Fashion Editor: Savannah Barthorpe Photography: Alessandro Luccioni AMI Means friend in French and stands for a relaxed, authentic and friendly approach to Style. A label founded in Paris and inspired by Paris by Creative Director Alexandre Mattiussi. Paris is AMI’s hometown and an integral part of its DNA. In a Vibrant homage to the City of Lights, AMI hosted its Spring Summer 2021 show on the River Seine’s quays one of the Parisian, authentic and urban settings in the heart of the city facing the IIle Saint Louis. The show’s unique location allowed delighted passers-by, neighbours, curious and tourists to take part of the event. Picturesque public locations overlooking the embankment, including the nearby Pont de Sully, allowed the public to enjoy’ the show from a distance, and within the respect of the currently implemented covid-19 protocol. This season AMI’s collection was inspired by the Parisian Summer reflecting the laidback atmosphere with quintessential sprit of elegance and desire of freshness and positivity. Both Menswear and Womenswear explore utilitarian and rational concepts with spontaneity and exuberant details to create a versatile capsule wardrobe. It appears the key message of inclusivity was at heart of the show ‘Paris for all’ because Paris belongs to everyone who loves it. Hosting the show in a public location in the centre of the city was an opportunity to invite Parisians to be a part of the story. Even the casting was a deliberate mix of both professional and amateur models. AMI organised a street casting on Social Media prior to the event, inviting local Parisians, regardless of their profession, to apply and get a chance to be featured in the show.
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Fashion Editor: Savannah Barthorpe Italian fashion house Marni, founded by Consuelo Castiglioni in 1994 and renowned worldwide for its women and menswear collections. At the helm Creative Director Francesco Risso’s cutting edge approach to prints and silhouettes are admired by women and men alike. The Marni signature celebrates the creativity and progressive concepts of a global art world, with this season’s collection focuses on self expression and freedom. Francesco Risso objective in the SS2021 collection is to convey clothing and fashion as a social experiment, capturing the juxtaposition of individuality and unfinished pieces. This raw collection in response of the openness and experimentation practices in the studio, from cropped and cut coats, scribbling and stapling, clashing colours and prints inspired by graffiti and contemporary art. A mix of beauty and rebellion.
Fashion Editor: Savannah Barthorpe Glim Studios the sustainable clothing brand founded by two Sister’s Gianella and Lizbeth interconnects the theme of escapism, retreating us from the complexities of modern life and reconnecting us with our authentic self. Glim Studios launches their first collection ‘GiLLi’, a mixture of the sister’s names Gi – Li evoking the past decades of the 80’s and 90’s exploring diverse and oversized proportions. Millennial decades of the 90’s tech boom inspire a graphic palette of rebellious statement slogans and patch works, allowing the wearer to interpret text and graphics for themselves. The labels ‘together for a lifetime’ approach to sustainable clothing inspired the brands aesthetic of creating luxury non-binary pieces with uniqueness, transparency, passion which is at the forefront of the brands philosophy. Corporate sustainability are at the heart of Glim Studios who use local production to ensure that ethically and sustainably collections are produced with 100% natural fabrics.
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Sø•FASHIONEditing a fashion style for a more positive self-assured individual. Archives
September 2024
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