MAISON ARTC: MOROCCO KINGDOM OF LIGHT AW25

SøEdited Team:
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​​

​Cultural grandeur meets fearless innovation. From meticulously adorned kaftans to experimental silhouettes, Moroccan fashion took a bold step into the global spotlight. This wasn’t just about clothing—it was a statement of heritage, artistry, and ambition. With its seamless fusion of tradition and cutting-edge creativity, Morocco has made one thing clear: it’s not just a destination, it’s a movement. ​

London Fashion Week hosted Morocco Kingdom of Light, taking centre stage thanks to a partnership between the British Fashion Council and the Moroccan National Tourist Office. 

​Maison ArtC made a dramatic entrance with his debut collection at LFW, aptly titled “Celebration”. A visionary in avant-garde design, he seamlessly blended art and fashion with sculptural layering, deconstructed tailoring, and an effortless mix of tradition and modernity. Vivid colour clashes, bold textures, and statement accessories cemented his reputation as a rule-breaker in the industry.