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BEAUTY THAT BLOOMS WITH PURPOSE

23/5/2025

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Weleda’s Wild Rose and White Tea range, soedited, sofashion, so beauty, Lowell
Weleda’s Wild Rose, sobeautuy, Lowell, beauty photography

SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​​​​

When was the last time your skincare made you feel something beyond just hydrated skin? In an era of fast beauty and empty promises, Weleda’s Wild Rose and White Tea range reminds us that true care is rooted in nature, nurtured by community, and crafted with purpose. This isn’t just about glow—it’s about the kind of grounding that connects you deeply to the earth, your skin, and the people behind every ingredient.

Weleda has always been more than skin-deep. With roots in biodynamic farming and a century-long commitment to natural care, their beauty philosophy is grounded in integrity, sustainability, and soul.

Now, with the launch of their Wild Rose and White Tea range—featuring a Day Cream, Night Cream, and Eye Balm—they bring us skincare that nourishes on every level. Each formula blends soothing cool white tea, known for its powerful antioxidant protection, with two beautifully distinct roses: Maceta Rose and Rose Absolute.
Weleda’s, pink cake, so beauty, sowell
Weleda’s Wild Rose and White Tea range, sofashoon. fashion editorial, fashion makeup

Maseta Rose, gentle and nurturing, offers deep nourishment and soothing care—ideal for calming and comforting the skin. Rose Absolute, precious and potent, brings with it rich antioxidant properties that help shield skin from environmental damage and soften the first signs of aging. Its sweet, velvety aroma lifts not only the skin but the senses—a sensory ritual as much as a skincare one.

The Rose Absolute is sourced directly from the legendary Valley of Roses in the Dades valley, Morocco, where Weleda partners with a cooperative of 80 women. This is more than sourcing—it’s stewardship. In this rose-drenched valley, families are supported, traditions thrive, and care is passed down through the hands of women who hold the land and community in equal esteem.
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Together, these two roses—paired with the antioxidant prowess of white tea, a defender against free radicals and pollution—form a botanical shield that softens, smooths, and protects. The result is skin that feels cared for, strengthened, and serenely radiant.

Weleda’s 15 acres of biodynamic farmland in the UK—and more across the globe—are the foundation of their commitment to ethical beauty. Their products are grown with reverence for the Earth and crafted with respect for people. No shortcuts. No compromises. Just nature, nurture, and knowledge.
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This is skincare that delivers. This is care with purpose.
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Weleda, sofashion,. Lowell, fashion beauty, soedited
Article/ Product photography: Astrid Kearney
Designer: @juliaclancey
Photographer @brettrussellldn
Stylist : @sulkydollstyling
Makeup /Hair Designer : @astridkearneymakeup
Model: Debra Rosa Shoutema
Florist : @makeeverydaybloom
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WINTER WONDER: WONDERBALM

11/2/2025

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SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe
​

​Winter doesn’t just whisper; it bites. Skin turns parched, nails crack, hair loses its lustre. It’s the season of dry hands, chapped lips, and a dull complexion that no amount of foundation can fix. Enter WONDERBALM, the all-in-one skin saviour designed to combat the elements with a rich yet fast-absorbing formula. Infused with Olive Oil, Shea Butter, Candelilla Wax, Orange Peel Oil, and Vitamin E, this multitasking balm deeply nourishes, protects, and restores, leaving behind nothing but a natural, healthy glow.
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​More than just a moisturizer and inspired by Korean skincare WONDERBALM adapts to your needs. Smooth it over dry patches, soften cuticles, or use it as a conditioning hair mask. It works as an aftershave balm, a makeup primer, a lip balm, or even a first aid fix for minor scrapes and burns. Need to remove makeup? Massage it in and wipe away the day. The possibilities are endless, and the results speak for themselves.
Picture, Picture, wonderbalm, wellbeing, beauty, health, makeup, Korean beauty, soedited, sowell,
​Made with 100% vegan ingredients, WONDERBALM is free from synthetic fillers and harsh chemicals, making it a go-to for anyone who values clean, effective beauty. Simply warm a small amount between your fingers, apply wherever you need an extra dose of hydration, and let it work its magic. When winter strips everything away, WONDERBALM brings back comfort, softness, and radiance.
 
Products shots: Astrid Kearney
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Brain Freeze, Reimagined: Ice Therapy for Mental Wellness

22/1/2025

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Picture. Brain freeze therapy, wellbeing, lumi, makeup, health beauty, soedited, sowell
SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​

​What is Ice Immersion?
Ice immersion, or cold water immersion, is the practice of submerging your body in cold or ice-infused water. Often hailed for its powerful benefits, this practice isn’t just about physical recovery—it sharpens your mind, enhances mental clarity, and fosters a sense of grounding. Whether for stress relief, an invigorating challenge, or a routine wellness practice, ice immersion has become a go-to in wellness circles worldwide.

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What to Expect During Ice Immersion
The Chill Factor
When it comes to ice immersion, the colder, the better. Water temperatures typically range from 0°C to 12°C, especially in the winter months. These cool temperatures are perfect for unlocking the full mental and physical benefits of the practice. From specialized tubs to simple ice baths, there are plenty of ways to immerse yourself in the chill.


Picture, Picture. Brain freeze therapy, wellbeing, lumi, makeup, health beauty, soedited, sowell
Picture, Picture. Brain freeze therapy, wellbeing, lumi, makeup, health beauty, soedited, sowell
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​Dress for the Cold
When preparing for your ice immersion, a swimsuit is a must—though you might want to add neoprene gloves and socks to protect your hands and feet from the intense cold. These extremities can be particularly sensitive, so this extra layer helps you feel comfortable and safe while embracing the chill.
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Connecting with Nature
Ice immersion isn’t just about braving the cold—it’s about reconnecting with the earth. Whether done outdoors or in a serene indoor setting, the experience offers a grounding, almost meditative quality. The fresh air, the sound of the water, and the peace of your surroundings create an atmosphere where you’re not just confronting discomfort but connecting deeply with nature’s rhythms.
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Breathwork
Entering the cold is a shock to the system, but your breath is your guide through it. By focusing on deep, controlled belly breaths, you can find calm amid the chill, allowing your body to adjust. Your breath anchors you in the moment, helping you stay present and grounded as the cold surrounds you.
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Gradual Immersion
Starting slow is key. Begin with a short 1-minute dip in temperatures ranging from 0°C to 12°C. As your body adapts and your confidence grows, you can extend the time and push the limits of the cold. With practice, you’ll find yourself more comfortable in longer immersions—up to 5 minutes—while still reaping the full benefits of the experience.

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Warming Up
Once your ice immersion is complete, it’s crucial to warm up your body gradually. Resist the urge to jump into a hot bath—this can shock your system. Instead, let your body naturally warm itself through light movement or patience. Many find it beneficial to alternate between a sauna and ice dip, balancing the extremes for a deeply restorative experience
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Ice immersion isn’t just a practice; it’s an invitation to strengthen your mind, push your limits, and reconnect with the earth. With patience and a mindful approach, you can reap the full rewards of this invigorating practice—whether you’re seeking mental clarity, stress relief, or just the challenge of the cold. The cold may be uncomfortable, but the mental clarity and resilience you’ll build. Worth every chill.

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Sø•BEAUTY: WINTER’S CHILL

9/1/2025

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Picture, so well, soedited, SoFashion, beauty, health, wellbeing
​SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

As winter sets in and the days grow shorter, the loss of sunlight can take a subtle but significant toll on our skin. With fewer hours of daylight and less exposure to the sun's natural warmth, skin often becomes more prone to dryness, dullness, and even irritation. The reduced UV rays, while sparing us from the harsher effects of sun exposure, can also limit our skin's ability to produce vitamin D, leading to imbalances. Cold air, combined with indoor heating, can strip the skin's moisture, leaving it feeling parched and tight.

To combat these seasonal shifts, it's essential to adjust your skincare routine, adding richer moisturisers like Weleda Skin Food, hydrating serums such as La Roche-Posay Cicaplast Baume B5, and incorporating gentle exfoliation like Clarins Gentle Peeling to help restore the glow we often lose when the sun fades away.

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https://www.weleda.co.uk/skinfood
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https://www.laroche-posay.co.uk/en_GB/cicaplast-baume-b5-repairing-balm/LRP_035.html
​https://www.clarins.co.uk/gentle-peeling-smooth-away-cream/C010201006.html

Makeup up /Styling :Astrid Kearney
Picture, Picture, so well, soedited, SoFashion, beauty, health, wellbeing, weldeda, skin food,
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Lash Love: Windows to the soul

13/3/2024

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L’oreal Panorama, so beauty, soedited, sowell, makeup, fashion,
L’oreal Panorama
SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

​In the symphony of beauty, our eyes serve as the conductor, and our lashes the elegant, sweeping crescendo that frames them. It's no secret that lashes hold a special place in the realm of beauty, not only for their aesthetic appeal but also for the subtle power they possess in enhancing our gaze. However, achieving the lush, fluttery lashes of our dreams isn't always a straightforward journey. Understanding the significance of lash health and how to nurture it is key to unlocking the true potential of our eye adornments.

Imagine a stunning artwork without its frame—it loses its essence, its allure. Much like this analogy, our eyes without lashes lack the captivating frame that elevates their beauty. Lashes aren't just accessories; they play a pivotal role in accentuating the natural contours of our eyes, drawing attention to their depth and allure. The importance of well-maintained lashes in enhancing our overall facial aesthetics cannot be overstated.
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Lash growth, akin to the growth of any hair, is a dynamic process influenced by various factors. Yet, it's not uncommon for this growth to be stunted or altered due to factors such as hormonal changes, stress, nutritional deficiencies, or even genetics. Understanding that our lashes, like any other part of our body, can undergo changes is crucial in addressing any concerns we may have.
so beauty, soedited, sowell, makeup, fashion, health, wellbeing
Picture
Model: Magnolia Quin
ingenious, so beauty, soedited, sowell, makeup, fashion, health, wellbeing
Ingenious
​Nurturing the Drama: Tips for Achieving Lush Lashes
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1. Volumizing Mascara: A tried and tested staple in every makeup arsenal, a great volumizing mascara such as the newly launched  L’oreal  Panorama can work wonders in adding instant drama to your lashes and a fanned out effect. Zig zag  the wand at root gently and pull ink through to tips of lash for max wow factor. Opt for formulas enriched with nourishing ingredients that not only enhance volume but also promote lash health. 
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2. Lash Growth Serums: Investing in a quality lash growth serum like Uklash Serum can be a game-changer in your quest for longer, fuller lashes. These serums are formulated with potent ingredients that stimulate lash follicles, encouraging healthier and more robust growth over time.
uklash, so beauty, soedited, sowell, makeup, fashion, health, wellbeing
Uklash
so beauty, soedited, sowell, caster oil, makeup, fashion, health, wellbeing, Pukka, vegan
Pukka
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​3. Internal Care through Nutrition: They say beauty begins from within, and the same holds true for our lashes. Incorporating nutrient-rich foods into your diet, such as biotin-rich nuts like walnuts and seeds, like chia,omega-3 fatty acids found in seaweed and vitamin-rich fruits and vegetables, can provide the essential building blocks for healthy lash growth.

4. Collagen Supplementation: Collagen, often hailed as the holy grail of youthful skin, also plays a vital role in maintaining lash health. However, not all collagen supplements are created equal. Opt for high-quality formulations such as the Ingenious formula that comes in vegan and marine formulations. The range can bypass degradation in the stomach, ensuring maximum absorption and efficacy.

5. Castor Oil Application: A timeless beauty secret passed down through generations, castor oil such as the organic formulation by Pukka has long been revered for its ability to promote hair growth. Gently massaging castor oil onto your lashes and root and indeed brows before bedtime can nourish and strengthen them, leading to visibly thicker and healthier lashes over time.

​In the pursuit of lash love and health, it's essential to embrace a holistic approach that encompasses both external enhancements and internal nourishment. By incorporating these tips into your beauty regimen, you can unlock the full potential of your lashes
 and indeed hair health, framing your eyes with the captivating allure they deserve. Remember, true beauty shines not just in the extravagance of adornments but in the radiance of healthy, nurtured lashes that speak volumes without uttering a word.


​Sø-MakeUp/Hair/Photography : Astrid Kearney
Model: Magnolia Quin
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WINTER’S BLOOM Springs ANTICIPATION

12/2/2024

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Picture
Dior, makeup, beauty, soedited, sowell
Dior Plum Tutu
​Mood lifting hues and floral whispers of Springtime
​SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

​As winter blankets the world in serene whites and greys, let your makeup become a canvas of mood-lifting colours. Dive into the transformative power of makeup, where pink hues on the cheeks not only add a rosy glow like the cream formulation of Beauty  Pie’s ‘Universal Pink  or Dior’s ‘Rosy Glow’ to lift the soul's energy. Explore the warmth of red tones and plums on the eyes, such Dior’s Plum Tutu or Pat McGraths ‘Love’ quad palette igniting a sense of passion amidst the winter chill.

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MakeUp/Hair/Photography : Astrid Kearney
Model: Magnolia Quin
Universal Pink, makeup, beauty, soedited, sowell,
Universal Pink
Jones Road, makeup, beauty, soedited, sowell,
Lip and Cheek Bright Pink
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​In this makeup journey, we weave a story of resilience and anticipation, much like the promise of spring blossoms not far away. Embrace the ethereal beauty of pink cheeks that mirror the delicate blush of budding flowers, reminding us that even in the cold, the spirit of spring lurks beneath the surface. Look to Huda Beauty in ‘proud Pink’,’ Crimson Fire by Pat McGrath  or Jones Road ‘Bright Pink’. Apply the cream formulations to the upper part od the apple of the cheeks using the ring finger and blend the edges with a separate finger for a flawless finish.
Huda Beauty proud pink, makeup, beauty, soedited, sowell,
Huda Beauty proud pink
 Pat McGrath, crimson fire, makeup, beauty, soedited, sowell,
Crimson Fire
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​Discover the art of balancing bold and subtle tones, mirroring the contrasts of winter landscapes. Let your eyes tell a story with red hues, reminiscent of winter berries like in the as  Beauty Bay ‘Berry’ or Mc Graths ‘Rose Eyeshadow’ palettes adding depth and intensity to your gaze. Unveil the secrets of a winter makeup routine that not only enhances your features but also uplifts your mood.
 Pat McGrath, crimson fire, eyeshadow palette, makeup, beauty, soedited, sowell,
Pat Mc Grath Rose Eyeshadow Palette
 Pat McGrath, crimson fire, eyeshadow palette, makeup, beauty, soedited, sowell,
Pat Mc Grath

As you paint your face with the hues of hope, remember that just like the snow and low temperatures eventually gives way to the bloom of spring, your makeup journey can be a beacon of warmth and vibrancy in the heart of winter. Embrace the seasonal transition with open arms, letting your makeup speak of the beauty that awaits as the earth awakens from its slumber.​
Berries, beauty bay, eyeshadow palette, makeup, beauty, soedited, sowell,
Beauty Bay Berry
Magnolia Quin, soedited, sofashion, sowell, model
Model: Magnolia Quin
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CLOUD SKIN: AN ETHEREAL GLOW

27/1/2024

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Picture
Picture
Tata Essence
​SøEdited Team
SøBeauty Director: Astrid Kearney
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe
​
​In the ever-evolving world of beauty and skincare, the concept of Cloud Skin has taken the forefront, captivating beauty enthusiasts with its ethereal and radiant appeal. Cloud Skin, characterized by its dreamy,, hydrated, and plumped appearance, has become the holy grail for those seeking a complexion that radiates health and luminosity. The key to achieving this heavenly look lies in the meticulous care taken during pre-skincare rituals, emphasizing hydration, plumping, and an incredible prep to create the perfect canvas.

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​MakeUp/Hair/Photography : Astrid Kearney
Model: Magnolia Quin
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Aesop Serum
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Beauty Pie

​The Importance of skin prep

The foundation of Cloud Skin lies in the meticulous preparation of the skin before makeup application. Pre-skincare involves a series of steps aimed at nourishing, hydrating, and revitalizing the skin, ensuring it is at its optimal condition. One of the crucial aspects is thorough cleansing to remove impurities with a great drainage massage and create a clean canvas. If you prefer a wash Clarins Foaming wash Following this, exfoliation helps in sloughing off dead skin cells, promoting cell turnover and ensuring a smoother texture.


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Laura Mercier Real Flawless
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MYKITCO Smoothing Foundation Brush
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​Hydration and Plumping

Hydration is the key to achieving that coveted Cloud Skin appearance. Well-moisturized skin not only looks healthier but also provides the perfect base for makeup application. Incorporating hydrating serums, like Aesop LightweightSerum with ylang ylang and Tata Hydrating Floral essence,and lightweight moisturizers such as Beauty Pie’s Super Healthy Skin into the skincare routine helps lock in moisture, giving the skin a plump and supple feel.
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In addition to hydration, plumping up the skin is equally essential. This can be achieved through the use of products containing hyaluronic acid, a powerhouse ingredient known for its ability to attract and retain moisture. Hyaluronic acid such such the one by The Ordinary helps soften fine lines and wrinkles, giving the skin a smooth and lifted appearance, a crucial step in the pursuit of Cloud Skin to add to the lightweight layering system
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Face International Anti shine gel
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Matify gel by Revolution
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​Incredible Prep makes way for a Lighter Foundation Application
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The next step in the Cloud Skin journey is an incredible prep that sets the stage for a lighter application of foundation. Instead of heavy layers, the focus is on achieving a natural and luminous finish like Laura Mercier Flawless Lumiere.Use fingertips or a blender brush such as MyKitCo Smoothing Foundation Brush Applying a primer with hydrating properties helps create a smooth surface for foundation application, ensuring it adheres seamlessly to the skin.Top lips with a luminous lip gel from Huda Beauty or a Lip Perfector by Clarins.Cheek and lash can be left minimal with a pop of bounce on the lid with Chantecaille in Cheetah.
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Chantecaille Cheetah
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Model: Magnolia Quin
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​Light and Angelic: The Role of Anti-Shine Gels
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To maintain the ethereal glow of Cloud Skin, traditional powder products may be replaced with anti-shine gels. These gels not only control excess shine but also contribute to the overall hydration of the skin. Unlike powders that can sometimes leave a matte finish, anti-shine gels allow the skin to remain moist, fresh, and light.I particularily love and use Face International Anti shine gel  and mattifier by Revolution.
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Cloud Skin represents the epitome of radiant and healthy-looking complexion, and achieving this ethereal glow involves a comprehensive approach to skincare and makeup application. The importance of pre-skincare rituals, emphasizing hydration, and plumping cannot be overstated. By incorporating incredible prep and opting for anti-shine gels instead of powders, individuals can revel in the beauty of Cloud Skin—a complexion that is not only light and angelic but also a testament to the meticulous care taken in nurturing and enhancing the skin's natural radiance.
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Huda Beauty Lip gloss
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Clarins Lip Perfector
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GLOW UP GENTS!

27/1/2024

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Picture

SøEdited Team
SøBeauty Director: Astrid Kearney
SøCreative Director: Chris Saint Sims 
​SøFashionDirector:Savannah Barthorpe
Picture
Clarins Hydrating Gentle wash

​​In the world of biology & skincare, individuals experience differences in skin texture. Men often benefit from thicker skin with higher collagen levels, providing resilience. This thickness is accompanied by active sebaceous glands, resulting in a naturally oilier texture. On the other hand, women may encounter varied textures due to hormonal fluctuations. Understanding these distinctions emphasizes the importance of personalized skincare routines for everyone, appreciating the unique qualities each person's skin brings to the realm of self-care.
Kiehl's Ultra Face Cream, Lowell, soedited, mens grooming, mens health
Kiehl's Ultra Face Cream
Kiehls Ultra Face oil free Cream, mens grooming, Lowell, soedited
Kiehls Ultra Face oil free Cream
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​Effective skincare for men involves a thoughtful blend of essential elements. Firstly, a consistent cleansing routine helps remove dirt and excess oil, such as Clarins Gentle Foaming Wash promoting a clear complexion. Hydration such as Kiehls Ultra Moisturiser or Byoma is crucial, as men often have thicker skin, necessitating a quality moisturizer to maintain optimal moisture levels. Sun protection is non-negotiable, shielding against UV damage and premature aging. Many are combined with a moisture treatment and leave no ‘cast’ on the skin aka a white layer. Popular are Hello Sunday and Kiehls both 50 SPF.
Zew Moistuiriser, mens health, Lowell, soedited, mens grooming
Zew Moistuiriser
Hello Sunday SPF, mens health, mens grooming, Lowell, soedited
Hello Sunday SPF
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​Men can benefit from incorporating targeted products like aftershave balms to soothe post-shave irritation like Nuxe & for the bearded crew Zew has all your essentails and revitalizing products LIKE 111SKIN masksto address fine lines. 
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Lastly, understanding one's specific skin type and concerns is key to tailoring a regimen that caters to individual needs, ensuring a healthy and revitalized complexion.
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Kiehls SPF 30, mens health, mens grooming
Kiehls SPF 30
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Byoma Gel Cream, mens health,mens grooming, Lowell, soedited
Byoma Gel Cream

​​In the realm of  skincare, taking time for oneself through a dedicated skincare routine is more than just a practicality—it's a conscious act of self-care. These moments serve as intentional breaks in the daily grind, fostering mindfulness and self-love. Beyond the visible benefits to the skin, such routines embody a commitment to personal well-being, affirming that self-investment is a cornerstone of a balanced and fulfilling life.
new beard balm, mens health, mens grooming, mens beauty
Zew Beard Balm
Nuxe balm, mens health, mens beauty,
Nuxe balm
111 111SKIN Masks, mens health, mens beauty
111SKIN Masks
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WHEN DARKNESS FALLS

22/1/2024

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Picture
Picture
SøEdited Team
SøBeauty Director: Astrid Kearney
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe
​
​How do we keep the awakened look of Summer Skin vibrantand luscious throughout the year?
​

In the gripping dance between beauty and the changing seasons, winter unveils its own set of challenges for our precious skin. As temperatures plummet and the air turns crisp, our skin contends with the biting winds and the dehydrating effects of indoor heating and biting cold exterior. This cold-weather conundrum calls for a beauty ritual that goes beyond the ordinary—a ritual that understands the intricate needs of our skin during these frosty months. Enter the transformative power of exfoliation, deep moisturization, inner care and massage , beauty secrets that become a beacon of radiance amidst winter's icy embrace.
Arganic Oil, Lowell, sowell, soedited, health, beauty
Arganic Oil

Winter's chill tends to leave our skin feeling lacklustre and dry, as the harsh elements strip away its natural moisture. The solution? Let’s start with the inner work re a vitamin and antioxidant treatment taken daily orally . Arganic  pure cold pressed oil packed in vitamin E treats dry skin, fine lines, stretch marks, scars, eczema, psoriasis, dry hair and more. The Better You formula Hair , Skin Daily Oral Spray alsopacks a punch in pushing those dry effects at bay.

Next, an exfoliation routine that gently but effectively sweeps away the dullness unveiling a fresh canvas beneath. Think of it as a winter wardrobe for your skin, shedding the layers of dryness and flakiness to reveal the vibrant glow that lies within. Gentle Peeling by Clarins for the more sensitive which is a clay based treatment warmed and pressed onto the skin then gently smoothed away , Ole Henriksen’s Truth Sugar Glow Polishing Mask  also delivers a deeply cleansed radiant skin with pomegranate seed powder, sugar honey and rosehip and is kind to the environment. Beyond its surface-level magic, exfoliation plays a pivotal role in fortifying the skin against the seasonal woes.
Clarins Gentle Peeling, health, beauty, Lowell, soedited
Clarins Gentle Peeling
Ole Heriksen scrub, Lowell, soedited, health, beauty
Ole Henriksen scrub
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​By encouraging cell turnover, this beauty ritual not only banishes the signs of winter fatigue but also enhances the absorption of nourishing skincare products. It's a harmonious symphony of self-care, where each carefully chosen exfoliant becomes a note in the melody of rejuvenation.
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Follow with the added layer of a serum which adds to the layer of treatment like Byoma Hydrating Serum with its tri-ceramide complex which acts as a skin barrier. I apply with Gua Sha a traditional Chinese medicine practice. The movement on the skin stimulates facial meridians and aids in the productsabsorption. Follow with a barrier protection moisturiser such as Byoma with its barrier protection and spf.. Yes even in winter!
Nip Fab Overnight Retinol, soedited, Lowell, beauty, health
Nip Fab Overnight Retinol
Byoma Hydrating Serum, fashion, beauty, health, swell, soedited
Byoma Hydrating Serum
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​Overnight the NipFab Retinol Overnight Cream increases skin cell production, unclogs pores,and increases collagen production. A fave here is The Ordinary with squalene oil and Medik8 Crystal Retinal the latter as a retinal not retinol is more potent, effective powerful for your night time ritual. Start with a low strength to build resilience.

As you navigate the winter wonderland, let inner love  renutrition, exfoliation and moisture be your beauty ally—a secret weapon against the cold's attempts to dim your glow. Embrace this ritual and watch as your skin transforms into a radiant masterpiece, defying the frosty allure of winter with a luminosity that captivates. Winter beauty has never looked so dazzling.
Byoma SPF30, beauty, fashion, so edited, sowell
Byoma SPF30
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IBIZA: HOUSE OF WOW

16/8/2023

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Picture, Nelleke Strijkers, HOUSE OF WOW, IBIZA, DINING, FOOD, RESTAURANT, holiday, vintage, restaurant, so well, SoEdited,


Dutch designer Nelleke Strijkers creates concept for newly relaunched Ibiza restaurant ​

Creative Director: Christopher George

​House of WOW is a super stylish new restaurant venue and events space in Ibiza, relaunched for 2023 and already heralded by the media as one of the hottest new places to eat on the island. Located just outside Santa Gertrudis, House of WOW is a true hidden gem where Islanders can enjoy amazing cocktails and delicious food at reasonable prices, in a super-stylish setting.

​The design for House of Wow was conceived by Dutch creative visionary Nelleke Strijkers who saw the potential in the empty industrial space 3 years ago. Nelleke was founder of Dutch concept store SPRMRTK which sold a curated edit of fashion, art and design but also lots of classic vintage pieces.  Nelleke also created a wholesale vintage furniture business - selling vintage was at the heart of her aesthetic and her own house has been featured in British and Dutch Vogue.
, Picture, Nelleke Strijkers, HOUSE OF WOW, IBIZA, DINING, FOOD, RESTAURANT, holiday, vintage, restaurant, so well, SoEdited,

Nelleke explains, “I have been working with vintage for 21 years. I love it as it’s original, different and you can design a space without things looking the same, so you can really create your own look. When I entered the House of WOW space 3 years ago it was empty. There was just a roof, no bar or interiors, almost like an aircraft hangar – but I saw the potential with this blank canvas. “

​Many of the vintage pieces were damaged and in need of a revamp, so Nelleke worked with innovative prize-winning Dutch company Cooloo (
cooloo.nl) who design ecological coatings which transform waste streams into high-end coatings for furniture, interior projects and design applications. Concrete, leather left over from shoes and bags, jeans, cork and even shredded banknotes are recycled into beautiful upholstery, acoustic materials or complete interior make-overs. Tables and toilets were covered with black concrete, left over olive pits were used for chairs and recycled leather for cushions on the Bali Beds - all completely sustainable. House of WOW is the first business in Spain to work with the Cooloo. “It’s a way of reinventing vintage pieces that have beautiful shape but are damaged”, Nelleke explains.
Picture, Nelleke Strijkers, HOUSE OF WOW, IBIZA, DINING, FOOD, RESTAURANT, holiday, vintage, restaurant, so well, SoEdited,

House of WOW also houses a fashion store, selling an eclectic mix of unique vintage finds such as beautiful Gaultier pieces from the 90s, Nelleke’s own designs and a curated edit of lesser-known brands (Nelleke was the first to sell Vetements and Acme Jeans in Amsterdam).
With a refreshingly relaxed philosophy of no minimum spend and an intimate home from home atmosphere, the restaurant is fast becoming a favourite for an al fresco dinner in the tropical garden space (with an events table for up to 26 people), or to be enjoyed in a private corner of the sexy and stylish warehouse-style interior, decorated with rich colours, vintage furnishings, lush plants and low-key lighting.

​

Also new this year at House of WOW is an indoor venue space for cultural events. There will be a series of exciting workshops, talks and one-off unique happenings for visitors to attend from the worlds of film, music, art, sex, photography, fashion, psychedelics, wellbeing and literature. Watch this space for information.
The restaurant and garden are perfect for large parties and late night dinners and can host up to 250. For 2023 the kitchen headed is up by Ibizencan Chef Cristina Duenas Gledson (formerly Hostel La Torre, Portofina, The Giri café, Atzaro, Boulder & Co and Pied a Terre London among others). Guests will be able to enjoy a delicious menu with the freshest flavours and a Balearic twist, created from seasonal, local and natural ingredients, complimented by local wines and delicious bespoke cocktails, all at great price points
Picture, Picture, Nelleke Strijkers, HOUSE OF WOW, IBIZA, DINING, FOOD, RESTAURANT, holiday, vintage, restaurant, so well, SoEdited,

House of WOW will be open 11 months a year, in summer season six days a week, from 7pm to with a late-night kitchen open until 1.30am and a clubhouse space open until 3am.  For more information visit the House of WOW website https://www.wow-ibiza.com/ or follow them on social media for the latest updates.​

Picture, Picture, Nelleke Strijkers, HOUSE OF WOW, IBIZA, DINING, FOOD, RESTAURANT, holiday, vintage, restaurant, so well, SoEdited,
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