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JAYNE PIERSON: BEAUTY AND FASHION SS25

1/10/2024

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Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
​SøEdited Team
​​SøBeauty Director:  Astrid Kearney 
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​

This collection titled  Annwn’  beckons us to explore an otherworld, a mystical abode where the goddess Rhiannon reigns, embodying rebirth, the moon, and fertility. 
 
Backstage, the atmosphere was electric as makeup artist @Michellewebbmakeup crafted glowing skin with magnetic stretched smoky eyes accented with inner silver, while lips remained raw and natural. 
Hair stylist @
naradkutowaroo styled hair away from the face with a graphic side parting or a sleek centre part, connecting with the boldness and strength of the collection.
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
​The ‘Annwn’ collection embodies a bold and enchanting spirit, showcasing dramatic silhouettes that play with light and shadow. Each piece features striking dark tones, creating a sense of mystery and allure, while the fluid shapes evoke a sense of otherworldly movement. This juxtaposition of boldness and darkness invites wearers to embrace their inner strength, channelling the ancient power of the wise women who inspired this collection.
 
 
Front of House Photography: Chris Yates @itschrisyates
Backstage Photography : @astridkearneymakeup
*Special thanks to @blackprgroup
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
Picture, Astrid Kearney, soedited, sofashion, JAYNE PIERSON, fashion, makeup, air, lfw, ss2025
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