SøEdited Team: SøFashion Director: Savannah Barthorpe SøCreative Director: Chris Saint Sims Photo Credits: Harry Miller for GmbH How can we stay sane in a world led by psychopaths? - Benjamin Huseby & Serhat Işık GmbH’s “Imitation of Life” is a masterclass in fashion that looks inward and outward at once—a poetic act of remembrance and resilience in garment form. In fashion, time is usually marked by trends, but here, it's measured by grief. Still, this isn't a collection about death or destruction. It's about survival. It's about clawing through the darkness with our humanity intact. We looked to childhood—not for nostalgia, but for a map back to feeling. To remember softness. To remember play. We unearthed home videos and family tapes, half-remembered dances and rites of passage. Real or imagined, it didn’t matter. We needed to feel something. The result is a wardrobe for lives fractured and fantastical. Pieces that hold joy, even if it’s trembling. Garments that remember who we were, even if we’ve forgotten. Because right now, life feels suspended. Like we’re living not in reality, but in its replica. A warped copy. An imitation of life. And still—we create.
GMBH Press: Reference Studios Production EXPERIENTIAL / H Photo Credits: Harry Miller for GmbH Finnegan Koichi Godenschweger for GmbH Styling: Ellie Grace Cumming Hair: Beppe D’Elia Hair: Team Beautick using L’Oréal Pro Casting Affa Osman
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Sø•FASHIONStructure over ornament. Memory over surface. Archives
December 2025
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