BEAUTY THAT BLOOMS WITH PURPOSE

SøEdited Team
SøBeauty Director: Astrid Kearney
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe​​​​​

When was the last time your skincare made you feel something beyond just hydrated skin? In an era of fast beauty and empty promises, Weleda’s Wild Rose and White Tea range reminds us that true care is rooted in nature, nurtured by community, and crafted with purpose. This isn’t just about glow—it’s about the kind of grounding that connects you deeply to the earth, your skin, and the people behind every ingredient.

Weleda has always been more than skin-deep. With roots in biodynamic farming and a century-long commitment to natural care, their beauty philosophy is grounded in integrity, sustainability, and soul.

Now, with the launch of their Wild Rose and White Tea range—featuring a Day Cream, Night Cream, and Eye Balm—they bring us skincare that nourishes on every level. Each formula blends soothing cool white tea, known for its powerful antioxidant protection, with two beautifully distinct roses: Maceta Rose and Rose Absolute.

Maseta Rose, gentle and nurturing, offers deep nourishment and soothing care—ideal for calming and comforting the skin. Rose Absolute, precious and potent, brings with it rich antioxidant properties that help shield skin from environmental damage and soften the first signs of aging. Its sweet, velvety aroma lifts not only the skin but the senses—a sensory ritual as much as a skincare one.

The Rose Absolute is sourced directly from the legendary Valley of Roses in the Dades valley, Morocco, where Weleda partners with a cooperative of 80 women. This is more than sourcing—it’s stewardship. In this rose-drenched valley, families are supported, traditions thrive, and care is passed down through the hands of women who hold the land and community in equal esteem.
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Together, these two roses—paired with the antioxidant prowess of white tea, a defender against free radicals and pollution—form a botanical shield that softens, smooths, and protects. The result is skin that feels cared for, strengthened, and serenely radiant.

Weleda’s 15 acres of biodynamic farmland in the UK—and more across the globe—are the foundation of their commitment to ethical beauty. Their products are grown with reverence for the Earth and crafted with respect for people. No shortcuts. No compromises. Just nature, nurture, and knowledge.
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This is skincare that delivers. This is care with purpose.
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Article/ Product photography: Astrid Kearney
Designer: @juliaclancey
Photographer @brettrussellldn
Stylist : @sulkydollstyling
Makeup /Hair Designer : @astridkearneymakeup
Model: Debra Rosa Shoutema
Florist : @makeeverydaybloom