of style. By spotlighting bold creativity and forward-thinking craftsmanship, audiences entered into a world where innovation meets artistry, and fashion’s future takes centre stage.


The Flair Fashion Frontier Show unveiled a meticulously curated selection of visionary designers who are pushing the boundaries of contemporary fashion. From pioneering sustainable practices to revolutionary digital advancements, this showcase was a glimpse into a fashion landscape transformed.

Featured Designers
FÉE MUSE | @feemuse - ONGANG 
@ongang_officia 
PATIENT Z x AESTHETIC BULLET | @patient_z_studio x @aesthetic_bullet 
PSY LAU | @psylau.hk
SINGULARITÉ | @taroooooo_99 
​YUYAO ZHUO | @yuyao_zhuo
​

Patient Z

Psy Lau

SINGULARITÉ

YUYAO ZHUO