SøCreative Director: Chris Saint Sims
SøFashion Director: Savannah Barthorpe
Cultivating a crossover between feminine and masculine, both sexes are intwined in the fluidity of JU-NNA dreamy sculptural collection for SS24.
JU-NNA draws inspiration from the captivating sculpture “Alternating Rhythm” by Maria Bartuszová and the mesmerizing waves created in water on rivers, seas, and lakes. This concept combines the artistic essence of London's fashion scene with the elegance and tranquility of Japanese design, resulting in aunique fusion of cultural influences.
Each design in this collection features brand-new Shibori patterns that have been successful in producing fabrics that can hug the body. This resulted in a turning point of the Shibori collection and generated various designs using Shibori, which can be seen on each garment. Unique sheer jersey and organza as well as organic cotton and recycled materials are used, adding a twist to the collection.
Editing a fashion style for a more positive self-assured individual.