Helen Anthony: London AW24

SøEdited Team:
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

​Something extrodanary happened at London Fashion Week this AW 2024.
Helen Anthony’s collection took centre stage of designers presenting their vision, and the ‘cat- walk’ hit an unexpected high dimension, with Anthony’s sophisticated, sharp, definite creative direction. We were as gasp at the astonishing bravery and creativity served.​

The new Helen Anthony AW24 collection represents a rule-breaking moment in the brand helmed by esteemed tailor and designer Naeem Anthony. At the rudimental level, the collection is an homage to the timeless and meticulous tailoring techniques that Anthony has become so renowned for, and yet aesthetically it is an expression of boundary breaking, freedom and gender diversity, high sexuality and an almost aggressive attitude. 

​Boldly feminine silhouettes featuring notably strong masculine shoulders immediately give shape to a modern collection, while the fabric diversity imbues the collection with wholly unique textural qualities

​Luxurious fabrics such as cashmere, wool, satin, and mesh have been beautifully rendered into strong tailored silhouettes, from voluminous long coats to short cropped styles via flared trousers and oversized bags. With hand-knitted multi-coloured crochet details from the brand’s collaboration with Yorkshire-based Laxtons Yarn, the collection at once champions the heritage of fine tailoring while also pushing its envelope. Along with the use of a vibrant palette of yellow, red, blue, green, pink, and white to represent Naeem’s diverse cultural influences. this was a visual mind blowing show of fashion design.