Run way makeup LFW ss24

Matty Bovan

SøEdited Team
SøBeauty Director: Astrid Kearney
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

MATTY BOVAN Spring Summer 2024 showcased at the captivating St. Martin-in-the-Fields venue left attendees in awe. The event featured an enigmatic showpiece, which served as the focal point of the evening. Notably, a portion of the show unfolded in the intriguing and atmospheric Crypt. 

Fortunate diners were granted an exclusive backstage view, adding an element of mystique to the experience. Makeup master Miranda Joyce, representing the Eldridge agency, and hair Maestro Claire Crech collaborated to create one of the most memorable looks of the season.
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Models graced the runway with their skin aglow, sporting neutral lips andglossy eyelids caught the light with vibrant purple violet accents. Tears in the same mesmerizing hue cascaded down their faces as if in torment or caught in the rain.This striking combination evoked a captivating and emotional response, described as a "delicious fevered cacophony of delight" for all those in attendance.

Jayne Pierson

The JAYNE PIERSON Ceridwen Collection showing at Number 1 the Strand was nothing short of a dazzling spectacle. It masterfully intertwined the Celtic origins of mythology, folklore, and the natural world with the cutting-edge technology of 3D printing.

The visual artistry in makeup and hairstyling was divine, surpassing what even photographs could capture. The ingenious use of pink powders, delicately applied to the cheeks and upper areas, left onlookers awestruck, creating an exquisite visual feast. The seamless transition from matte to sheen to gleam with various products showcased the makeup artist's dream, and it was skillfullyexecuted by Key Artist Michelle Webb and her team from AOFM.

Models graced the runway with their eyelids transitioning from shades of pink to a bold red, while magenta lips added a final touch of delight to their appearances. This play with colour was a joy.

Dom Capel, the Hair Master, brought sculptural elegance and elements of fairy tales to life with his work. Each model was gifted with meticulously crafted hair designs that exuded polish and finesse.
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The overall show left the audience yearning for more, a testament to its ability to captivate and immerse spectators in a world of artistic excellence.

KOMA

KOMA: Inspired by the vibrant botanical florals and blooms beloved by Queen Elizabeth II, KOMA's Spring/Summer 2024 collection radiated poised perfection. The designers chose to juxtapose this floral vibrancy with natural, glowing skin. Models showcased a mesmerizing glow, accentuated by the application of fuchsia mascara on their lashes, harmonizing beautifully with the vibrant hues of the garments. The makeup was further customized, with soft brows and lips adorned with either gloss or neutral shades, meticulously selected to complement individual skin tones, achieving a state of sheer perfection.

Malan Breton

MALAN BRETON: Drawing inspiration from iconic sources such as Fritz Lang's "Metropolis," the aviators of the 1930s, and the mythical nine Muses, MALAN BRETON's Spring/Summer 2024 collection paid homage to timeless artistic and historical influences. Backstage, in collaboration with Makeup Designer Marcella Costa myself and the team crafted an ethereal and flawless complexion.

​The models' eyes were the centerpiece, adorned with intricate combinations of black, silver, and ocre, while  lips featured a unique blend of brown, purple, and red, and flushed cheeks completed the look. Preparing a staggering sixty models to perfection for their ten-minute runway presentation was no small feat for we Artists!

MTG

MTG: Crafting an enigmatic and futuristic image that seamlessly blended romance with cultural heritage, MTG's Spring/Summer 2024 collection was inspired by the generational transition of fisherwomen near extinction in the eastern coastal regions of Fujian, China.

​The attention to detail was sublime, from the nets adorned with trapped shells to the stark contrast of blunt black wigs and pale skin. Lips took center stage with a choice of full black gloss, an outline-only approach paired with inner clear gloss, or a striking exterior contrasted with a subdued black interior. Michelle Webb and the AOFM team delivered this striking look with finesse.

JU-NNA

JU-NNA: JU-NNA's brand essence revolves around the fusion of traditional Japanese techniques with contemporary and modern design elements. For Spring/Summer 2024, this vision extended to the models' skin. Their skin was polished to perfection yet retained an authentic quality, featuring a carved-out triangular parting from the top to the nape, accentuated by raised plaiting and sleek sides. This unique approach lent a sculptural extension, seamlessly connecting the garments to the wearers, embodying the brand's innovative spirit.
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For Spring/Summer 2024, these Artists collectively transformed the runway with their distinctive inspirations and meticulously crafted makeup looks, offering a glimpse into a world where artistry and fashion converged to create unforgettable experiences for fashion enthusiasts.

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