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KIDILL: Paris aw24

23/2/2024

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Hiroaki Sueyasu, Kidill’s artistic director, fashion magazine, totem pr, jamie Reid, punk, diy, fashion magazine, fashion editorial, sofashion, soedited, chris saint sims, Paris fashion week, aw 24
Hiroaki Sueyasu, Kidill’s artistic director, fashion magazine, totem pr, jamie Reid, punk, diy, fashion magazine, fashion editorial, sofashion, soedited, chris saint sims, Paris fashion week, aw 24

​SøEdited Team:
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

August 2023 was the passing of British iconic PUNK artist Jamie Reid, infamous for his works with The Sex Pistols and their covers and logos.

​For Fall-Winter 2024. Hiroaki Sueyasu, Kidill’s artistic director, mentions, “Jamie was my very starting point”. Sueyasu adds, “the loss of something I believed would be in experience somewhat eternally is like a void, he was a stranger, but he was also portraying me. Even though Jamie and the other remarkable figures who created early punk have left us, it is our duty to ensure that the essence of punk, that has influenced our time and our people in countless ways, stays alive. I would like to offer my condolences inimitably.

The preeminent theme for the Fall-Winter 2024 collection is not simple destruction or denial, but the positive energy of those who live in the same era continuing to reboot the “punk”.

​The collection, with its DIY-inspired embellishments, prints and jacquard weaves by Japanese artisans, is an exploration of the intersection of early punk classicism and modernity in design, silhouette, and the essence of detailing. Sueyasu dares the praises of "punk" through an array of excessive destructs, reviving of FOSTEXGARMENTS MA-1s, ripped denim, and vintage-washed-out cut-and-sewns/t-shirts/ tops.

Press: TOTEM FASHION 

Hiroaki Sueyasu, Kidill’s artistic director, fashion magazine, totem pr, jamie Reid, punk, diy, fashion magazine, fashion editorial, sofashion, soedited, chris saint sims, Paris fashion week, aw 24
Hiroaki Sueyasu, Kidill’s artistic director, fashion magazine, totem pr, jamie Reid, punk, diy, fashion magazine, fashion editorial, sofashion, soedited, chris saint sims, Paris fashion week, aw 24
Hiroaki Sueyasu, Kidill’s artistic director, fashion magazine, totem pr, jamie Reid, punk, diy, fashion magazine, fashion editorial, sofashion, soedited, chris saint sims, Paris fashion week, aw 24
Hiroaki Sueyasu, Kidill’s artistic director, fashion magazine, totem pr, jamie Reid, punk, diy, fashion magazine, fashion editorial, sofashion, soedited, chris saint sims, Paris fashion week, aw 24
Hiroaki Sueyasu, Kidill’s artistic director, fashion magazine, totem pr, jamie Reid, punk, diy, fashion magazine, fashion editorial, sofashion, soedited, chris saint sims, Paris fashion week, aw 24
Hiroaki Sueyasu, Kidill’s artistic director, fashion magazine, totem pr, jamie Reid, punk, diy, fashion magazine, fashion editorial, sofashion, soedited, chris saint sims, Paris fashion week, aw 24
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