SøEdited Team SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe SoEdited chose a selection of designers from the Indonesia Now runway collections, inspired by the allure of contemporary design with a strong element and of vintage fashion classics. These designers harmonised a striking balance during LFW SS24 Indonesian’s top design showcased at the 'Indonesia Now' global stage with runway presentation produced at a top-tier catwalk level. The designs spanned from traditional Indonesian craftsmanship to contemporary. With a splash, Indonesia Now proved that while rooted in a rich culture of fabrication and textiles, Indonesian designers are fashion-forward thinkers bringing their creativity to the mainstream.
Victorian and Edwardian Elegance Ayu Dyah Andari: known for her ultra-feminine approach to the female silhouette. She is thoroughly inspired by exquisite Victorian designs and luxurious vintage garments. Her designs are covered in crystals, pearls and hand-made embroidery, which are then laced with embroidered roses.
1970s Chic Benang Jarum: Blending traditional elegance with a modern retro twist, this collection showcases exquisite beadwork and lavish embellishments adorning the designs and adding a touch of opulence and refinement to every piece
1980s BLITZ Vamp
Buttonscarves: Building upon their distinctive monogram designs, this season’s Enchanting Dreamscape collection delves into the realm of fabric techniques. The vibrant color palette infuses each piece with a dynamic spirit while harmonising elegance.
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SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Body forming to the max expertly achieved with Theunissen SS24 collection. A punchy pastel pallet at the edge of neon is a breath away from the loved striking catwalk musts, but with this collection an edge away from neon was a favoured surprise. Toped with glossy whites and jet blacks, eyes were on stalks! Between structure and fluidity, work of silhouettes and striking colors, highlights the body of the woman with unexpected cuts, the goal being to create a sexy wardrobe. The precise work of the cuts and the choice of material of the clothes allows to follow the body's curves, highlighting the shape and the silhouette of the one who wears the creations. Indeed, the second skin is the driving line of this collection while maintening her artistic direction inspired by the 80s, giving birth to hourglass silhouettes, XXL shoulders and mini waistes.
SøEdited Team: SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Cultivating a crossover between feminine and masculine, both sexes are intwined in the fluidity of JU-NNA dreamy sculptural collection for SS24. JU-NNA draws inspiration from the captivating sculpture “Alternating Rhythm” by Maria Bartuszová and the mesmerizing waves created in water on rivers, seas, and lakes. This concept combines the artistic essence of London's fashion scene with the elegance and tranquility of Japanese design, resulting in aunique fusion of cultural influences. Each design in this collection features brand-new Shibori patterns that have been successful in producing fabrics that can hug the body. This resulted in a turning point of the Shibori collection and generated various designs using Shibori, which can be seen on each garment. Unique sheer jersey and organza as well as organic cotton and recycled materials are used, adding a twist to the collection.
SøEdited Team SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Seemingly effortless creations sashayed down the run way, bellowing fabrics in muted tones with calming patterns and prints. One of the most comfortable looking collections, casual in a sense, yet sophisticated, chic and elegant. Fashion designer Junyang made a striking debut at London Fashion Week with an exquisite presentation of the latest collection, aptly named "Dream in the Garden" a fusion of traditional Chinese aesthetics and modern design sensibilities, marking a significant contribution to the ongoing evolution of the fashion industry. Inspired by the enchanting allure of traditional Chinese gardens and the timeless elegance of classical Oriental women, the 24SS series by Junyang encapsulates a dreamlike journey into a world of beauty and harmony The careful selection of colors and fabrics adds a layer of sophistication to the collection. Custom silk and handmade fabrics, adorned with intricate embroidery, floral weavings, and hand-dyeing techniques, elevate the garments to wearable works of art. A harmonious blend of light and vibrant colors captures the essence of Eastern charm while aligning with the modern demand for sustainable and eco-friendly practices.
SøEdited Team SøCreative Director: Chris Saint Sims SøFashion Director: Savannah Barthorpe Photography: Chris Yates Fashion Scout's SS24 Future Collective Catwalk Show takes centrestage during London Fashion Week. Recent St Martins graduate Maximillian Raynor hits the runway literally running with the A List. Celebrity fans such as Shygirl, Rita Ora and Ellie Goulding have become regulars. And his graduate collection became features in both British and Italian Vogue. Derbyshire-born Raynor is a grad to watch, as he hurtles down the catwalk. This seasons show featured agenda fluid creativity, and a touch of the pirate narrative. A homage to the late and great Westwood possibly? We will be track this voyager
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 DAI YUEYANG |  |
DAI YUEYANG: @yueyang_dai
Full Metal Dandy. Inspired by black metal music and researching some of the first black metal bands in Norway, metal iconography and satanic symbolism. Dai collected some video data, and explored why many Satanist metal fans usually wear suits and cloaks paying particular attention to the ways they were worn. His silhouette is a reference to the cape of a Norwegian shepherd and is further combined with menswear tropes of the Dandy & the Flâneur. Playing with nails as an iconic symbol, Dai transforms his garments into living sculptures that are visually recognisable within the genre. They are a construction technique to create seams and connect the rich painted and waxed fabrics that make up the collections textural vision.
Full Metal Dandy. Inspired by black metal music and researching some of the first black metal bands in Norway, metal iconography and satanic symbolism. Dai collected some video data, and explored why many Satanist metal fans usually wear suits and cloaks paying particular attention to the ways they were worn. His silhouette is a reference to the cape of a Norwegian shepherd and is further combined with menswear tropes of the Dandy & the Flâneur. Playing with nails as an iconic symbol, Dai transforms his garments into living sculptures that are visually recognisable within the genre. They are a construction technique to create seams and connect the rich painted and waxed fabrics that make up the collections textural vision.
  GYUWON BAEK |   |
GYUWON BAEK: @gwbk
DIY 90s. This collection combines the ideas behind modular buildings, stationery and 90’s indie music culture into a six-look capsule collection. Created through the use of classic menswear pieces including the duffle coat and parka.These classics have been de-constructed and re-imagined, reflecting the modular nature of modern-day buildings, materials and colours and made more contemporary through the application of materials such as vinyl and acrylic alongside timeless wools and denims.The silhouettes give a more relaxed, street-wear feel to the collection and the accompanying stationery inspired accessories inspired by and in homage to Judy Blame.
DIY 90s. This collection combines the ideas behind modular buildings, stationery and 90’s indie music culture into a six-look capsule collection. Created through the use of classic menswear pieces including the duffle coat and parka.These classics have been de-constructed and re-imagined, reflecting the modular nature of modern-day buildings, materials and colours and made more contemporary through the application of materials such as vinyl and acrylic alongside timeless wools and denims.The silhouettes give a more relaxed, street-wear feel to the collection and the accompanying stationery inspired accessories inspired by and in homage to Judy Blame.
  YUCHEN YUAN |   |
YUCHEN YUAN: @littlegrapepip
Clothes of Diabolik. Yuchen Yuan was inspired by iconic 1960’s Italian film, ‘Danger : Diabolik’. Through an exploration of the villain figure in Diabolik,Yuchen played with ideas of duality in classic menswear looks combined with a mysterious muse figure and notions of sexuality and surrealism. The 1960’s silhouettes are exaggerated at certain parts of the body, such as shoulder and chest, to emphasize and present a hypermasculine shape that has always been at the core of her practice.
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| LELE |  |
LELE: @lelelelelin
Tchotchkes. American slang referring to small shiny objects that’s only decorative and not functional defines the concept of Lele’s collection. Inspired by extravagant visuals from the 1920’s, specifically the photography series ‘bright young thing’ by Cecil Beaton, a world of self-indulgent and extreme elegance, hedonism formed her muse. Characters from the group present themselves wearing extremely fitted tailored suits and ties, glossy hair, juxtaposed with sequin dresses and ruffled shirts challenging menswear identities. Exploring contrast and duality, Lele investigates traditional menswear garments including the trench coat and tailored blazer with elongated silhouettes. In order to evoke the glamour and decadence in a contemporary way, garments are embossed with real pearls and gem necklaces creating Trompe-l’œil effects through techniques developed using vacuum forming technology, then re-embellished over to create a multifaceted look.
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Matty Bovan
SøEdited Team
SøBeauty Director: Astrid Kearney
SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
MATTY BOVAN Spring Summer 2024 showcased at the captivating St. Martin-in-the-Fields venue left attendees in awe. The event featured an enigmatic showpiece, which served as the focal point of the evening. Notably, a portion of the show unfolded in the intriguing and atmospheric Crypt.
Fortunate diners were granted an exclusive backstage view, adding an element of mystique to the experience. Makeup master Miranda Joyce, representing the Eldridge agency, and hair Maestro Claire Crech collaborated to create one of the most memorable looks of the season.
Models graced the runway with their skin aglow, sporting neutral lips andglossy eyelids caught the light with vibrant purple violet accents. Tears in the same mesmerizing hue cascaded down their faces as if in torment or caught in the rain.This striking combination evoked a captivating and emotional response, described as a "delicious fevered cacophony of delight" for all those in attendance.
SøBeauty Director: Astrid Kearney
SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
MATTY BOVAN Spring Summer 2024 showcased at the captivating St. Martin-in-the-Fields venue left attendees in awe. The event featured an enigmatic showpiece, which served as the focal point of the evening. Notably, a portion of the show unfolded in the intriguing and atmospheric Crypt.
Fortunate diners were granted an exclusive backstage view, adding an element of mystique to the experience. Makeup master Miranda Joyce, representing the Eldridge agency, and hair Maestro Claire Crech collaborated to create one of the most memorable looks of the season.
Models graced the runway with their skin aglow, sporting neutral lips andglossy eyelids caught the light with vibrant purple violet accents. Tears in the same mesmerizing hue cascaded down their faces as if in torment or caught in the rain.This striking combination evoked a captivating and emotional response, described as a "delicious fevered cacophony of delight" for all those in attendance.
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Jayne Pierson
The JAYNE PIERSON Ceridwen Collection showing at Number 1 the Strand was nothing short of a dazzling spectacle. It masterfully intertwined the Celtic origins of mythology, folklore, and the natural world with the cutting-edge technology of 3D printing.
The visual artistry in makeup and hairstyling was divine, surpassing what even photographs could capture. The ingenious use of pink powders, delicately applied to the cheeks and upper areas, left onlookers awestruck, creating an exquisite visual feast. The seamless transition from matte to sheen to gleam with various products showcased the makeup artist's dream, and it was skillfullyexecuted by Key Artist Michelle Webb and her team from AOFM.
Models graced the runway with their eyelids transitioning from shades of pink to a bold red, while magenta lips added a final touch of delight to their appearances. This play with colour was a joy.
Dom Capel, the Hair Master, brought sculptural elegance and elements of fairy tales to life with his work. Each model was gifted with meticulously crafted hair designs that exuded polish and finesse.
The overall show left the audience yearning for more, a testament to its ability to captivate and immerse spectators in a world of artistic excellence.
The visual artistry in makeup and hairstyling was divine, surpassing what even photographs could capture. The ingenious use of pink powders, delicately applied to the cheeks and upper areas, left onlookers awestruck, creating an exquisite visual feast. The seamless transition from matte to sheen to gleam with various products showcased the makeup artist's dream, and it was skillfullyexecuted by Key Artist Michelle Webb and her team from AOFM.
Models graced the runway with their eyelids transitioning from shades of pink to a bold red, while magenta lips added a final touch of delight to their appearances. This play with colour was a joy.
Dom Capel, the Hair Master, brought sculptural elegance and elements of fairy tales to life with his work. Each model was gifted with meticulously crafted hair designs that exuded polish and finesse.
The overall show left the audience yearning for more, a testament to its ability to captivate and immerse spectators in a world of artistic excellence.
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KOMA
KOMA: Inspired by the vibrant botanical florals and blooms beloved by Queen Elizabeth II, KOMA's Spring/Summer 2024 collection radiated poised perfection. The designers chose to juxtapose this floral vibrancy with natural, glowing skin. Models showcased a mesmerizing glow, accentuated by the application of fuchsia mascara on their lashes, harmonizing beautifully with the vibrant hues of the garments. The makeup was further customized, with soft brows and lips adorned with either gloss or neutral shades, meticulously selected to complement individual skin tones, achieving a state of sheer perfection.
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Malan Breton
MALAN BRETON: Drawing inspiration from iconic sources such as Fritz Lang's "Metropolis," the aviators of the 1930s, and the mythical nine Muses, MALAN BRETON's Spring/Summer 2024 collection paid homage to timeless artistic and historical influences. Backstage, in collaboration with Makeup Designer Marcella Costa myself and the team crafted an ethereal and flawless complexion.
The models' eyes were the centerpiece, adorned with intricate combinations of black, silver, and ocre, while lips featured a unique blend of brown, purple, and red, and flushed cheeks completed the look. Preparing a staggering sixty models to perfection for their ten-minute runway presentation was no small feat for we Artists!
The models' eyes were the centerpiece, adorned with intricate combinations of black, silver, and ocre, while lips featured a unique blend of brown, purple, and red, and flushed cheeks completed the look. Preparing a staggering sixty models to perfection for their ten-minute runway presentation was no small feat for we Artists!
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MTG
MTG: Crafting an enigmatic and futuristic image that seamlessly blended romance with cultural heritage, MTG's Spring/Summer 2024 collection was inspired by the generational transition of fisherwomen near extinction in the eastern coastal regions of Fujian, China.
The attention to detail was sublime, from the nets adorned with trapped shells to the stark contrast of blunt black wigs and pale skin. Lips took center stage with a choice of full black gloss, an outline-only approach paired with inner clear gloss, or a striking exterior contrasted with a subdued black interior. Michelle Webb and the AOFM team delivered this striking look with finesse.
The attention to detail was sublime, from the nets adorned with trapped shells to the stark contrast of blunt black wigs and pale skin. Lips took center stage with a choice of full black gloss, an outline-only approach paired with inner clear gloss, or a striking exterior contrasted with a subdued black interior. Michelle Webb and the AOFM team delivered this striking look with finesse.
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JU-NNA
JU-NNA: JU-NNA's brand essence revolves around the fusion of traditional Japanese techniques with contemporary and modern design elements. For Spring/Summer 2024, this vision extended to the models' skin. Their skin was polished to perfection yet retained an authentic quality, featuring a carved-out triangular parting from the top to the nape, accentuated by raised plaiting and sleek sides. This unique approach lent a sculptural extension, seamlessly connecting the garments to the wearers, embodying the brand's innovative spirit.
For Spring/Summer 2024, these Artists collectively transformed the runway with their distinctive inspirations and meticulously crafted makeup looks, offering a glimpse into a world where artistry and fashion converged to create unforgettable experiences for fashion enthusiasts.
For Spring/Summer 2024, these Artists collectively transformed the runway with their distinctive inspirations and meticulously crafted makeup looks, offering a glimpse into a world where artistry and fashion converged to create unforgettable experiences for fashion enthusiasts.
SøEdited Team
SøBeauty Director: Astrid Kearney
SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
This show wasn't just a fashion extravaganza; it was a jubilant feast for the senses, a dazzling spectacle that embodied the very essence of fabulousness. It wasn't merely models striding down a runway; it was a symphony of life, an exuberant ode to passion, and a profound celebration of meaning.
Imagine being whisked away to the sun-drenched playground of Ibiza, where the creative minds and of Liz Mendez and Carly Hague, seasoned maestros of fashion, performance art, and styling, unveiled their effervescent ‘Eye of Kali’collection. This was a world where sunshine kissed your skin, exotic cocktails danced on your palate, and garments swayed with a watercolor of sublime hues, inviting you to play, lounge by the pool, or effortlessly embrace casual chic.
SøBeauty Director: Astrid Kearney
SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
This show wasn't just a fashion extravaganza; it was a jubilant feast for the senses, a dazzling spectacle that embodied the very essence of fabulousness. It wasn't merely models striding down a runway; it was a symphony of life, an exuberant ode to passion, and a profound celebration of meaning.
Imagine being whisked away to the sun-drenched playground of Ibiza, where the creative minds and of Liz Mendez and Carly Hague, seasoned maestros of fashion, performance art, and styling, unveiled their effervescent ‘Eye of Kali’collection. This was a world where sunshine kissed your skin, exotic cocktails danced on your palate, and garments swayed with a watercolor of sublime hues, inviting you to play, lounge by the pool, or effortlessly embrace casual chic.
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But it didn't stop at the fabrics. Enter Brighton-based painter Emma Stone-Johnson, whose canvases came to life on the very fabric itself, her brushstrokes a dynamic symphony of fluid lines and lyrical strokes. It was an artistic expression that transcended mere clothing; it embodied love, unity, creativity, and the very essence of self-expression.
And the crowning glory? Bespoke headpieces, crafted with an otherworldly touch by the visionary milliner-to-the-A-list, Piers Atkinson.
Behind the scenes, an alchemical team curated by the show's creators worked their magic. Makeup and hair artists painted heavenly faces and adorned models with wigs and hairpieces in a breathtaking array of :. Pink freckles, azure brows, two-toned lips and cheeks that sang with vibrancy-it was an artist’s palette come to life.
And as the audience, models, and creatives backstage gathered in jubilant unison, a palpable feeling of togetherness and unbridled fun permeated the air.
Not too shabby for a debut collection, wouldn't you say?
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SøEdited Team
SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
A sentiment of gothic vamp and glam rock chic entered London Fashion Week with Malan Breton SS24 catwalk collection. Electric neon colours and shimmering black fabrics, cinched waists, boxed shoulders and bellowing boot cut trousers created a retro futuristic fantastic narrative,
Breton captivates fashion enthusiasts with seamlessly weaving together elements of art, history, and the human spirit. Breton's latest and final line under his direction serves as a testament to his boundless creativity and unwavering commitment to fashion that resonates with the heart and soul of humanity.
Drawing inspiration from the past, Breton pays homage to Fritz Lang's iconic film "Metropolis," the aviators of the 1930s, and the mythological nine Muses. These influences converge to create a visual journey that transcends time and celebrates timeless artistic and historical influences.
Emphasizing ease and functionality, Breton takes a sleek and modern approach to design, marking a new direction for the brand that embodies strength and sensuality.
SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
A sentiment of gothic vamp and glam rock chic entered London Fashion Week with Malan Breton SS24 catwalk collection. Electric neon colours and shimmering black fabrics, cinched waists, boxed shoulders and bellowing boot cut trousers created a retro futuristic fantastic narrative,
Breton captivates fashion enthusiasts with seamlessly weaving together elements of art, history, and the human spirit. Breton's latest and final line under his direction serves as a testament to his boundless creativity and unwavering commitment to fashion that resonates with the heart and soul of humanity.
Drawing inspiration from the past, Breton pays homage to Fritz Lang's iconic film "Metropolis," the aviators of the 1930s, and the mythological nine Muses. These influences converge to create a visual journey that transcends time and celebrates timeless artistic and historical influences.
Emphasizing ease and functionality, Breton takes a sleek and modern approach to design, marking a new direction for the brand that embodies strength and sensuality.
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SøEdited Team
SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
For 2024 S/S, EENK presents "Y for Yesterday", a striking new take on classical femininity and powerful modernism. Around this collection, Hyemee, the designer, looks back on her own past, her inspirations and emotions, as well those of EENK, to present an innovative collection between nostalgia and modernism.
Once signifiers of restriction and formality, delicate, nostalgic garments of the past transform into powerful tailoring pieces suited for the women of today. Intricate lace detail and strong volume inspired by nostalgia meet beloved silhouettes taken from the EENK archives and create unexpected structure and confidence. Hand-knitted vintage corsage dresses and long shirting, powerful trousers and jackets, soft cyanotypes and sleek suiting remind us that today, femininity and power are in the same room. EENK presents also some menswear look through this collection, expressing also delicate items for a menswear wardrobe.
In Y for Yesterday, the past becomes the future. Yesterday becomes today.
SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
For 2024 S/S, EENK presents "Y for Yesterday", a striking new take on classical femininity and powerful modernism. Around this collection, Hyemee, the designer, looks back on her own past, her inspirations and emotions, as well those of EENK, to present an innovative collection between nostalgia and modernism.
Once signifiers of restriction and formality, delicate, nostalgic garments of the past transform into powerful tailoring pieces suited for the women of today. Intricate lace detail and strong volume inspired by nostalgia meet beloved silhouettes taken from the EENK archives and create unexpected structure and confidence. Hand-knitted vintage corsage dresses and long shirting, powerful trousers and jackets, soft cyanotypes and sleek suiting remind us that today, femininity and power are in the same room. EENK presents also some menswear look through this collection, expressing also delicate items for a menswear wardrobe.
In Y for Yesterday, the past becomes the future. Yesterday becomes today.
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Sø•FASHION
Editing a fashion style for a more positive self-assured individual.
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