 Review: Jaswant Bhachu Our 55 Editor-in-Chief had the pleasure of previewing the incredible PHYA over a spot of breakfast at The Ivy London last week. It didn’t take long for the buzz of this exciting brand to get back to the rest of the team and make us want to find out more… PHYA is a Thai brand focused on creating atelier, high-class leather bags and goods. Founded by Jirayong Anuman-Rajadhon in 2016, there is a perfect combination of craftsmanship from Thailand and Italy along with premium materials from both countries. I true mix of East and West luxury design. The striking designs are based around the hexagonal shaped logo, which depicts a beehive dwelling of the queen bee, who only deserves the best.
It is clear that these bags have been designed with great subtlety and restraint, having enough personal detail whilst still keeping in line with the luxury feel of the brand. A 55 favourite was the striking NAPAT collection. This is a limited collection in remembrance of the late King Rama IX of Thailand. The mix of engraved brass with textured fabric and embroidery makes these pieces really prominent to the eye. PHYA Luggage
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Sø•FASHIONStructure over ornament. Memory over surface. Archives
October 2025
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