Creative Director: Christopher George
Sustainable Italian brand Boyish, LA based denim wear has always been committed to using sustainable production and manufacturing. Jeans made with sustainable fabrics and washes, through eco-friendly and cruelty-free processes. BOYISH distributed throughout Europe by Gruppo Brama who has been committed to the process of sustainability for many years.
Denim has a huge carbon foot print, and is also one of the most popular fabrics fashion item produced. So to have brands such as BOYISH dedicated to an eco friendly production line of its fashion denim brand, is essential in promoting other denim brands to follow in their foot steps.
Dying and washing jeans IS a dirty busyness. There are actions that can be taken to reduce the water and chemical footprint so damaging to our environment:
Always choose certified organic cotton. This means chemical free jeans, safer for the planet. EASY!
The world Bank estimates almost 20% of global industry comes from the treatment of dying textiles. AWARENESS!
The typical pair blue jeans can consume up to 5,000 letters of waiter in its life circle.
Thats a lot of water gone. SCARY!
Be a more Boyish and make positive changes in the fashion industry.