Maison MIHARA YASUHIRO: PFW SS26 Ordinary PeoplE

SøEdited Team:
​SøFashion Director/Article: Savannah Barthorpe​​​​​​​​​
SøCreative Director: Chris Saint Sims 


We've all been there—locked in conversation with someone whose name we can’t recall, grasping for context while nodding politely. 

"I didn’t recognise you with your new hairstyle," we say, only to be met with: “I’ve always had this hairstyle.” It’s in these fleeting, uncomfortable moments of social dissonance that Mihara Yasuhiro finds unexpected inspiration for his SS26 collection, “Ordinary People.”
​
Unveiled at Paris Fashion Week, the collection delves into the beautifully complex layers of everyday human interaction. With a knowing wink at the façades we wear to get through daily life, Yasuhiro blurs the lines between identity and anonymity, presence and absence.

In a fashion landscape saturated with spectacle and self-branding, “Ordinary People” pulls the focus back to the individual—those unpolished, intimate contradictions that make us human. The designer revisits a seminal silhouette from his late-‘90s archive—a hybrid jacket fusing denim and MA-1 bomber elements—as a point of departure. From there, garments unfold into multi-sleeved, reversible, inside-out creations that question the very structure of what we consider wearable.

Shirts, jackets, and coats come with four sleeves, switched fronts and backs, and layered constructions that offer multiple ways to style and interpret. Military references are present—but stripped of their original codes and meanings. Instead, what remains are garments with emotional gravity: raw, slightly chaotic, and deeply personal.

In “Ordinary People,” Maison MIHARA YASUHIRO captures a cultural mood—one that’s shedding performative perfection in favor of something more fragmented, more reflective, and more real. And in doing so, he reminds us: ordinary isn’t boring. It’s human.
​
@MIHARAYASUHIRO_OFFICIAL
MIHARAYASUHIRO.JP
PRESS: PURPLEPR