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Hibiscus: LFW ss2025

10/10/2024

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Picture, Hibiscus, fashion, makeup, lfw., ss2025, soedited, sofashion

​SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

A Joyous entry once again into LFW with Hibiscus, featuring a cast of thousands working as one brought this iconic collection to life. Hibiscus bloomed once more, led by visionary creators Carley Hague and Liz Mendes, whose bold artistry continues to push boundaries. 
​
This year’s collection showcased a stunning new print by Isobel Webster, blending vibrant colour with futuristic flair.
Picture, Hibiscus, fashion, makeup, lfw., ss2025, soedited, sofashion
Svletlana Lierre
Picture, Hibiscus, fashion, makeup, lfw., ss2025, soedited, sofashion
​
Inspired by the legendary 1970s performance troupe The Cockettes, the designs captured the era’s free-spirited energy, with flowing silhouettes and bold shapes. Sustainability was key, with recycled textiles celebrating both style and respect for the planet.
Picture, Hibiscus, fashion, makeup, lfw., ss2025, soedited, sofashion
Picture, Hibiscus, fashion, makeup, lfw., ss2025, soedited, sofashion
​
The Hibiscus show took the audience on an emotional journey, with models 
as Space Dolls bringing the collection to life. 
​

Their celestial beauty was enhanced by Astrid Kearney’s visionary makeup as Lead Creative with her  team, sponsored by Kryolan and Simon Izzard’s as Lead hair styling for Unite Hair. Intricately crafted talons were by Giulia Oldani and Clawsbytigertaylor.
Picture, Hibiscus, fashion, makeup, lfw., ss2025, soedited, sofashion
Sveltlana Lierre
Picture, Hibiscus, fashion, makeup, lfw., ss2025, soedited, sofashion
EJ Negre
​
The night kicked off with dazzling performances from Camille Leon and Tina Hyena, hosted by Don One, with a disco-inspired soundtrack from Betty Judd and JKriv. Legendary DJ Prosumer filled the room with vibrant beats, making it an unforgettable celebration of creativity, inclusivity, and style at its heart.
​
Hibiscus Creators :Liz Mendez and Carley Hague

Print design - Isobel Webster
Embroidery - @jennykingembroidery
Hats - @piersatkinson
Creative Lead/Makeup Designer: @astridkearneymakeup sponsored by @kryolanofficial
Lead Hair @siizzard sponsored by @unite_hair_ uk
@danielle_everitt_tv_makeuphair (Key to Astrid Kearney)
Nails - @giulia_oldani_nails and @clawsbytigertaylor
Fashion illustrators with @couture
@svetlanalierre
@ej.negre
Marketing & PR @samiakanlondon
Show Photographer: @mobody_photography
Film: @7pointproductions
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