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Official Rebrand: AW2020

10/2/2020

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Official Rebrand WHAT IS A MAN, fashion, nyfw, New York fashion week, aw2020,
Official Rebrand WHAT IS A MAN, fashion, nyfw, New York fashion week, aw2020,
Fashion Editor: Savannah Barthorpe
Creative Director: Christopher George

Official Rebrand WHAT IS A MAN

As a non-binary designer, with a predominantly gender non-conforming cast, MI Leggett’s collection brings gender-fluidity to the NYFW conversation in an intensely personal way.

Grounded in the celebrations and struggles of gender queerness as well as the designer’s observations of and experiences with the social ills wrought by normative gender expectations, WHAT IS A MAN challenges the position of masculinity as a specific ideal to which one must aspire, or a hegemonic force to which one must succumb, based upon assigned gender and sex at birth.


The collection proposes a masculinity that is a fluid and porous mode of self-expression.
Official Rebrand garments are created exclusively from upcycled materials and therefore reject the patriarchal treatment of the Earth’s natural abundance as resources to be extracted for profit, and aims to instead express fluidity through nonviolent material transformation.

Official Rebrand

Official Rebrand WHAT IS A MAN, fashion, nyfw, New York fashion week, aw2020,
Official Rebrand WHAT IS A MAN, fashion, nyfw, New York fashion week, aw2020,
Official Rebrand WHAT IS A MAN, fashion, nyfw, New York fashion week, aw2020,
Official Rebrand WHAT IS A MAN, fashion, nyfw, New York fashion week, aw2020,
Official Rebrand WHAT IS A MAN, fashion, nyfw, New York fashion week, aw2020,
Official Rebrand WHAT IS A MAN, fashion, nyfw, New York fashion week, aw2020,
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