HU BING SELECTS - CONSISTENCE: FASHION AND BEAUTY LFWSS25

SøEdited Team:
SøBeauty Director:  Astrid Kearney ​
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

​In celebration of the 40th anniversary of London Fashion Week, Hu Bing —China’s pioneering male supermodel, actor, and International Ambassador for London Fashion Week—curates “HU BING SELECTS.” Marking his ninth consecutive year as LFW’s International Ambassador, Hu Bing continues to showcase his influence in bridging Eastern and Western fashion.
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At this year’s event, the runway looks were paired with equally captivating beauty. Models sported radiant, dewy skin,in association with skincare brand YOSEIDO accented by delicate pencil-thin liner work and a soft redness to the lip. Makeup Artist Yong Chin M Breslin and team brought a refined, minimalist elegance to the overall aesthetic with Floris Cosmetics. This clean beauty approach mirrored the beautiful craftsmanship displayed in CONSISTENCE’s highly anticipated collection, “Useless but Fabulous,” as the brand made its London debut.

PR: THE POP PR

Founded in 2015 by Tien Lu and FangFang, the collection showcases hidden garment details with modern twists, taking inspiration from their menswear roots.
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Tailoring remains at the core of the collection, a tribute to traditional craftsmanship, much like the precise beauty details on the models. Hair was styled with effortless precision, softly framing the face and gently hugging the nape of the neck. This understated yet refined approach to hairstyling created a seamless balance between natural ease and sculpted edges. The hair by @philipp_haug_london from  @hauglondonhouse was refined yet sharp, balancing elegance with a modern edge. The scarfed hair added a chic, effortless feel, perfectly complementing the fresh, clean vibes of the overall look. 

SoEdited reviewed the show as a key moment during LFW SS25 season, with Hero piece such as the work apron and its divers alteration inspiring a re-design of vintage work wear into modern fashion design. The classic rain coat with patch pockets and narrative inner design brought to the outer contemporary vision. ​​

​Oversized elements on shoulders and wide pants highlighting and exaggerating body shape, dropped waist lines and flashes of skin, bold neon yellow and pink, and monotone grey outfits kept the modern and militant style in order and a lowered the stranded blacks jump off the catwalk with drama. ​

​Sustainability also played a key role with the show, with CONSISTENCE repurposing fabric scraps into accessories like headscarves and gloves. Tailored suits and trench coats used structured fabrics that adhered to the brand’s modern aesthetic, while materials like 24-carat gold-infused fabric and fluorescent pink and yellow wool added a touch of luxury. The collection’s bold colour palette harmonized with the models’ glowing, fresh-faced looks, creating an atmosphere of sophisticated cool elegance