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MSGM: The Sea and I - Women's Resort 2025 & Men's Spring/Summer 2025

8/8/2025

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​​MSGM, fashion, sofashion, ss2025, mens and women collection, lobster red, riviera
Picture, yellow rain mack, PVC, ​​MSGM, fashion, sofashion, ss2025, mens and women collection, yellow rain pic coat, swim suite, sofashion

SøEdited Team:
​SøFashion Director: Savannah Barthorpe​​​​​​​​​
SøCreative Director: Chris Saint Sims ​
Photo Credits:  Harry Miller for GmbH 

This season, the sea speaks in stripes. Horizon lines stretch like threads between faraway archipelagos, mapping out new Mediterranean routes—both charted and imagined. Painted, printed, and woven, these lines tether us to sun-soaked memories: summer flings on sandy shores, languid siestas, dreams drifting like sponges beneath turquoise tides.

Classic hues—cream, coral, navy—are joined by acidic jolts of lemon, turquoise, and jet black. Stripes sharpen silhouettes, giving rhythm to movement. We dress like sailors, yes—but the kind who dream as much as they drift. Colour flows freely here, a tide of shades chasing one another like music set loose. Lobster red and stellar blue glimmer across printed linen, while bold, candy-coloured zippers edge garments like borders of freedom. Tie-dye fades winter’s grey and ushers in sunlit rebellion.
​
​Imagine a grand hotel on the Riviera: ceramic tiles glazed with sunlight, mosaic floors warmed by memory, graphic wallpapers humming with retro modernism. A kaleidoscope of psychedelic daisies and colour-blocked optimism conjures a summer never quite named—somewhere between Rimini, Liguria, and the Adriatic.
​
​​MSGM
IG: MSGM 
Press: ReferenceStudios @massimogiorgetti
towering dress, brach dress, ​​MSGM, fashion, sofashion, ss2025, mens and women collection, sofashion soedited, summer hat, yellow
Picture, baggy pants, baggy suite jacket, loose bag, ​​MSGM, fashion, sofashion, ss2025, mens and women collection, jeans, French colours, st tropes
red Bretton shirt, red full rain coat, blue pants, blue stripe baggy shirt,
red beach bag, big flower print shirt, summer hat, ​​MSGM, fashion, sofashion, ss2025, mens and women collection,
​​MSGM, fashion, sofashion, ss2025, mens and women collection, red socks, patterned yellow, red, fleck dress, 80s style, riviera, summer collection
summer shirt, blue striped shirt, French style, ​​MSGM, fashion, sofashion, ss2025, mens and women collection, spfashion, soedited, ss2025
blue twin piece summer short suite, neon blue, baby blue, ​​MSGM, fashion, sofashion, ss2025, mens and women collection,
Picture, jazzy summer colour shirt, ​​MSGM, fashion, sofashion, ss2025, mens and women collection,
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