MSGM: Graphic Retro

​SøEdited Team:
SøCreative Director: Chris Saint Sims 
SøFashion Director/Article: Savannah Barthorpe​​​​​​​​​​

In Massimo Giorgetti’s latest offering for MSGM, summer is not just a season — it’s a state of mind. Blue Horizon is a sensorial journey where architecture and design meld with emotion, light, and landscape, crafting a modern Mediterranean tale told through shape, texture, and colour.

Inspired by the geometric purity of seaside modernism — from the crisp white-and-blue lines of La Vedetta, Giorgetti’s own coastal retreat in Zoagli, to the legendary modernist masterpiece Villa E-1027 by Eileen Gray — the collection reverberates with the energy of space made wearable. A tight, expressive palette of Klein blue, sun-drenched red, and bold yellow is softened with coral, sea-glass turquoise, and warm sand, forming an abstract topography of coastlines and colour fields.

Silhouettes are pared back, effortless, yet rich with tactile discovery: cloqué jersey, whisper-thin micro-pleats, glistening micro-sequins, wave inlays, and cotton tweed jacquards appear like organic relics shaped by sun and sea. MSGM’s iconic jersey, typically reserved for t-shirts, is elevated into airy dresses gathered with knots and micro-ruffles — weightless yet grounded. As Gray once noted, “Design should respond to human needs and the exigencies of human life.” Giorgetti responds with garments that breathe, bend, and move — summer, in motion.

​Waves become a metaphor: watercolour blooms painted by Milanese artist Luca De Gaetano wash over cotton canvas and mesh, while optical prints ripple across poplin like refracted sunlight. Multicoloured micro-flowers — scanned and distorted — appear on jersey in flashes of digital romanticism. An elastic grosgrain belt, nodding to Mario Bellini’s Figura chair for Vitra, 1984, introduces an unexpected twist of industrial design into the mix.

​MSGM 
Press - Reference Studios 
Roquebrune-Cap-Martin
Luca De Gaetano
Massimo Giorgetti's