QASIMI: SS2026 - Dialogue, Memory, and Hybridity

SøEdited Team:
​SøFashion Director/Article: Savannah Barthorpe​​​​​​​​​
SøCreative Director: Chris Saint Sims ​

Marking a decade since its founding, QASIMI’s Spring/Summer 2026 collection is a powerful homage to the brand’s roots — a deeply personal offering shaped by memory, transformation, and cultural dialogue. Under the creative direction of Hoor Al-Qasimi, this eleventh collection continues to evolve the vision of its late founder, Khalid Al Qasimi, whose ethos of cross-cultural connectivity remains at the heart of the brand.

This season, QASIMI explores dualities and hybrid identities — weaving together silhouettes, materials, and references that speak across geographies and generations. The brand’s signature earthy palette of rich browns, sandy neutrals, and black grounds the collection, while contrasts in texture and structure evoke a sense of evolution.

Layering emerges as a visual language of lived experience. Shirts stack, hems fray, and pockets multiply, hinting at lives carried on the body. QASIMI also revisits and reworks check motifs from its early archive, infused now with a sharper, contemporary resonance.
In keeping with the brand’s tradition of artistic collaboration, this season introduces a partnership with Lebanese-born, London-based artist Dala Nasser. Known for her process-based practice and her engagement with site and decay, Nasser’s sensibility permeates the collection: raw edges, loose threads, and "doodle" embroidery articulate a tactile poetry of erosion. The garments feel marked by time — stitched with stories and residues of place.

Creative Director: Hoor Al-Qasimi
Stylist: Hanna Kalifa
Casting: Shelley Durkan
Hair: Laurence Walker
Makeup: Laura Dominique
Press Purpler PR​