JCA's Vision : Beauty & Fashion

 
​SøEdited Team:
SøReport and Phøtography: Astrid Kearney 
​SøFashion Director: Savannah Barthorpe
SøCreative Director: Chris Saint Sims

​The Jimmy Choo Academy (JCA : Professor Jimmy Choo) is dedicated to supporting and accelerating emerging designer entrepreneurs as they navigate the ultra-competitive world of fashion.

At the architecturally stunning Jacobean Boston Manor House built in 1623  in west London , the latest showcase highlighted the sustainability-focused course in fashion design, brand innovation, and craft innovation.
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Models' skin was pared back and polished by team AOFM  with Michelle Webb at the helm. Cheek colour was added to some, coral in tone onto highlighting accents to accentuate and lift facial structure. Hair was styled organically, with loose curls, sleek pulled-back looks, or sculpted wet onto the skin, adding to the overall ethereal aesthetic by Team Unite.

​DEMI O’SHEA:
​Demi Colton O’Shea specializes in bespoke garments and unique elements inspired by nature in Irelandand culture, with a strong emphasis on 3D printing and ethical crafting. Her creations incorporate plastics, fused powders, resin, and metals, resulting in incredible, organic, and otherworldly bags that captivated everyone who saw them.

​REELL:
Jazzy Newnham is a menswear designer whose brand is deeply rooted in the power of music and its ability to create connectivity and wellbeing.
Sponsored by Harris Tweed, the brand's fabrics honor the fishing heritage by weaving timeless designs that merge traditional craftsmanship with modern style.

​TAYLA-LILY: 
​Tayla Brace’s streetwear brand is known for its dramatic and exaggerated silhouettes. The ethos of oversized fits embodies mental and physical comfort in an age where energy can feel trapped and stifled, sending an important and relevant message.

ALLANDRE: 
​Andreea Pirlog's designs are influenced by her rich background in artistry and traditional craftsmanship. Using luxurious materials such as Chinese silk organza, duchess satin, and tailoring wools, she creates pieces that reflect timeless elegance and skill.
*A special thank you to Lois In+Addition Communications and the team for the invitation to this inspiring event.