ZIDI: LFW AW2025

SøEdited Team:
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​​​​

Z I D I, known for its bold deconstruction and sustainability, Inspired by technology, time, and adaptability, Flux explores themes of transformation, digital distortion, and the intersection of humanity with AI. Featuring asymmetric silhouettes, glitch aesthetics, and tactile craftsmanship, the collection reflects our evolving realities.
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The Flux collection explores themes of temporal flux, digital distortion, and the convergence of humanity with artificial intelligence. With asymmetric silhouettes, glitch aesthetics, and tactile craftsmanship, it weaves an immersive narrative that reflects our ever-changing world.

​Innovative Techniques: Using non-toxic, biodegradable molding materials and zero-waste practices, Z I D I pushes sustainable craftsmanship to new heights. 

​Z I D I is known for its disruptive yet wearable designs. Committed to sustainability and inclusivity, the brand redefines modern luxury. The Flux runway show promises an immersive experience, featuring a soundtrack inspired by time dilation, holographic projections, and dynamic lighting to highlight themes of instability and motion.
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z.i.d.i
Press: ThePOPGroup
Fashion Hong Kong
Fashion Scout