GLOBAL FASHION COLLECTIVE: AW2025 PARIS FASHION BEAUTY

​SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​​​​

​At Paris Fashion Week Nijiko Wakabayashi, the designer behind shéller, unveils her A/W 25 collection “I Bloom,” where bold sophistication meets ethereal femininity in a stunning array of structured tweeds and fluid silhouettes. Backstage, the beauty is a perfect reflection of Wakabayashi’s vision—dewy, glowing skin radiates with confidence, while wavy, flowing hair cascades effortlessly, embodying the collection’s dynamic elegance. This seamless fusion of fashion and beauty is a testament to her belief in self-expression and empowerment, inviting every wearer to embrace their inner strength and beauty. With “I Bloom,” Wakabayashi creates a world where fashion and beauty not only coexist, but thrive together.

Bahar Kianpour’s The Dream Reborn collection at Paris Fashion Week effortlessly merges past and present, with luxurious fabrics like silk, velvet, and fine wool, creating silhouettes that evoke both sensuality and strength. The beauty backstage perfectly mirrors this vision, with models showcasing glowing skin, their high points gleaming softly under the lights, while a neutral lip adds to the ethereal, dreamlike look. Their hair, healthy and shiny, cascades with effortless elegance, embodying the collection's graceful fusion of fantasy and reality. This harmonious balance of fashion and beauty captures the essence of Kianpour’s romantic narrative, weaving together themes of love, loss, and rebirth.

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​Eduardo Ramos’s ALTER EGO collection unveils a striking blend of power and femininity, where sharp tailoring meets fluid elegance, and haute couture finishes contrast beautifully with intentional imperfection. The beauty backstage echoes this duality with models showcasing sculpted skin, their high cheekbones and jawlines accentuated, creating a dramatic yet polished look. The eyes are the focal point—bold, smoky, and captivating—drawing attention with their intensity, while a darker lip adds an element of mystery and strength. Their hair is swept back with sophistication, every strand in place to mirror the sharp lines and fluidity of Ramos’s designs. This seamless fusion of fashion and beauty reflects the resilience and depth that lies at the heart of ALTER EGO, where light and shadow come together to tell a story of struggle, strength, and beauty.

PRODUCTION : GLOBAL FASHION COLLECTIVE
MAKEUP & HAIR :GODINA WORLDWIDE TEAM
HAIR (ODETTE) SPONSORED BY GOLDWELL