 SøEdited Team SøBeauty Director: Astrid Kearney SøEditor-in-Chief: Chris Saint Sims SøFashion Director: Savannah Barthorpe A Joyous entry once again into LFW with Hibiscus, featuring a cast of thousands working as one brought this iconic collection to life. Hibiscus bloomed once more, led by visionary creators Carley Hague and Liz Mendes, whose bold artistry continues to push boundaries. This year’s collection showcased a stunning new print by Isobel Webster, blending vibrant colour with futuristic flair.
Inspired by the legendary 1970s performance troupe The Cockettes, the designs captured the era’s free-spirited energy, with flowing silhouettes and bold shapes. Sustainability was key, with recycled textiles celebrating both style and respect for the planet.
The Hibiscus show took the audience on an emotional journey, with models as Space Dolls bringing the collection to life. Their celestial beauty was enhanced by Astrid Kearney’s visionary makeup as Lead Creative with her team, sponsored by Kryolan and Simon Izzard’s as Lead hair styling for Unite Hair. Intricately crafted talons were by Giulia Oldani and Clawsbytigertaylor.
The night kicked off with dazzling performances from Camille Leon and Tina Hyena, hosted by Don One, with a disco-inspired soundtrack from Betty Judd and JKriv. Legendary DJ Prosumer filled the room with vibrant beats, making it an unforgettable celebration of creativity, inclusivity, and style at its heart.
Hibiscus Creators :Liz Mendez and Carley Hague Print design - Isobel Webster Embroidery - @jennykingembroidery Hats - @piersatkinson Creative Lead/Makeup Designer: @astridkearneymakeup sponsored by @kryolanofficial Lead Hair @siizzard sponsored by @unite_hair_ uk @danielle_everitt_tv_makeuphair (Key to Astrid Kearney) Nails - @giulia_oldani_nails and @clawsbytigertaylor Fashion illustrators with @couture @svetlanalierre @ej.negre Marketing & PR @samiakanlondon Show Photographer: @mobody_photography Film: @7pointproductions
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