GLOBAL FASHION COLLECTIVE PARIS FW2025 PARIS FASHION BEAUTY

​SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​​​​

Paris Fashion week backstage at Dr. Maaya Orii’s AW25 show in Paris, beauty was as bold and architectural as the collection. Makeup featured sharp, geometric lines—eyes framed with graphic neon shapes, and lips in electric blue, mirroring the vibrant hues of the designs. Hair, streaked with mixed rainbow brights, contrasted against the angular, structured silhouettes. The collection itself explored wearable architecture, with boxy jackets, layered skirts, and window-like cutouts in fluorescent tones, transforming models into walking urban landscapes—blurring the line between fashion, art, and architecture.

​At YilliaQ’s FW25 show, The Treatment of Soul, beauty embodied purity and resilience. Skin was dewy and radiant with glossy neutral tones, while lips remained bare to symbolize truth. Hair was sleek and glossy, reflecting a sense of renewal. The collection embraced imperfection, with orthopaedic-inspired silhouettes and metal screw embellishments, symbolizing the journey of healing. The overall look was a powerful tribute to Yu Qian’s personal story, transforming pain into strength and self-discovery into art.

Backstage at THETHE’s FW25 show, Formless Things, beauty was soft and luminous, mirroring the collection’s fluid storytelling. Skin glowed with radiant, neutral tones, while hair was styled in loose waves that framed the face. Ruru Tanaka’s designs embraced movement and transformation, with draped silhouettes, tailored jackets fastened with Satsuma buttons, and pleated dresses that played with texture. The look blended tradition and modernity, capturing the essence of formless beauty in both fashion and beauty.

PRODUCTION: GLOBAL FASHION COLLECTIVE
MAKEUP & HAIR: GODINA WORLDWIDE TEAM
HAIR (ODETTE) SPONSORED BY GOLDWELL