SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
Many may argue that the architectural re and interior design of a shop are just as important as the merchandise itself. Well-thought-out designs have been captivating the public since day dot, working as one of the most impactful customer acquisition techniques a business can implement.
With everything now online, it's common for many to shop without in-person experiences. But which stores are making people put down their phones and step back into brick-and-mortar to experience beauty and opulence like no other?
Eager to find out, Alan Boswell Business Insurance analysed Instagram hashtags, reviews and mentions of beauty for shops around the world, to crown the most beautiful shops.
SoEdited examined the for most desirable physical spaces, for everyone delight
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1 - Serge Lutens (Paris, France) - 72.5/100
The only palace in the ranking, this store scores 72.5 out of 100. Opened by Serge Lutens in 1992 in the Palais Royal, this dark and striking store is full of violet and black, a colour Lutens holds dear to his heart. Situated in the middle of the store is a spiral staircase which leads to an equally fascinatingly adorned upstairs area. This hidden flagship store is often missed by travellers who are drawn into the Louvre a stone's throw away but still brandishes a 4.5-star review score.
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2 - Prada Marfa (Texas, USA) - 70.6/100
Although technically not an operating store, this artistic installation brings intrigue and of course Instagram tags with a score of 70.6 making it tied for third place. Set in the beautiful Chihuahua desert, this ‘store’ was a response to commercialism, built in 2005. Originally left to decay, this art installation has been maintained and become a beacon for fashion fanatics and art lovers, attracting 75,294 posts to date. This store has grown beyond initial intention, even featuring in an episode of The Simpsons, the dreamy desert location only adds to its charm. This faux store has earned itself a 4.6-star review score on Google, even if you can’t step inside.
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3 - Dior Flagship Store (Seoul, South Korea) - 63.7/100
The Christan Dior Flagship Store opened in 2015, making it the youngest of the top five shops. This luxury fashion mecca even boasts a cafe on the top floor for its visitors. With 1,883 Instagram Hashtags and a review score of 4.4 out of 5, this elegant store scores 63.7. The building was built to reflect Christian Dior’s famous work, acting as a sculpture and store.
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4 - Louis Vuitton (Singapore) - 54.9/100
Located in the Marina Bay Sands, the island flagship store of Louis Vuitton lands in fourth place with a score of 54.9. With a review score of 4.4 out of 5 from a total of 1,340 reviews this radical architectural crystal is a sight to be seen, with tourists drawn in from around the globe.
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