THEUNISSEN: PARIS SS25

​SøEdited Team:
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

​For her Spring-Summer 2025 collection, Ariane Theunissen draws inspiration from a mythical era, that of Studio 54, where
extravagance and individuality were celebrated without limits. Through this fashion show, the brand highlights a
concerning contemporary phenomenon: the standardization of trends that pushes women to follow uniform aesthetic codes,
thus erasing their creativity and differences, which were once at the very heart of fashion.

​While fashion is often perceived as a space of freedom, one truth becomes evident: by following the same influences and
trends, we end up blending into an undifferentiated mass. Social media, the dictates of influencers, and beauty standards
imposed by society contribute to this standardization of styles, progressively erasing the distinctive traits that enrich our
identities. Theunissen Paris shines a light on this drift, where the quest for a "perfect" appearance transforms into a form of
collective erasure.