Rosie Huntington-Whiteley: ViX Paula Hermanny

​SøEdited Team
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

Rosie Huntington-Whiteley continues her creative journey with ViX Paula Hermanny, unveiling her second collection as Designer and Global Ambassador for the Brazilian luxury swim and resort-wear label. Rooted in a philosophy of balance, vitality, and mindful living, the latest collaboration translates a sense of inner harmony into a sophisticated resort wardrobe designed for the modern woman.

​Drawing inspiration from nature's restorative power and a lifestyle defined by movement, the collection celebrates beauty through the lens of wellness and wellbeing. Sun-drenched hues, vibrant colour palettes, and fluid silhouettes evoke a sense of freedom and optimism, offering pieces that seamlessly connect the body to its surroundings.

​The collection embodies a spirit of effortless elegance—an invitation to embrace the beauty of living with intention, presence, and confidence. Designed for women who find inspiration in travel, nature, and self-expression, the range reflects a contemporary approach to resort dressing that feels both elevated and instinctive.

​"Rosie has embodied the spirit of ViX long before this official partnership," says Paula Hermanny. "Her lifestyle, appreciation for thoughtful design, and innate sense of femininity align naturally with the brand. Collaborating with her has been an intuitive process. She understands how women want to feel in their clothes—confident, sophisticated, and entirely themselves."

Press consent PURPLE